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How Can Law Firms Get Tangible Results From Social Media Marketing?
Event in Focus
Social Media Marketing Lawcasts
Lawyers use social media.
A few years ago, we couldn't really say that. The profession lagged behind businesses when it came to adopting this new technology and worried about the risks inherent in its use.
While the risks have not disappeared, they have become more defined, and with that awareness, law firms are moving into the social realm more and more each day.
Perhaps no greater penetration has been made among lawyers in social media than with those using it to market their firms and themselves. From network marketing on Linkedin and Facebook to content marketing via blogs and YouTube, lawyers are finding ways of demonstrating thought leadership, publishing their work to establish expertise, and attracting new business.
Has it all just gone to far? Are we seeing a swing from one extreme (silence) to the other (chatter)? How can law firms use social media, yet make it work by seeing a return on their investment?
That's what the Social Media Marketing for Law Firms theme week is all about. We've gathered four leaders in the social law firm space, and asked them some of these questions.
They share their insights on these and other issues, in our quest to answer the question "how can law firms get tangible results from social media marketing"?
Read this blog
post for additional information on our Social Media Marketing event.
The Social Media Marketing for Law Firms theme week features four podcasts by legal professionals using social media marketing to get results. Listen to these best practices on how to use social media in your law practice, and find out what works.
, Associate at Ladas & Parry LLP and Certified Social Media Strategist
How Are Law Firms Using Social Media Marketing?
, CEO at 2 Comrades LLC
Creating Lawyer Influence on Social Media
, Partner at Seyforth and Shaw LLP
The $2M Blog Post: Why Lawyers Can't Ignore Social Media
to listen to all of our past episodes of the martindale.com Connected Lawcast.
Join over 350 legal professionals in the group
Social Media for Lawyers
. With power players from all over the legal profession, the SM4Lawyers group is an intimate space that always has an interesting discussion going on.
Check out this content from the Social Media for Lawyers group:
- using platforms like Facebook and Linkedin? Here are some posts to give you food for thought on techniques and the legal ramifications of using these sites.
Does Your Law Firm Have a Facebook Page?
The Law of Facebook: Can Photos and Tagging Trigger a Lawsuit?
Does Facebook "Like Button" Misappropriate Names and Images of Minors?
Social Media and the Law Firm: One Attorney's Experiences and Expectations"All opinions are my own" - disclaimers, risk warnings and social media
Google+ Great Tool, Scary Terms of Service
- blogs, articles, and videos are great ways to create brand recognition, share expertise, and get found through SEO. These posts talk about different aspects of content marketing.
Social Media Privacy--Do You Really Care?
Social Media Sites Specifically for Lawyers
Why anybody can blog, but most people fail
Can Lawyers Learn From This? 20 Ways to Make the Most of Your Posts and Tweets
- how can your law firm actually see a return on social media? These posts suggest an answer.
5 Steps to Go From Thoughtful Lawyer to Thought Leader on Social Media Sites (and Other Places)
Social Media - Minefield or Goldmine?
Any Social Media Success Stories Among Lawyers?
Effective Social Media Marketing
Positioning Yourself for Tomorrow's Social Media Today - Practical Approaches for Legal Professionals
The All-or-Nothing Social Media Skeptics
Is Social Media a NEW method of business development?
The Social Media Rainmakers' Secret (free copywriting eBook!)
What separates the lawyers who attract clients using social media from those who don't is the simple art of copywriting. Did you ever wonder why your law blog lacks a large and loyal following? If you do have a readership, does it sometimes feel stale?
In either case, there is a simple solution for gaining more readers while keeping the writing informative, authoritative, and exciting.
In this 31 page eBook, Martindale.com Connected Community Manager, Mike Mintz provides his personal view on how lawyers can write great copy for social media.
Learn everything you need to know to turn online visitors into loyal clients.
to download the free eBook
Copywriting for Lawyers: How to Write for Social Media.
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