Greg Sater is a leading advertising attorney who has built an intellectual property litigation practice in advertising, marketing, trademark, copyright, patent, trade dress, trade secret and other IP issues. He represents direct response television advertisers, online marketers and other direct marketers in connection with intellectual property issues, false and deceptive advertising concerns, compliance with state and federal advertising regulations, and business contracts. Mr. Sater has also represented several entertainment industry companies in litigation matters. In addition to his many jury trials, Mr. Sater has briefed and argued precedent-setting cases before the California Supreme Court and other appellate courts. Mr. Sater has volunteered his time pro bono as a volunteer prosecutor for the City of Los Angeles, where he has secured guilty verdicts in criminal jury trials involving handguns, domestic violence, assault and battery, and has been instrumental in several public interest lawsuits against the federal government seeking to protect habitat for endangered species on public lands. Significant Matters Obtained sweeping federal court injunction and seven-figure judgment in favor of a leading infomercial product company versus e-commerce websites selling "knock off" versions of client's products. Brought and successfully resolved false advertising and unfair competition claims on behalf of a prominent direct marketing company versus a leading competitor for TV and Internet ads. Defended company selling popular fitness product, sold on television, against Federal Trade Commission claims of false advertising. Litigated and successfully settled claims between competing manufacturers of commercial vehicle equipment over the truthfulness of each other's "comparative" advertisements. Brought and successfully settled multi-million dollar trade name infringement action for leading chain of LASIK surgery clinics. Obtained summary judgment for infomercial product marketer in trademark infringement lawsuit brought by major competitor. Filed and successfully settled case alleging false advertising of products promoted online as being "As Seen On TV" products. Successfully settled anti-trust claims for distributor of jewelry. Brought and successfully settled patent inventorship claims for successful inventor and licensor of popular exercise devices. Obtained seven-figure judgment for distributor of high end luxury vehicles versus competitor for acts of unfair competition. Represented estate of a world famous rapper in series of right-of-publicity, trademark, and copyright infringement actions. Obtained Internet domain names, such as dwightyoakam.com and worldmusicawards.com, for plaintiffs in cybersquatting actions. Represented estate of silent film star in right-of-publicity cases. Represented an internationally acclaimed magician/illusionist in a defamation action brought against a tabloid magazine. Brought and successfully resolved a copyright infringement suit based on the unauthorized use of a photograph of quarterback Matt Leinart. Represented motion picture director and producer as plaintiffs in a contract/tort action filed against well-known movie stars. Successfully settled right-of-publicity claim against prominent toy manufacturer for using soundlike song recording in a toy. Obtained the "take-down" of listings of counterfeit products being offered on popular e-commerce website Alibaba.com. Negotiated and drafted countless, carefully-written contracts for clients, thereby helping to prevent un-told number of lawsuits. California Supreme Court, Brennan v. Tremco, 25 Cal.4th 310 (2001) (notable case of first impression). California Court of Appeal, R.S. Creative v. Creative Cotton, 75 Cal. App.4th 486 (1999) (notable case of first impression). Memberships Electronic Retailing Association, Ethics Committee Direct Marketing Association, Member Los Angeles County Bar Association, Member American Bar Association, Special Committee on Promotion and Marketing Law American Bar Association, Trade Dress Committee State Bar of California, Member City of Los Angeles, Volunteer Prosecutor News February 6, 2012, Greg Sater quoted in The Hollywood Reporter on Super Bowl legal questions January 23, 2012, Venable Strengthens National Patent Prosecution/Litigation Practice with Addition of Five-Attorney Group, Including Three Partners January 5, 2012, Greg Sater quoted in Los Angeles Business Journal on victory by ad agency over stolen idea October 21, 2011, Publications feature Greg Sater's move to Venable October 14, 2011, Greg Sater's move to Venable featured in Law360 October 10, 2011, Greg Sater Joins Venable's Los Angeles Office Honors Selected for inclusion in Southern California Super Lawyers 2005 - 201 Publications February 7, 2012, FTC Maintains Attention on Online Endorsers
Gregory J. Sater
DRMA Voice, Response Magazine January 2012, ERSP Sets High Standard for Body-Shaping Claims
Gregory J. Sater
electronicRETAILER December 13, 2011, Pre-Purchase Exposure: Defeating Class Certification In False Advertising Cases
Gregory J. Sater
Daily Journal December 6, 2011, Nutella Case Another Example of California's Tough Class Action Laws
Gregory J. Sater
DRMA Voice, Response Magazine November 2011, The Legal Peril, Pitfalls and Puffery of Advertising Body Shaping Benefits
Gregory J. Sater
electronicRETAILER October 4, 2011, Judge Agrees: Customer Dissatisfaction Does Not Equal False Advertising
Gregory J. Sater
DRMA Voice, Response Magazine September 2011, FTC Scrutinizes Testimonials Promising Quick Wealth
Gregory J. Sater
electronicRETAILER September 8, 2011, FTC Blocks Swish's Shot, Wins Court Case Against Affiliate Marketer
Gregory J. Sater
Response Magazine August 2011, Implementing a Social Media Advertising Strategy
Gregory J. Sater
Response Magazine August 1, 2011, Kim Kardashian Sues TV Commercial for Violating Her Right of Publicity
Gregory J. Sater
DRMA Voice, Response Magazine July 11, 2011, Finally, Some Good News on the Class Action Front
Gregory J. Sater
DRMA Voice, Response Magazine July 2011, Online Advertising and the FTC
Gregory J. Sater
electronicRETAILER June 6, 2011, Keeping Track of 'Do Not Track'
Gregory J. Sater
DRMA Voice, Response Magazine June 1, 2011, Legal Advice Clinically Proven to Reduce Lawsuits by Up to 36%
Gregory J. Sater
DRMA Voice, Response Magazine May 2011, Legal Measures for Online Brand Protection
Gregory J. Sater
electronicRETAILER May 8, 2011, What's in a Name? How to Pick a Good Product Name
Gregory J. Sater
DRMA Voice, Response Magazine March 27, 2011, Intellectual Property Insurance: What Attorneys Need to Know
Gregory J. Sater
IPWatchdog February 27, 2011, Commonly Encountered Issues in Direct Response Industry Contracts
Gregory J. Sater
Response Magazine January 27, 2011, Class-Action Lawyers Are Often A Forgotten Lion
Gregory J. Sater
DRMA Voice, Response Magazine January 2011, How Will Negative Option Impact California?
Gregory J. Sater
electronicRETAILER October 2010,
A New Way to Pay for Intellectual Property Infringement Litigation... and Peace of Mind
Gregory J. Sater
Response Magazine Fall 2010, Supporter of IP Insurance Policies
Gregory J. Sater
IP Observer September 2010, Do You Need a Legal Physical?
Gregory J. Sater
electronicRETAILER July 2010, New Ninth Circuit Rulings on Implied-Contract Claims Provide Guidance for Idea-Submission
Gregory J. Sater
Entertainment Law & Finance July 2010, What is Trade Dress Law?
Gregory J. Sater
electronicRETAILER June 11, 2010, 9th Circuit Settles Questions about Disputes over Script Ownership
Gregory J. Sater
The National Law Journal April 28, 2010, Another Ruling Handed Down in Trudeau Case
Gregory J. Sater
Response Magazine April 2010, Copyright Litigation over TV Commercials and Infomercials
Gregory J. Sater
electronicRETAILER April 2010, Telemarketing to Sweepstakes Entrants Raises FTC's Hackles
Gregory J. Sater
Response Magazine March 31, 2010, Tips for bloggers about FTC guidelines
Gregory J. Sater
Columbus Parent December 2009, Howdy "Partner"
Gregory J. Sater
electronicRETAILER December 2009, Regulations Not Typical
Gregory J. Sater
Response Magazine December 2009, Tips for Structuring Contracts, Drafting Payment Provisions and Allocating Risk
Gregory J. Sater
Online Strategies Magazine Winter 2009, Website Accessibility
Gregory J. Sater
electronicRETAILER November 2009, The FTC Issues Guides Concerning Endorsements and Testimonials
Gregory J. Sater
electronicRETAILER August 2009, Indemnity: What It Is, Why You Need It, and How to Get It...
Gregory J. Sater
electronicRETAILER July 21, 2009, New Facebook Usernames Have IP Implications for Trademark Owners
Gregory J. Sater
ABA Business Law Section Newsletter May 2009, Advertising Agencies: Beware!
Gregory J. Sater
electronicRETAILER September 2008, Legal Concerns in the Online World
Gregory J. Sater
electronicRETAILER May 2008, Competitor vs. Competitor False Advertising Litigation
Gregory J. Sater
electronicRETAILER November 2007, Manufacturers Have More Freedom to Regulate Distributor Pricing
Gregory J. Sater
electronicRETAILER September 2007, Right on the Mark
Gregory J. Sater
electronicRETAILER June 2007, Drafting a Contract: Why It's Important to Consult a Lawyer
Gregory J. Sater
electronicRETAILER February 2007, Case Closed
Gregory J. Sater
electronicRETAILER January 2007, Ending the Scourge of Counterfeit Products
Gregory J. Sater
electronicRETAILER September 2006, Costly Faux Pas
Gregory J. Sater
electronicRETAILER August 2006, Figuring Out the Ever Fleeting Doctrine of "Fair Use"
Gregory J. Sater
Response Magazine June 2006, How Do Key Court Decisions Impact Internet Marketing?
Gregory J. Sater
electronicRETAILER May 2006, Protecting Your Ideas
Gregory J. Sater
electronicRETAILER April 2006, How to Handle Counterfeiters on Alibaba.com
Gregory J. Sater
Response Magazine February 2006, Walking the Copyright Line
Gregory J. Sater
electronicRETAILER December 2005, Picking a Great Product Name
Gregory J. Sater
Response Magazine 2005, Full Review of Copyright, Trademark and Trade Dress Cases
Gregory J. Sater
Interesting Intellectual Property Cases of 2005 September 2005, Understanding Trade Dress Law
Gregory J. Sater
electronicRETAILER August 2005m Combating Counterfeiting
Gregory J. Sater
electronicRETAILER August 2005, Picking the Right Insurance Policy
Gregory J. Sater
Response Magazine August 2005, The Long Arm of the Law Takes Its Swing
Gregory J. Sater
Response Magazine June 2005, Legal Review: Combating Counterfeit Pharmaceutical Marketing
Gregory J. Sater
Response Magazine April 2005, Legal Review: Considering the Roadblocks Before Marketing Your Health or Beauty Product
Gregory J. Sater
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