Andrew Baum: Lawyer with Foley & Lardner LLP

Andrew Baum

New York,  NY  U.S.A.

Peer Rating
AV® Preeminent

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Practice Areas

  • Technology
  • IP Litigation
  • Trademark, Copyright & Advertising Litigation
  • Patent Litigation
  • Trademark, Copyright & Advertising Counseling
University University of Pennsylvania, B.A., 1972
Law SchoolGeorgetown University, J.D., 1976
Admitted1977, New York

Andrew Baum is a partner and intellectual property lawyer with Foley & Lardner LLP. He focuses his practice on trademark, unfair competition, false advertising and copyright litigation, counseling, licensing and enforcement work on Internet domain names. Mr. Baum represents a broad cross-section of clients from the publishing, luxury goods, interactive entertainment, personnel staffing and home furnishings industries. He is a member of the firm's Trademark, Copyright & Advertising and IP Litigation Practices and the Technology Industry Team.

Prior to joining Foley, Mr. Baum was a partner and managing principal with Darby & Darby P.C., where he represented major clients in trademark and copyright litigation, oversaw the management of international trademark portfolios, and supervised the intellectual property aspects of significant corporate transactions.

Representative Experience

Major cases include one in which he helped lead a team which defeated a $150 million damage claim for false advertising in a three-week jury trial, and successfully defended the verdict on appeal to the Eleventh Circuit. In 2013, Mr. Baum secured summary judgment dismissing a trademark infringement case brought against Foley's client the New York Jets. In 2014, he argued and won the appeal before the Fifth Circuit.

Representative Cases
Action Ink, Inc. v. New York Jets, LLC, 2013 U.S. Dist. LEXIS 119926 (E.D. La. 2013), aff'd 2014 U.S. App. LEXIS 14138 (5th Cir. 2014)
La Montre Hermes S.A. v. Michael Akkawi, 2012 TTAB LEXIS 376 (TTAB 2012)
Allegiance Healthcare Corp. v. London International Group Ltd., et al, 70 U.S.P.Q. 2d 1286 (11th Cir. 2004)
Motion Picture Association of America, Inc. v. Respect Sportswear Inc., 83 USPQ 2d 1555 (TTAB 2007)
Merck & Co., Inc. et al v. Mediplan Health Consulting, Inc. et al, 425 F. Supp. 2d 402 (S.D.N.Y. 2006) and 434 F. Supp. 2d 257 (S.D.N.Y. 2006)
Shine v. Childs, 382 F. Supp. 2d 602 (S.D.N.Y. 2005)
Bruce v. Weekly World News, Inc., 150 F. Supp 2d 313 (D. Mass. 2001), aff'd 310 F. 3d 25(1st Cir. 2002)

The Best Lawyers in AmericaŠ in the field of trademark law (2014 and 2015) and New York Trademark Law "Lawyer of the Year" (2015)
The Legal 500 for his work in the area of intellectual property - trademarks: non-contentious (2013 and 2014)
• Peer Review Rated as AV® Preeminent™, the highest performance rating in Martindale-Hubbell's peer review rating system
World Trademark Review's "WTR 1000" directory (2011 and 2012)
• One of less than 600 lawyers selected for inclusion in The International Who's Who of Trademark Lawyers (2010-2013)
Who's Who Legal (2013 and 2014)
• Nominated by in-house counsel and his peers to appear in the eighth edition of the Guide to the World's Leading Trade Mark Law Practitioners


Mr. Baum is a panel member of the INTA Trademark Mediators Network which is an Alternative Dispute Resolution (ADR) program.


Mr. Baum received his J.D. from Georgetown University in 1976, and received his B.A. from the University of Pennsylvania in 1972.


Mr. Baum is admitted to practice in New York and before the U.S. Court of Appeals for the First, Second, Fifth, Ninth and Eleventh Circuits.

Recent Publications
• "Private Affairs/Public Rights: Can Copyright Be Used to Protect Newsworthy Secrets?" Landslide, May/June 2013
• "Limiting Discovery in TTAB Proceedings," IP 360, January 20, 2012
• "Hoax Websites: Even If They Deceive, Are They Trademark Infringement?" New York Law Journal, January 9, 2012
• "It's Harder Now to Protect Designs Under Trademark Law," The National Law Journal, December 13, 2010
• "Incontestable Trademark Registrations: No Guarantee," IP 360, November 1, 2010
• "DMCA Protection for Online Service Providers: The Safe Harbor Gets Safer," IP 360, March 19, 2009
• "Protecting Architectural Works: Breaking New Ground With Familiar Tools," The Construction Lawyer (ABA), October 2007

Recent Presentations
• Lecturer, "Special Issues in Copyright," IP Issues in Business Transactions PLI Seminar, January 13, 2014 and January 4, 2013
• Panel co-chair, "Managing the New Face of IP," User-Driven IP 4.0: High Stakes. High Rewards (Foley & Lardner's eighth annual IP conference), October 22, 2012
• Panel co-chair, "Navigating the New World of Domain Names," The Exponential Speed of Innovation: Is IP Driving Your Business? (Foley & Lardner's seventh annual IP conference), September 19, 2011
• In-House lecture, "What Every Lawyer Should Know About False Advertising," June 16, 2009
• Webinar, "What You Need to Know About The DMCA," March 17, 2009
• Lecturer, "Overcoming Ethical Challenges in IP Practice," Intellectual Property Law Update sponsored by National Business Institute, Washington, D.C., October 17, 2008
• Panel chair, "IP Gone Wild," Foley IP Conference "The Great Debate," New York, September 29, 2008
• Panelist, "IP Defense and Brand Protection," 20th Annual ALM General Counsel Conference, New York, June 9, 2008


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Supreme Court Rules That Aereo’s TV Transmissions Infringe Copyrights as an Illegal Public Performance
Andrew Baum,Jeanne M. Gills, July 7, 2014
In a 6-3 decision earlier today, the United States Supreme Court held that Aereo infringes broadcasters’ copyrights by providing the means for subscribers to view programs through individually-assigned antennas at about the same time they are broadcast over the air. Reversing the Second...

U.S. Patent and Trademark Office Orders Cancellation of "REDSKINS" Trademark Registrations
Andrew Baum,Katherine P. Califa,Jeanne M. Gills,Norman J. Rich, June 24, 2014
On June 18, 2014, a divided panel of the U.S. Patent and Trademark Office Trademark Trial and Appeal Board (“TTAB”) ordered cancellation of six of the Washington Redskins’ trademark registrations holding that “Redskins” was a disparaging term when those registrations...

Supreme Court Holds That Lanham Act False Advertising Claims Are Not Preempted by FDCA
Andrew Baum, June 18, 2014
Earlier today, the U.S. Supreme Court unanimously held that a Lanham Act false advertising case may be brought even if Food and Drug Administration (FDA) beverage labeling regulations permit use of the challenged claim. Reversing the Ninth Circuit, the Court held in POM Wonderful LLC v. The...

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Office Information

Andrew Baum

90 Park Avenue
New YorkNY 10016


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