Claude C. Wild III concentrates his practice in antitrust law and advertising, with particular focus on trade associations, health care, trade regulation and other governmental matters. He also works with food, dietary supplement, consumer electronic and cosmetic companies in their labeling, advertising and marketing efforts.
Prior to joining the firm, Claude served 13 years as the Regional Director of the Denver Regional Office of the United States Federal Trade Commission (FTC). As Regional Director, Claude was responsible for enforcement and administration of federal consumer protection and antitrust law and regulations throughout an eight-state area. During his tenure, Claude was responsible for several merger investigations and litigation, as well as a wide variety of antitrust and trade regulation and matters, including advertising, franchising, and funeral industry issues. He also handled agency relations with attorneys general and other government officials. Claude has served as spokesperson for consumer and business education, both nationally and internationally.
Claude is a public speaker and lecturer and has made numerous appearances as a commentator on consumer issues for national radio and television talk shows.
Claude regularly counsels clients on advertising, antitrust, health care and marketing matters and represents them before the Federal Trade Commission and state attorneys general.
Areas of Concentration
· Defending FTC and state attorney general investigations
· Advertising and promotion law
· Food and drug law
· Hart-Scott-Rodino Premerger Notification
· Administrative and regulatory law
Professional & Community Involvement
· Chairman, Antitrust and Commercial Litigation Subsection, Business Law Section, Colorado Bar Association
· Member, American Bar Association, Antitrust Section
Awards & Recognition
· Listed, The Best Lawyers in America, Advertising Law, 2008-2012
· Listed, Super Lawyers magazine, Colorado Super Lawyers, 2006
· Rated, AV® Preeminent™ 5.0 out of 5
Articles, Publications, & Lectures
· Presenter, "Top Ten Mistakes Companies Make in Online Advertising," CLE, May 2012
· Speaker, "Antitrust Update," 7th Annual Business Law Institute, Colorado Bar Association Business Law Section and the Colorado Chapter of the Association of Corporate Counsel America, August 11, 2006
· Speaker, "Top 10 Advertising Mistakes Clients Make," 5th Annual Business Law Institute, Colorado Bar Association Business Law Section and the Colorado Chapter of the Association of Corporate Counsel America, October 29, 2004
· Speaker, "What To Do If the FTC or State AG Comes to Call," Green Lights and Red Flags: FTC Rules of the Road for Advertisers, Federal Trade Commission and Colorado Bar Association CLE, July 22, 2004