Practice Areas & Industries: Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

Practice/Industry Group Overview

Strategic alliances have become popular ways to enhance the value of online businesses, and in many instances are critical to the success of the enterprise. We help clients negotiate and frame these essential business-to-business ecommerce agreements. We advise clients with respect to the scope and substance of licenses, preservation and use of intellectual property, collection and ownership of user information, development, design and hosting of the site, sharing of revenue, advertising, sponsorships and promotional links and a number of other key issues.

• Strategic Alliance Agreements
• Revenue sharing
• Co-branding and Private Label Agreements
• Collection and use of website user information
• Licensing