Claude C. Wild III is Of Counsel in the firms Advertising, Marketing, Sweepstakes & Promotions Law Practice, and is based in the Denver office. Mr. Wild offers his clients decades of experience in advising food, dietary supplement, advertising and marketing companies in state and federal regulatory matters, governmental investigations and litigation. He also provides strategic business counseling involving e-commerce and internet promotion.
As former Regional Director of the Denver Office of the U.S. Federal Trade Commission (FTC), Mr. Wild regularly counsels clients facing regulatory investigations, including FTC and the Antitrust Division of the Department of Justice as well as state attorneys general in connection with mergers, acquisitions and joint venture reviews. Mr. Wild also reviews advertising campaigns for compliance with regulatory requirements and represents clients in proceedings before the National Advertising Division of the Council of Better Business Bureaus. He also serves as spokesperson for consumer and business education, both nationally and internationally.
During his time at the FTC, Mr. Wild was a central player in the enforcement and administration of federal consumer protection and antitrust law and regulations throughout an eight-state area. Mr. Wild was responsible for several merger investigations and litigation, as well as a wide variety of antitrust and trade regulation and matters, including advertising, franchising, and funeral industry issues. He also handled agency relations with attorneys general and other government officials.
Mr. Wild is a public speaker and lecturer and has made numerous appearances as a commentator on consumer issues for national radio and television talk shows.
Areas of Concentration
•Defending FTC and state attorney general investigations
•Advertising and promotion law
•Food and drug law
•Hart-Scott-Rodino Premerger Notification
•Administrative and regulatory law
Awards & Recognition
•Listed,TheBest Lawyers in America, Advertising Law, 2008-2014
•Listed,Super Lawyersmagazine,Colorado Super Lawyers, 2006
•Rated, AV Preeminent 5.0 out of 5AV , BV , AV Preeminent and BV Distinguished are registered certification marks of Reed Elsevier Properties Inc., used under in accordance with the Martindale-Hubbell certification procedures, standards and policies.
Articles, Publications, & Lectures
•Co-Author, Are Your Diamonds Forever? What Retailers Should Know About the FTC's Jewelry Guides and Related Gemstone Treatment Disclosures ,GT Alert, June 9, 2014
•Featured Interview, The New Telemarketing Rules from the Federal Communications Commission , KUSA 9News, November 8, 2013
•Featured Interview, Claude Wild Explains the Telephone Consumer Protection Act's Affect on Consumer Rights , KOA Radio 850 Colorado Morning News Program, October 21, 2013
•Panelist, Big Data Privacy: Business & Government, The Privacy Foundation at the University of Denver Sturm College of Law, October 25, 2013
•Presenter, Top Ten Mistakes Companies Make in Online Advertising, CLE, May 2012
•Speaker, Antitrust Update, 7th Annual Business Law Institute, Colorado Bar Association Business Law Section and the Colorado Chapter of the Association of Corporate Counsel America, August 11, 2006
•Speaker, Top 10 Advertising Mistakes Clients Make, 5th Annual Business Law Institute, Colorado Bar Association Business Law Section and the Colorado Chapter of the Association of Corporate Counsel America, October 29, 2004
•Speaker, What To Do If the FTC or State AG Comes to Call, Green Lights and Red Flags: FTC Rules of the Road for Advertisers, Federal Trade Commission and Colorado Bar Association CLE, July 22, 2004
Associated News & Events
08.16.13 14 Greenberg Traurig Denver Attorneys Included in 2014 Edition of Best Lawyers in America
09.05.12 14 Greenberg Traurig Denver Attorneys Included in 2013 Edition of Best Lawyers in America
09.09.11 Nine Greenberg Traurig Denver Attorneys Listed in The Best Lawyers in America 2012
03.24.06 Fourteen Greenberg Traurig Attorneys Named Colorado Super Lawyers