Use Guidelines

USE GUIDELINES FOR PEER REVIEW CERTIFICATION AND ICON MARKS

Certification mark users and Icon Mark users ("Authorized Users") are to follow the Permitted Uses/Non-Permitted Uses Guidelines ("Use Guidelines"). Authorized Users shall use the certification marks and Icon Marks only in the approved formats reflected in the Martindale-Hubbell® Peer Review Ratings Toolkit.

Martindale-Hubbell, as licensor, is responsible for exercising reasonable control over the use of the certification marks and Icon Marks. We will look for consistent observance of the Use Guidelines by the Authorized Users and will monitor, identify and correct uses not permitted under the Use Guidelines.
Authorized Users shall use:

  • Certification marks only to signify the rating they have achieved through the Martindale-Hubbell® Peer Review Ratings process
  • Icon Marks only to signify that they have been rated through the Martindale-Hubbell® Peer Review Ratings process

Authorized Users agree that their use of the certification marks and/or Icon Marks are governed by the Use Guidelines and recognize that Martindale-Hubbell can terminate or suspend the use rights of an Authorized User according to these Use Guidelines. Any Authorized Users who fail to remedy improper uses after notice from Martindale-Hubbell may be denied the right to use the marks and may have their Martindale-Hubbell® Peer Review Ratings cancelled. Martindale-Hubbell also shall have the right to terminate or suspend an Authorized User's right to use any of the certification marks and/or Icon Marks if such use could threaten the validity or protection of those marks without having to give prior written notice to the Authorized User.

The Use Guidelines also govern the use of any Ratings Videos (see www.americanregistry.com for an example) that include the Icon Mark and certification mark.

If Martindale-Hubbell terminates or suspends an Authorized User, such Authorized User agrees to immediately cease use of any certification mark and/or Icon Mark. Also, if an Authorized User receives a different rating, such Authorized User agrees will immediately take all reasonable steps to change the uses of a certification mark and/or Icon Mark being made by the Authorized User to appropriately reflect the change to the rating.

Authorized Users do not have the authority to sublicense or approve third party uses of the certification marks and/or Icon Marks. However, this does not prohibit an Authorized User from engaging printers or publishers to use the certification marks, Icons and/or Icon Marks in materials prepared for the Authorized User as long as such uses are consistent with the Use Guidelines.

Persons with information or questions about correct/incorrect uses, or about abuses of the certification marks and Icon Marks can contact Martindale-Hubbell at ratings@martindale.com

The Icon Marks are used under license by Martindale-Hubbell to identify the lawyer ratings services conducted and administered by Martindale-Hubbell. Rated lawyers or their law firms are Authorized Users of the Icon Marks only to indicate that they have gone through the ratings review. Peer evaluations establish ratings on a lawyer's legal ability and ethical standards. - AV®, AV Preeminent® Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSM are registered certification marks used by rated lawyers under license.

Martindale-Hubbell Certification Marks and Icon Marks: Permitted Uses

Martindale-Hubbell® Peer Review Rated lawyers and their law firms may use the certification marks and Icon Marks in a manner that is consistent and compliant with the applicable rules and regulations governing lawyer advertising in the state/commonwealth/jurisdiction in which the marks are to be used, subject to the guidelines set forth below. It is the sole obligation of the rated lawyer or their law firm to ensure compliance with the applicable rules and regulations regulating such usage.

It is expected that, wherever possible, when the certification marks are used, the Icon Marks may also appear. If the Icon Marks will not also appear, the phrase "Peer Review Rated" should follow the display of the certification mark. When both the certification marks and Icon Marks are displayed, the guidelines for use of both the certification marks and the Icon Marks must be observed.

Peer review rated lawyers and their law firms may use the Martindale-Hubbell certification marks AV Preeminent® Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSMunder the following circumstances, and with the appropriate approved certification mark reference or rating explanation as noted below:

  • Printed communications
  • Law firm brochures
  • Lawyer resumes or curricula vitae
  • Firm or individual lawyer letterhead
  • Newspapers
  • Outdoor advertisements
  • Business cards *
  • Professional announcements
  • Listings/Directories - prior written consent is required for directories not published by Martindale-Hubbell to ensure that the policies and standards for use of the marks are observed and the function of the marks is preserved.
  • Internet applications
  • Websites
  • Martindale-Hubbell Law Firm Websites
  • Email communications
  • Internet banner advertisements
  • Radio
  • Television

Printed communications (e.g., law firm brochures, lawyer resumes, directories, newspapers, outdoor advertisements, etc.), printed professional announcements and Internet applications must include the following certification mark reference:

AV®, AV Preeminent®, Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSM are certification marks used under license in accordance with the Martindale-Hubbell® certification procedures, standards and policies.

Printed professional announcements, and all print and digital legal directories must include the certification mark reference AND the following rating explanation:

Martindale-Hubbell® is the facilitator of a peer review rating process. Ratings reflect the anonymous opinions of members of the bar and the judiciary. Martindale-Hubbell® Peer Review Ratings fall into two categories - legal ability and general ethical standards.

Internet applications must include the certification mark reference AND either the rating explanation identified above OR a link to a Web page maintained by Martindale-Hubbell that contains the approved explanation. This page URL is www.martindale.com/ratings.

Web-based legal directories targeted to lawyers and law firms will be required to have a link to a Web page maintained by Martindale-Hubbell which contains the approved certification mark reference and rating explanation.

Radio commercials must state, in the commercial, that: (1) "AV® is a registered certification mark used under license in accordance with the Martindale-Hubbell certification procedures, standards and policies" or "AV Preeminent®, Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSM are certification marks used under license in accordance with the Martindale-Hubbell certification procedures, standards and policies" and (2) "Martindale-Hubbell® is the facilitator of a peer review rating process. Ratings reflect the anonymous opinions of members of the bar and the judiciary. Martindale-Hubbell® Peer Review Ratings reflect two categories - legal ability and general ethical standards."

Television and other visual and audio media must state or have clear text, in the media, indicating that: (1) ""AV® is registered certification marks used under license in accordance with the Martindale-Hubbell® certification procedures, standards and policies." or "AV Preeminent®, Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSM are certification marks used under license in accordance with the Martindale-Hubbell® certification procedures, standards and policies." and (2) "Martindale-Hubbell® is the facilitator of a peer review rating process. Ratings reflect the anonymous opinions of members of the bar and the judiciary. Martindale-Hubbell® Peer Review Ratings fall into two categories - legal ability and general ethical standards."

*Please note, business cards are not required to include the certification mark reference or rating explanation; however, the cards must include the appropriate trademark symbol AV Preeminent®,Martindale-Hubbell DistinguishedSM or Martindale-Hubbell NotableSM and the reference or rating explanation must be posted on other printed communications or Internet applications offered by the rated lawyer:

AV®, AV Preeminent®, Martindale-Hubbell DistinguishedSM and Martindale-Hubbell NotableSM in compliance with the appropriate use guidelines set forth herein are registered certification marks used under license.

AV Preeminent® Peer Review Rated
Martindale-Hubbell DistinguishedSM Peer Review Rated
Martindale-Hubbell NotableSM Peer Review Rated

Martindale-Hubbell Ratings Marks and Icon Marks: Non-Permitted Uses
Use or mention of the Martindale-Hubbell and the Martindale-Hubbell® Peer Review Ratings is not allowed if it violates the terms of these Use Guidelines, including any use in:
  • Political pieces, advertisements or campaign materials
  • "Letters to the Editor"" or similar articles or opinion pieces that are public commentary or reflect the personal opinions of the rated lawyer or law firm
  • Websites that do not conform to these Use Guidelines, including websites that are not related to the attorney specifically or legal matters, websites that condone any activities in violation of the law or any website or in any application or publication that contains profane, obscene or pornographic content or content that denigrates a particular group based on gender, race, religion, sexual preference, handicap or other protected category.
USE GUIDELINES FOR THE MARTINDALE-HUBBELL® BAR REGISTER OF PREEMINENT LAWYERS DOWNLOADABLE FIRM ICON

The Martindale-Hubbell® Bar Register of Preeminent Lawyers downloadable firm icon is used under license to recognize the collective membership of law firms and lawyers who are current subscribers to The Bar Register of Preeminent Lawyers ("Bar Register Members").

Bar Register Members may use the Martindale-Hubbell® Bar Register of Preeminent Lawyers downloadable firm icon only in a manner that is consistent and compliant with the then-current rules and regulations governing lawyer advertising in the state/commonwealth/jurisdiction in which the marks are to be used, subject to any other the guidelines set forth herein. It is the obligation of the rated lawyer and their law firm to ensure compliance with the most current rules and regulations regulating such usage.

Bar Register Members may use the Martindale-Hubbell® Bar Register of Preeminent Lawyers downloadable firm icon during the year(s) in which they have an active, fully paid-up, subscription to The Bar Register of Preeminent Lawyers and only on their law firm Web pages, stationery, business cards and emails.

Bar Register Members may not use the Martindale-Hubbell® Bar Register of Preeminent Lawyers downloadable firm icon in any manner that implies sponsorship, endorsement, or license by Martindale-Hubbell of anything other than as described in their agreement with Martindale-Hubbell.

Bar Register Members may only use the Martindale-Hubbell® Bar Register of Preeminent Lawyers downloadable firm icon as provided in these guidelines. Bar Register Members may not alter in any manner the Bar Register icon, including size, proportions, colors, font, configuration or legal trademark symbols. Bar Register Members may not assign or transfer the Bar Register icon or animate or otherwise distort the appearance of the Bar Register icon.

Martindale-Hubbell reserves the right to terminate any use of the Bar Register icon if any law firm or lawyer does not comply with these guidelines or its discretion reasonably believes that such use dilutes, diminishes or blurs the value of the Bar Register icon.