Practice Areas & Industries: Greenberg Traurig, LLP


Products Liability & Mass Torts Return to Practice Areas & Industries

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Practice/Industry Group Overview

Products liability and mass tort cases are experiencing explosive growth in the United States and around the world. Juries are increasingly awarding massive sums, there is far more coordination and communication among plaintiffs’ lawyers, and the globalization of the economy means that products incidents are no longer isolated. To address the challenges of this new environment, defendants need a sophisticated and coordinated response. Greenberg Traurig has been at the cutting edge of some of the most high-profile cases in the United States and brings a wealth of experience for clients in regulated and non-regulated industries.

Effective Trial Strategies and National Coordination

Our attorneys have wide-ranging experience trying complex cases, including jury cases, for issues as diverse as chemicals, pharmaceuticals, telecommunications, energy, toxic mold and tobacco. Our team has acted as national counsel, developing strategy and trying cases at the national and local levels. We work with our clients to:

  • Develop and coordinate overall strategy
  • Master the legal and factual issues
  • Manage voluminous documentation using our award-winning technology platform
  • Ensure consistency in pleadings and discovery responses
  • Formulate themes to guide the defense
  • Prepare witnesses to present full and accurate testimony, free from surprises
  • Develop collaborative relationships with local counsel, in-house legal teams or divisional counsel in multiple countries and jurisdictions as needed

Whether the case involves a single plaintiff or a mass tort, Greenberg Traurig draws on a breadth of experience in cases of all kinds, in venues across the U.S. and internationally, to develop a creative strategy for that specific case. Our approach is practical and business-focused. We are therefore able to take powerful and cost-effective action through flexible and client-centered teamwork. For example, for clients in highly regulated industries, our Governmental Affairs Practice can craft strategies at the federal, state and local levels.

Liability Prevention Programs

By far the best way to cope with litigation is to avoid it. In addition to providing a strong defense when necessary, Greenberg Traurig has wide-ranging experience assisting clients with proactive programs to identify and correct potentially devastating practices before litigation develops. Our capabilities and experience address:

  • Product Development Process
  • Document Retention Policies
  • Complaint Intake Policies
  • Internal Communications Policies
  • Crisis Communications
  • Product Recall Counseling

The Consumer Products Counselor blog is for consumer products companies that are facing or preparing for legal issues confronting the industry. We address trends in the law, strategies for defending litigation and how to manage risk in a business frequently targeted by lawsuits. We hope this blog helps these companies and their legal teams navigate what can be a challenging legal climate.


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Group Presentations
  Natural Products Expo West, Anaheim, California, March 9, 2016
GT Life Sciences and Medical Technology Reception, San Francisco, California, January 11, 2016
Articles Authored by Lawyers at this office:

‘Made in USA’ Claims California Removes its Elevated Standard
Ed Chansky,Francis A. Citera,Erica Okerberg, September 14, 2015
In January 2015, we reported that California’s law on advertising “Made in USA” claims, Cal. Bus. & Prof. Code § 17533.7, had been interpreted as imposing a stricter standard than guidelines adopted by the Federal Trade Commission (FTC) on the same issue. Specifically,...

FDA Issues Draft Guidance Aimed at Reducing Oversight of Low Risk General Wellness Products and Medical Device Accessories
Evan C. Holden,Victoria Davis Lockard, February 27, 2015
On Jan. 20, 2015, the U.S. Food & Drug Administration (FDA) issued two anticipated draft guidance documents proposing reduced FDA oversight of two types of products: low risk general wellness products and medical device accessories. The guidances are intended to provide clarity to industry and...

FDA Issues Two Final Rules to Help Consumers Keep Track of Calories
Justin J. Prochnow, February 17, 2015
The U.S. Food and Drug Administration (FDA) recently finalized two rules requiring that calorie information be listed on menus and menu boards in chain restaurants and similar retail food establishments, as well as on certain vending machines. In announcing the finalization of the two rules, FDA...

FTC Aims To Improve Disclosures Needed in Ads to Avoid Misleading Consumers
Irving Scher, February 17, 2015
Pursuant to an initiative entitled “Operation Full Disclosure,” the Federal Trade Commission (FTC or the Commission) recently sent warning letters to more than 60 companies-including 20 of the largest advertisers in the country-that the Commission claimed had failed to make adequate...

Game Developers: What’s Your SWOT?
Chinh H. Pham, February 17, 2015
Multiple criteria have been used over the years by companies and investors to identify the commercial viability of Game Developer Creative Processa technology within a given industry. Included among these criteria are timeliness, market demand, and competitive advantage. These and other criteria...