Douglas Masters litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. He helps sports leagues, athletes and advertisers protect and exploit their branding, marketing and other intellectual property assets. Mr. Masters has counseled major corporations and prominent individuals in a variety of matters involving trademark and copyright clearance, registration, policing and enforcement, as well as consumer protection issues, such as allegations of deceptive or unfair advertising and marketing practices, and unfair competition.
Mr. Masters also has extensive experience advising companies in domain name protection and enforcement proceedings, and matters and litigation relating to the unique issues of online marketing and advertising. In addition to representing clients in state and federal court, he practices regularly before the Trademark Trial and Appeals Board and the National Advertising Division.
Appellate Victory for Pom Wonderful LLC in Trademark Infringement Action
Secured an appellate victory on behalf of Pom Wonderful LLC when the 9th Circuit Court of Appeals reversed a district court's order denying preliminary injunction in a trademark infringement action against Pur Beverages over the sale of pur pom energy drinks, which violate Pom Wonderful's trademark of its POM line of juices. The 9th Circuit concluded that the district court erred in its likelihood of confusion analysis and remanded the case back to the trial judge.
Obtained Summary Judgment for Comcast in Trademark Case
Obtained summary judgment for Comcast Corporation rejecting trademark registrant's $70MM reverse confusion claim over name of Comcast's television and movie website
Rodney Guillory v. National Collegiate Athletic Association
Successfully defended the NCAA against defamation claims by Rodney Guillory related to NCAA enforcement proceedings involving the University of Southern California and former USC student-athlete O.J. Mayo.
Encyclopedia Britannica v. Online Education Systems
Obtained summary judgment ruling allowing content owner to buy out license upon termination of distribution agreement
Anheuser-Busch, Inc. v. Mambo Seafood #1, Inc.
Successfully prevented registration of rival beer mark after the Trademark Trial and Appeal Board found our client's Michelob mark famous and credited its confusion survey at trial
NCAA Domain Name Dispute
Successful representation of NCAA at trial and on appeal in domain name and infringement suit concerning March Madness.
Preliminarily Enjoined Competitor From Advertising Using False Establishment Claims
Preliminarily enjoined competitor from advertising using false establishment claims while defending its challenge to client's own advertising.
Licensing Dispute for Leading Folk Artist
Representation of leading folk artist in licensing dispute raising trademark, copyright, right of publicity, fraudulent inducement and breach of contract claims.
Policing of Trademark Portfolios
Aggressive policing of trademark portfolios through litigation and negotiated agreements
Clearance of Marks for Major Branding Initiatives
Clearance of marks for major branding initiatives of entertainment, media, financial services and sports-orientated businesses
MLB Using Technology to Expand its Reach
March 17, 2015 Chicago Daily Law Bulletin
The Rise of E-Sports as a New American Pastime
January 13, 2015 Chicago Daily Law Bulletin
Brands Weigh Benefits, Risks of 'Cause-Related Marketing'
December 30, 2014 Chicago Daily Law Bulletin
2 Supreme Court Cases May Rethink Trademark Law
December 11, 2014 Corporate Counsel
Social Media Boosting College Football
November 11, 2014 Chicago Daily Law Bulletin
Here's the Skinny on Levi's New High-Tech Stadium
October 14, 2014 Chicago Daily Law Bulletin
Are Fantasy Sports Operators Betting on the Right Game?
September 9, 2014 Chicago Daily Law Bulletin
Assessing the Future of the Sports Wearable Technology Market
August 12, 2014 Chicago Law Bulletin
Where is all the World Cup Action? Not in Brazil
July 8, 2014 Chicago Daily Law Bulletin
Can Ad Auction Site Take Brands to the Big Leagues?
June 10, 2014 Chicago Daily Law Bulletin MORE PUBLICATIONS
The Illinois Man Who Coined 'March Madness'
March 14, 2015 Chicago Tribune
Supreme Court Says Juries are Favored Over Judges to Decide Trademark-Tacking Cases
January 28, 2015 Inside Counsel
Hana Is No Landmark, But Might Still Affect TM Confusion
January 21, 2015 Law360
9th Circ. Overturns 'Pom' Trademark Ruling
January 2, 2015 Law360
Wrigley Opposes the Trademark 'WTF'
November 18, 2014 Above the Law MORE MEDIA MENTIONS
The 5th M.A.T.C.H Roundtable: The Mid-Year Checkup
June 25, 2014
Silver Chalice's Campus Insiders Studio at the Harpo Studio Campus
1115 W. Washington Blvd
Chicago, IL 60607 Loeb & Loeb LLP is proud to sponsor Momentum Event Group's Media Advertising Technology Chicago (M.A.T.CH) breakfast series, where partner Seth A. Rose will lead a discussion titled Social Media:...
SLA Indiana Outreach Event
August 26, 2013
700 W Washington St
Indianapolis, IN Loeb & Loeb LLP is proud to sponsor the Sports Lawyers Association (SLA) Indiana Outreach Event, where partners Douglas N. Masters and Seth A. Rose will be providing a CLE session.From...
Association of Corporate Counsel Southern California Chapter Sports and Entertainment Conference
February 13, 2013
California Science Center
700 State Drive
Los Angeles, California 90037 Loeb & Loeb LLP is pleased to announce that Douglas Masters will speak on Licensing Transmedia and Consumer Products and Nerissa Coyle McGinn will speak on Mobile/Geomarketing: Issues...
Association of Media and Entertainment Council: Sports Programming in the Digital Age: New Structures and New Conflicts
July 19, 2012
Loeb & Loeb LLP
10100 Santa Monica Boulevard
Los Angeles, California 90067 Loeb & Loeb LLP is proud to sponsor and co-host the Association of Media and Entertainment Council program, Sports Programming in the Digital Age: New Structures and New Conflicts, which will fe...
IICLE Licensing Agreements 101
June 22, 2012
UBS Tower and Conference Center
One N. Wacker Dr.
Chicago, IL 60606
Loeb & Loeb LLP is pleased to announce that partner Douglas N. Masters will be speaking at the Illinois Institute for Continuing Legal Education (IICLE) program titled Li...
Leaving Your Mark On Social Media?
April 23, 2012 The webinar slides are available for download below.Social media networks are expanding exponentially each day, and the policies and rules that govern them seem to change almost as frequently. Brand...
License Agreements 101
March 9, 2012
UBS Tower and Conference Center
One North Wacker Drive, 2nd Floor
Chicago, Illinois 60606 Loeb & Loeb LLP is pleased to announce that partner Douglas N. Masters will be lecturing on Drafting A Trademark License Agreement at the upcoming Illinois Institute for Continuing Legal Ed...
Using New Media to Promote Corporate Image - Understanding the Risks and Rewards
November 2, 2011
Webinar Loeb & Loeb LLP is proud to sponsor the Association of Corporate Counsel (ACC) Sports & Entertainment Interest Group webinar Using New Media to Promote Corporate Image - Understandi...
Sports Lawyers Association 2011 Annual Meeting
May 19-21, 2011
Renaissance Hotel Loeb & Loeb LLP is pleased to announce that Loeb partner Doug Masters will be a moderator at the upcoming Sports Lawyers Association 37th Annual Conference. He will be moderat...
2011 In-House Practitioners Workshop at the INTA Annual Meeting
May 15, 2011
InterContinental Loeb & Loeb LLP is pleased to announce that partner Doug Masters will be a panelist at the upcoming 2011 In-House Practitioners Workshop, taking place during the 2011 INTA Annual Meeting...
Kansas Bar Association Intellectual Property CLE Program, IP Issues in the Era of Social Media
May 6, 2011
Doubletree Hotel Loeb & Loeb LLP is pleased to announce that Loeb partner Doug Masters and Loeb associate Seth Rose will be a speaking at the upcoming 2011 Kansas Bar Association Intellectual P...
Clash of Sports Celebrities' Publicity Rights in Computer and Fantasy Sports Games
February 23, 2011
Herrick Feinstein LLP Loeb & Loeb LLP is pleased to announce that partner Doug Masters will be a panelist at the upcoming New York State Bar Association CLE program. The topic of the CLE panel will be “C...
Marketing on the Go: Legal Issues in Mobile Advertising
February 3, 2011
Teleconference Loeb & Loeb LLP is proud to sponsor the Association of Corporate Counsel (ACC) teleconference titled Marketing on the Go: Legal Issues in Mobile Advertising, presented by Loeb partner...
2011 NCAA Convention
January 11-25, 2011 Loeb & Loeb LLP is pleased to announce that partner Doug Masters will be a panelist at the upcoming 2011 NCAA Convention on the topic of Protecting Your Brand.Panel description:...
Loeb & Loeb LLP Presents: Building a Career -- Building a Practice: A Focus on Diversity and Collaboration
June 17, 2010
Intellectual Property LAWCAST: Southern Cal Scores Victory Over South Carolina in Federal Circuit Trademark Tussle
February 22, 2010
Webinar Loeb & Loeb LLP is proud to announce that partner Doug Masters is a speaker in the Intellectual Property LAWCAST entitled Southern Cal Scores Victory Over South Carolina in Federal Circuit Tradema...
The Copyright Society of the USA 2010 Mid-Winter Meeting
February 4-6, 2010
JW Marriott Camelback Inn Resort & Spa Loeb & Loeb LLP is pleased to announce that partner Doug Masters will be a panelist at The Copyright Society of the USA's Mid-Winter Meeting.From the CSUSA site:The Copyright Society of t...
Intellectual Property LAWCAST: Seventh Circuit Rules for Photographer in Copyright Case Involving Thomas & Friends
December 14, 2009 Loeb & Loeb LLP is proud to announce that partner Doug Masters is a speaker in the Intellectual Property LAWCAST entitled Seventh Circuit Rules for Photographer in Copyright Case Involvi...
Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: Fair Use and the Internet
December 9, 2009 Presented by:Doug Masters, Loeb & Loeb LLP Nerissa McGinn, Loeb & Loeb LLP Jonathan Seiden, trademark counsel for Muhammed Ali and the estate of Elvis Presley Copyright and trademark...
Chicago Bar Association Panel: Initial Considerations for IP Protection from Inside and Out
April 1, 2009
Chicago Bar Association Loeb & Loeb LLP is pleased to announce that Loeb partner Douglas Masters is speaking at the upcoming Chicago Bar Association panel.From the Chicago Bar Association web site: Join our...
IICLE Intellectual Property Short Course
December 11-12, 2008
UBS Tower and Conference Center Loeb & Loeb LLP is pleased to announce that Loeb partner Doug Masters will be a speaker at Illinois Institute for Continuing Legal Education's upcoming program.From the IICLE webs...
USPTO Boot Camp: Trademark Edition
September 24, 2008
Hilton Alexandria Mark Center Loeb & Loeb LLP is pleased to announce that Loeb partner Doug Masters will be a panelist at USPTO Boot Camp: Trademark Edition.From the ACI site:Trademark attorneys face an increasingly dem...
20th National Advanced Corporate Counsel Forum on Advertising Law
December 11-12, 2007
The Westin Times Square Loeb & Loeb LLP is proud to be a sponsor of ACI's 20th National Advanced Corporate Counsel Forum on Advertising Law, which will feature Loeb Partners Jim Taylor (conference co-chair) and Doug...
Sports Marketing & Advertising Law
September 27-28, 2007
The Warwick Hotel American Conference Institute (ACI) presents its 2nd Advanced Legal & Business Forum on Sports Marketing and Advertising Law: Where the Top of YOUR Game?From the ACI Web site:In sports ad...
Differentiating Your Practice or Industry Group in Today's Market, Strategic Marketing and Business Development in the Modern Law Firm
September 25-26, 2007
The Palmer House
Practice Group Leadership Forum
May 23-24, 2007
The Hilton Suites The Ark Group & Managing Partner Magazine's 2nd Annual Practice Group Leadership provides meaningful interaction as attendees discuss and evaluate the cornerstones of accountability, commitment an...
2007 Practical Tips on Intellectual Property Law
April 11, 2007 From the program brochure:Intellectual property law is a complex practice area requiring a broad array of skills. This Practical Tips program is designed to enhance tese skills and enable IP practit...
Sports Law Leadership Summit
September 27-28, 2006
Westin New York at Times Square Loeb & Loeb LLP is an exhibiting sponsor of the American Conference Institute's Sports Law Leadership Summit.From the ACI Web site:As an attorney or businessperson in the sports industry, yo...
Practical Tips on Intellectual Property Law
April 5, 2006
ABA Section of Intellectual Property Law
Chicago Bar Association
Due Diligence Workshop, International Trademark Association
Practical Tips on Trademark Litigation: Motions in Limine and Trial by Jury
ABA IPL Section Program, Washington, D.C. (April 2003); Atlanta, GA (May 2002); Philadelphia, PA (June 2002)
Discovery and Use of Opinions in Litigation
PLI Program, Preparing Trademark Legal Opinions, Palo Alto, California
•Named an “IP Star” by Managing Intellectual Property magazine (2013-2014)
•Named Best Lawyer in Trademark Law, The Best Lawyers in America, published by Woodward White, Inc. (2010-2015)
•Named Illinois Super Lawyer in Intellectual Property, Intellectual Property Litigation and First Amendment/Media/Advertising by Thomson Reuters (2013-2015); Listed in the Top 100 Illinois Super Lawyers (2014)
•Named in Guide to the World's Leading Trade Mark Law Practitioners, published by Euromoney's Legal Media Group (2009)
•Named in The Legal 500 US in Media, Technology and Telecoms: Marketing and Advertising, published by Legalease Limited and John Pritchard (2008-2009 and 2012-2013 editions)
•Recommended in World Trademark Review 1000 United States - Illinois (2012 and 2015), WTR is part of The IP Media Group
•Recommended “Top Lawyers in Illinois” in Intellectual Property Law (2004-2014), Advertising & Media Law (2010-2015), and Arts, Entertainment & Sports Law (2010-2014), Leading Lawyers Network, a division of Law Bulletin Publishing Company
•Honorable Mention, Hard Work on Intellectual Property Litigation Newsletter, ABA Section of Litigation (2009-2010)
•Lecturer, Advanced Topics in Intellectual Property Litigation, University of Chicago Law School
•Adjunct Professor of Law, Trial Advocacy, Northwestern University School of Law
•Illinois “40 Lawyers Under 40 to Watch”