Craig Cardon is a partner in the Entertainment, Technology and Advertising and the Intellectual Property Groups in Sheppard Mullin's San Francisco and Century City offices.
Areas of Practice
Craig enjoys a broad media based practice, focusing on advertising and marketing content and distribution, as well as privacy issues.
Craig provides regular advertising review for some of the largest retailers and consumer product manufacturers in the country. He regularly litigates false advertising and privacy class actions, competitor comparison claims and trade secret claims. He has defended FTC advertising enforcement actions through trial and appeared before the NAD (National Advertising Division). He represents advertising agencies, ad networks and online ad platforms in structuring online distribution and monetization transactions.
Outside of the advertising context Craig has advised the Japanese government on anti-counterfeiting legislation, represented the Motion Picture Association and advised film studios on the intellectual property implications of new technologies. Much of his practice is devoted to disputes over media content and media distribution technologies. His content litigation experience, in addition to state and federal court litigation, encompasses domestic and international arbitrations, including IFTA arbitrations. Craig has created and overseen international anti-grey market and anti-counterfeiting programs for some of the worlds largest consumer product manufacturers and best known fashion brands.
Recent Reported Decisions
Pineda v. Williams-Sonoma, 51 Cal.4th 524 (Cal. 2011) - Lead counsel for kitchenware retailer in privacy class action. California Supreme Court decision in part reversing appellate decision and in part letting stand appellate decision at 178 Cal.App.4th 714 (2009)
Pineda v. Williams-Sonoma, 178 Cal.App.4th 714 (2009) - Lead counsel for kitchenware retailer in privacy class action. Decision affirming judgment for retailer.
Powers v. Pottery Barn, 177 Cal.App.4th 1039 (2009) - Lead counsel for homewares retailer in privacy class action. Decision addressing CANSPAM preemption of state privacy laws.
Law v. Harvey, 2007 U.S. Dist. LEXIS 78398 - Lead counsel for producer of Burning Man festival in dispute over ownership of the Burning Man name and image.
Cadsoft Corp. v. Riverdeep, LLC, 2007 U.S. Dist. LEXIS 39559 - Lead counsel for software developer in copyright dispute with world's largest software publisher. Court found for developer that publisher had illegally assigned copyright license.
O.O.C. Apparel, Inc. v. Ross Stores, Inc., 2007 U.S. Dist. LEXIS 19490 -- Lead counsel for national retailer in dispute over Sean John trademarks.
Digital Envoy v. Google, 370 F. Supp.2d 1025 (N.D. Cal 2005) - Counsel for geolocating technology provider in trade secret matter addressing Internet advertising practices.
· Best Lawyer in America, Best Lawyers, 2008-2014
· Media, Technology and Telecoms, Legal 500, 2010-2013
· 20 To Watch Under 40, January 31, 2007
· 10 Emerging Law Firm Leaders In California, Daily Journal, March 13, 2013
· adbriefs, Fall 2005
· Sheppard Mullin eVelopments August 2004, August 25, 2004
· adbriefs, Spring 2004
· adbriefs, Winter 2004
Social Media Law Blog Articles
· "Was AdChoices Just Flipped the (Twitter)Bird on Behavioral Targeting?" August 7, 2013
· "Occupiers' Motion to Quash Subpoenas of Tweets Raises Privacy Questions," April 3, 2012
· Enfoque Latino - Winter 2005
· Social Media: How to Minimize Legal Risks and Maximize Commercial Success, October 19, 2011
(Also at San Francisco Office)