Lawyers use social media. A few years ago, we couldn't really say that. The profession lagged behind businesses when it came to adopting this new technology and worried about the risks inherent in its use. While the risks have not disappeared, they have become more defined, and with that awareness, law firms are moving into the social realm more and more each day. Perhaps no greater penetration has been made among lawyers in social media than with those using it to market their firms and themselves. From network marketing on Linkedin and Facebook to content marketing via blogs and YouTube, lawyers are finding ways of demonstrating thought leadership, publishing their work to establish expertise, and attracting new business. Has it all just gone to far? Are we seeing a swing from one extreme (silence) to the other (chatter)? How can law firms use social media, yet make it work by seeing a return on their investment?
That's what the Social Media Marketing for Law Firms theme week is all about. We've gathered four leaders in the social law firm space, and asked them some of these questions.
They share their insights on these and other issues, in our quest to answer the question "how can law firms get tangible results from social media marketing"?
Read this blog post for additional information on our Social Media Marketing event.
|