Craig Cardon serves as Co-chair of Sheppard Mullin’s Privacy & Data Security Group and as the International Liaison for the firm’s China offices. Craig is a partner in the Entertainment, Technology and Advertising and the Intellectual Property Groups in Sheppard Mullin's San Francisco and Century City offices.
Areas of Practice
Craig enjoys a broad advertising, privacy and ecommerce focused practice. He primarily represents brands, retailers, ad agencies, ad networks and other business involved in advertising, marketing and the data associated with it.
Craig provides regular advertising review for some of the largest retailers and consumer product manufacturers in the country. He regularly litigates false advertising and privacy class actions, competitor comparison claims and trade secret claims. Craig has defended numerous landmark privacy and advertising class actions, including defeating cases of first impression under California’s Shine the Light law, Anti-SPAM law, the Club Card Act, gift card laws and Song-Beverly Credit Card Act. He has represented dozens of brands in cases around the country related to the collection of data and targeted advertising. He has defended FTC advertising enforcement actions through trial and regularly appears before the NAD (National Advertising Division).
Craig and his team handle data transactions, ecommerce fulfillment deals, international brand licensing and distribution arrangements. Craig has particular expertise in assisting retailers and brands in establishing and managing retail and distribution relationships in China and elsewhere in Asia.
Outside of the advertising context Craig has advised the Japanese government on anti-counterfeiting legislation, represented the Motion Picture Association and advised film studios on the intellectual property implications of new technologies. Much of his practice is devoted to disputes over media content and media distribution technologies. His content litigation experience, in addition to state and federal court litigation, encompasses domestic and international arbitrations, including IFTA arbitrations. Craig has created and overseen international anti-grey market and anti-counterfeiting programs for some of the world’s largest consumer product manufacturers and best known fashion brands.
•Litigation Star, Benchmark Litigation, 2015
•LA's Most Influential Digital Media and E-Commerce Lawyer, Los Angeles Business Journal, 2014
•Media, Technology and Telecoms, Legal 500, 2010-2014
•Best Lawyer in America, Best Lawyers, 2008-2015
•20 To Watch Under 40, Daily Journal, January 31, 2007
Recent Reported Decisions
Pineda v. Williams-Sonoma, 51 Cal.4th 524 (Cal. 2011) - Lead counsel for kitchenware retailer in privacy class action. California Supreme Court decision in part reversing appellate decision and in part letting stand appellate decision at 178 Cal.App.4th 714 (2009)
Pineda v. Williams-Sonoma, 178 Cal.App.4th 714 (2009) - Lead counsel for kitchenware retailer in privacy class action. Decision affirming judgment for retailer.
Powers v. Pottery Barn, 177 Cal.App.4th 1039 (2009) - Lead counsel for homewares retailer in privacy class action. Decision addressing CANSPAM preemption of state privacy laws.
Law v. Harvey, 2007 U.S. Dist. LEXIS 78398 - Lead counsel for producer of Burning Man festival in dispute over ownership of the Burning Man name and image.
Cadsoft Corp. v. Riverdeep, LLC, 2007 U.S. Dist. LEXIS 39559 - Lead counsel for software developer in copyright dispute with world's largest software publisher. Court found for developer that publisher had illegally assigned copyright license.
O.O.C. Apparel, Inc. v. Ross Stores, Inc., 2007 U.S. Dist. LEXIS 19490 - Lead counsel for national retailer in dispute over Sean John trademarks.
Digital Envoy v. Google, 370 F. Supp.2d 1025 (N.D. Cal 2005) - Counsel for geolocating technology provider in trade secret matter addressing Internet advertising practices.
Publications & News
•Sheppard Mullin eVelopments August 2004
August 25, 2004
Social Media Law Blog Posts
•Was AdChoices Just Flipped the (Twitter)Bird on Behavioral Targeting? August 7, 2013
•Occupiers' Motion to Quash Subpoenas of Tweets Raises Privacy Questions, April 3, 2012
•10 Emerging Law Firm Leaders In California
Daily Journal, March 13, 2013
•Social Media: How to Minimize Legal Risks and Maximize Commercial Success
Sheppard Mullin Century City, October 19, 2011 (Also at San Francisco Office)