Jennifer B. Moore: Lawyer with Greenberg Traurig, LLP

Jennifer B. Moore

Atlanta,  GA  U.S.A.

Peer Rating
AV® Preeminent

Client Rating

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Experience & Credentials Ratings & Reviews

Practice Areas

  • Litigation
  • Franchise & Distribution
  • Business Reorganization & Financial Restructuring
  • Intellectual Property & Technology
Contact InfoTelephone: 678.553.7324
Fax: 678.553.7325
University University of North Carolina at Chapel Hill, B.A., 1980
Law SchoolUniversity of Georgia School of Law, J.D., cum laude, 1986
Admitted1986, Georgia; U.S. Court of Appeals for the Eleventh Circuit; U.S. Court of Appeals for the Fifth Circuit; U.S. District Court for the Middle District of Georgia; U.S. District Court for the Northern District of Georgia

Professional & Community Involvement

•Board Member, The Franchise Lawyer, Editorial Board, 2005-2009
•Member, American Bar Association, Forum on Franchising
•Nominating Committee, 2008
•Programming Committee, 2005-2007
•Member, Atlanta Bar Association
•Member, Georgia Bar Association, Intellectual Property Section

BornTuscaloosa, Alabama, January 12, 1958

Jennifer B. Moore is a litigator with wide-ranging experience in creditors' rights litigation, complex business litigation, intellectual property litigation and franchise/distribution litigation. On the creditors' rights side, Jennifer has a great deal of experience in a variety of creditors' rights disputes, including foreclosures, confirmations, receiverships, letter of credit disputes, fraudulent transfer claims and note/guaranty disputes.

On the intellectual property front, Jennifer mainly focuses her practice on the resolution of trademark, trade secret and false advertising claims. As a complement to her intellectual property work, Jennifer also has franchise/distribution experience and has worked on numerous litigation matters around the country representing franchisors and manufacturers in complex disputes with franchisees and distributors.

Jennifer has broad experience handling a variety of large, complex cases involving claims of breach of contract, fraud, breach of fiduciary duties and unfair and deceptive trade practices for both domestic and international clients who have been sued in U.S. courts.

Areas of Concentration

•Creditors' rights litigation
•Complex commercial litigation
•Franchise and distribution litigation
•Intellectual property litigation

Awards & Recognition

•Team Member, a U.S. News - Best Lawyers Law Firm of the Year in Bankruptcy & Creditor Debtor Rights / Insolvency & Reorganization Law and Litigation - Bankruptcy, 2013
•Rated, AV Preeminent 5.0 out of 5

AV, BV, AV Preeminent and BV Distinguished are registered certification marks of Reed Elsevier Properties Inc., used under in accordance with the Martindale-Hubbell certification procedures, standards and policies.

Articles, Publications, & Lectures

•Co-Author, Avoiding False Advertising Claims, 29th Annual Forum on Franchising, Boston, MA, October 2006
•Author, The NAD: An Efficient and Cost-Effective Alternative to Traditional False Advertising Litigation, Trends in Litigation, Spring 2006

•Lecturer, When Does a Competitor Cross the Line? IFA 42nd Annual Legal Symposium, Washington, DC, May 17-19, 2009
•Co-Lecturer, Aligning Strategic IP Decision-Making with Corporate Culture, Corporate Counsel and Business Forum on Strategic IP Planning, American Conference Institute, Scottsdale, AZ, February 27-28, 2008
•Lecturer, Prevailing in Trade Secrets Litigation, Seminar on Identifying and Protecting Trade Secrets, American Conference Institute, San Francisco, CA, June 12, 2007
•Lecturer and Co-Event Organizer, Green Lights and Red Flags: FTC Rules of the Road for Advertisers, Joint Seminar, Federal Trade Commission, Atlanta Bar Association, Atlanta, GA, May 16, 2007
•Lecturer, Famous Last Words: How to Turn a Successful False Advertising Case into a Litigation Disaster, Advanced Corporate Counsel Forum on Advertising Law Workshop, New York, NY, December 6, 2006
•Lecturer, The Changing Landscape of Intellectual Property Law: Today's Hot Topics and Tomorrow's Trends, Academy of Hospitality Industry Attorney's Fall Meeting, Atlanta, GA, November 10, 2006
•Co-Lecturer, Avoiding False Advertising Claims, ABA Forum on Franchising, Boston, MA, October 12, 2006
•Lecturer, Copyright Fair Use, Advanced Corporate Counsel Forum on Advertising Law Workshop, Chicago, IL, June 23, 2006
•Lecturer and Event Organizer, Fundamentals of Franchising Seminar, Atlanta, GA, June 15, 2006
•Lecturer, Challenging a Competitor's Claim Substantiation, Advanced Corporate Counsel Forum on Advertising Law Workshop, New York, NY, December 14, 2005
•Co-Lecturer, Essentials of Franchising: How to Recognize a Franchise and Why You Must, ABA Annual Meeting, Atlanta, GA, August 7, 2004

Associated News & Events

Press Releases

11.14.14 Greenberg Traurig Atlanta Office Hosts 2014 Women's Business Forum and Brings Together Southeast's Top Female Leaders
11.05.12 Greenberg Traurig Named 'Law Firm of the Year' in Two Bankruptcy Categories by U.S. News - Best Lawyers
05.07.07 Atlanta Office of Greenberg Traurig LLP Welcomes Two New Shareholders and Two Of Counsel


07.19.12 Georgia Senate Bill 181 Will Affect Claims for Reasonable Attorneys' Fees Pursuant to O.C.G.A. 13-1-11

Reported CasesSignificant Representations; Represented national bank in complex fraudulent transfer case. Represented national bank in complex letter of credit dispute. Represented several financial institutions in creditor suits against borrowers and guarantors. Represented international appliance manufacturer in several distribution, marketing and advertising, trademark, and general business dispute matters. Represented national franchisor in the employee staffing business in multiple lawsuits with franchisees. Represented hotel chain in various legal disputes with licensees. Represented large international energy company and its affiliates in defense of a U.S. lawsuit involving claims of misappropriation of trade secrets, conversion, breach of fiduciary duties and related business torts. Represented Fortune 100 home builder in connection with copyright issues related to architectural drawings. Represented international company in a complex U.S. business dispute involving claims of misappropriation of trade secrets, breach of confidentiality agreement, fraud and tortious interference. Represented defense contractor in analysis of potential claims of misappropriation of trade secrets, fraud, conversion, tortious interference and related business tort claims against former employees that formed competing company. Represented international eyewear manufacturer in patent/trade dress dispute with prominent U.S. maker of fashion eyewear. Represented general partner in multimillion-dollar partnership dispute over management of theme park. Represented two failed savings and loan institutions in multimillion-dollar Winstar-related litigation claims against the United States. Represented bankruptcy trustee in several adversary proceedings arising out of bankruptcy of company involved in massive consumer fraud scheme that netted more than $7 million for the bankruptcy trustee. Represented national bank in $40 million check kite/overdraft case against corporate customer. Represented national bank in recovery of $17 million in damages on summary judgment in an international letter of credit dispute. Some of the above representations were handled by Ms. Moore prior to her joining Greenberg Traurig, LLP.

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Office Information

Jennifer B. Moore

3333 Piedmont Road NE, Suite 2500
AtlantaGA 30305


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