J. Ashley Moore

Ability to communicate in a clear, professional, credible manner. Promptly respond to a client's need and provide regular, ongoing communication and status updates. Level of professionalism, adhering to an agreed upon timeline, accuracy in predicting the outcome. Relative value of quality of service provided in relation to fees paid.

Lawyer's familiarity with the laws governing his/her primary area of practice. Lawyer's creativity in analyzing legal issues and applying technical knowledge. Lawyer's demonstration of the salient factors that drive the outcome of a given case or issue. Lawyer's capability to communicate persuasively and credibly. Lawyer's degree of experience in his/her primary area of practice