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Jill M. Pietrini

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Phone310.228.3723

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Experience & Credentials Ratings & Reviews
 

Practice Areas

  • Intellectual Property
     
    University University of California, Berkeley, B.A., 1983
     
    Law SchoolSanta Clara University School of Law, J.D., 1988
     
    Admitted1988, California; 1989, Massachusetts; United States District Courts for the Central, Eastern, Southern, and Northern Districts of California; and the Districts of Colorado, Kansas, Massachusetts, and Utah; United States Court of Appeals for the Federal Circuit, Ninth Circuit, and Tenth Circuit
     
    Biography

    Ms. Pietrini is a partner in the Intellectual Property Practice Group in the firm's Century City office.

    Areas of Practice

    Ms. Pietrini's practice encompasses the full breadth of intellectual property law, with focus on:

    ˇ Trademark, dilution, trade name, trade dress, copyright, right of publicity, violation of persona rights, unfair competition, and patent litigation and appellate practice;

    ˇ Registration and maintenance of trademarks before the United States Patent and Trademark Office and copyrights before the United States Copyright Office;

    ˇ Prosecution and defense of more than 500 Trademark Trial and Appeal Board proceedings in the U.S.;

    ˇ Opposition and invalidation proceedings outside the U.S.;

    ˇ International registration and maintenance of trademarks;

    ˇ Registration and enforcement of Internet domain names, including ICANN arbitrations;

    ˇ Procurement and negotiation of licenses and intellectual property transfer and securitization agreements;

    ˇ Management of 7,500+ portfolios and trademarks; and

    ˇ Strategic counseling in the intellectual property area.

    Ms. Pietrini is a sought-after expert source for the media, including major print publications and national broadcast outlets, and has testified as an expert witness on trademark law in federal court. A powerhouse litigator, portfolio manager and trademark attorney, she would appear on any short list of the top intellectual property lawyers in the state. The cutting-edge nature and impact of Ms. Pietrini's work crosses many industries for a diverse client roster in the entertainment, insurance, music, apparel, farming, promotion, and e-commerce industries.

    Experience Ms. Pietrini has been lead counsel on a number of cases that have been the subject of reported decisions, including:

    ˇ Summit Entertainment, LLC v. Direct Privacy, 2011 NAFDD LEXIS 1325 (NAF 2011)

    ˇ Fifty-Six Hope Road Music Limited v. A.V.E.L.A., Inc., 688 F. Supp.2d 1148 (D. Nev. 2010)

    ˇ In re United Pan Am Financial Corp., 2010 TTAB LEXIS 93 (TTAB 2010)

    ˇ LL&L Innovations, LLC v. Jerry Leigh of California, Inc., 2010 U.S. Dist. LEXIS 108173 (D. Utah 2010)

    ˇ Williams v. Life's Rad, 2010 U.S. Dist. LEXIS 46763 (N.D. Cal. 2010)

    ˇ In re Film E.C. Net., 2009 TTAB LEXIS 503 (TTAB 2009)

    ˇ Mattel, Inc. v. Crash Dummy Movie, LLC, 2008 TTAB LEXIS 62 (TTAB 2008), aff'd., 94 U.S.P.Q.2d 1315 (Fed. Cir. 2009)

    ˇ Milton H. Greene Archives, Inc. v. Julien's Auction House, LLC, 2009 U.S. App. LEXIS 19698 (9th Cir. 2009)

    ˇ Pythagoras Intellectual Holdings, LLC v. Stegal, 2009 U.S. Dist. LEXIS 97115 (C.D. Cal. 2009)

    ˇ Super Duper, Inc. v. Mattel, Inc., 2009 U.S. Dist. LEXIS 28270 (March 31, 2009) (Denial of plaintiff's motion for judgment as a matter of law)

    ˇ Super Duper, Inc. v. Mattel, Inc., 2009 U.S. Dist. LEXIS 28421 (March 31, 2009) (Entry of amended judgment and permanent injunction)

    ˇ Super Duper, Inc. v. Mattel, Inc., 2009 U.S. Dist. LEXIS 29356 (March 31, 2009) (Attorneys' fee award in Lanham Act of more than $2.6 million)

    ˇ Super Duper, Inc. v. Mattel, Inc., 92 U.S.P.Q.2d 1119 (D.S.C. 2009) (award of increased profits under 15 U.S.C. § 1117(a))

    ˇ 3 Point Distribution v. CafePress.com, Inc., 2008 U.S. Dist. LEXIS 17128 (C.D. Cal. 2008)

    ˇ Bowden v. Jones, 2008 TTAB LEXIS 595 (TTAB 2008)

    ˇ Hargrave v. Concord Moon, LP, 2008 U.S. App. LEXIS 11365 (10th Cir. 2008)

    ˇ In re Bonert's, Inc., 2008 TTAB LEXIS 683 (TTAB 2008)

    ˇ In re Carman Licciardello, 2008 TTAB LEXIS 79 (TTAB 2008)

    ˇ Jada Toys, Inc. v. Mattel, Inc., 496 F.3d 974 (9th Cir. 2007), amended, 518 F.3d 628 (9th Cir. 2008)

    ˇ H. Savinar Luggage Co., Inc. v. Any-Web Ltd., 2007 NAFDD LEXIS 19645 (NAF 2007)

    ˇ In re Cornerstone OnDemand, Inc., 2007 TTAB LEXIS 253 (TTAB 2007)

    ˇ In re Harajuku Lovers, LLC, 2008 TTAB LEXIS 2002 (TTAB 2007)

    ˇ In re Kep Enterprises, Inc., 2007 TTAB LEXIS 515 (TTAB 2007)

    ˇ Lyle Lovett v. Website Work, 2007 NAFDD LEXIS 19340 (NAF 2007)

    ˇ Mattel, Inc. v. Briden, 2008 TTAB LEXIS 665 (TTAB 2007)

    ˇ Coexist, LLP v. CafePress.com, Inc., 2006 U.S. Dist. LEXIS 30100 (S.D. Ind. 2006)

    ˇ Coexist, LLP v. CafePress.com, Inc., 2006 U.S. Dist. LEXIS 3949 (S.D. Ind. 2006)

    ˇ Customized Services Administrators, Inc. v. Digi Real Estate Foundation, 2006 NAFDD LEXIS 27133 (NAF 2006)

    ˇ H. Savinar Luggage Co., Inc. v. xcZ, 2006 NAFDD LEXIS 27326 (NAF 2006)

    ˇ HLC Properties, Ltd. and Bing Crosby Enterprises, Inc. v. Domain Administrator, 2006 NAFDD LEXIS 26946 (NAF 2006)

    ˇ In re Silver Cinemas Acquisition Co., dba Landmark Theatres, 2006 TTAB LEXIS 425 (TTAB 2006)

    ˇ Mattel, Inc. v. Funline Merchandise Co., 81 U.S.P.Q.2d 1372 (TTAB 2006)

    ˇ Mattel, Inc. v. Steven Scott, 2006 WL 3472709 (TTAB 2006)

    ˇ Taylor v. Mastercard International, 2006 U.S. Dist. LEXIS 78397 (N.D. Tex. 2006)

    ˇ Tom Leykis v. Damian Macafee, 2006 NAFDD LEXIS 26292 (NAF 2006)

    ˇ CafePress.com, Inc. v. Fragomebe, 2005 NAFDD LEXIS 24233 (NAF 2005)

    ˇ In re Fusion UV Systems, Inc., 2005 TTAB LEXIS 24 (TTAB 2005)

    ˇ In re Lakshimi International, 2005 TTAB LEXIS 288 (TTAB 2005)

    ˇ The Heirs of Bruce Lee and Concord Moon, L.P. v. Martin Eng, 2005 NAFDD LEXIS 24490 (NAF 2005)

    ˇ Global Investment Research Corp. v. Options & Stocks, 2004 NAFDD LEXIS 13022 (NAF 2004)

    ˇ Mattel, Inc. v. Stitz, 2004 TTAB LEXIS 267 (TTAB 2004)

    ˇ Custom Computer Services, Inc. v. Paychex Properties, Inc., 337 F.3d 1334 (Fed. Cir. 2003)

    ˇ Echo Drain v. Jason Newsted, 307 F. Supp. 2d 1116, 68 U.S.P.Q.2d 1203 (C.D. Cal. 2003)

    ˇ Global Investment Research Corp. v. 000-RD 31280 aka pomain$Rus.com, 2003 NAFDD LEXIS 11579 (NAF 2003)

    ˇ In re Buckhead Marketing and Distribution, Inc., 2003 TTAB LEXIS 607 (TTAB 2003)

    ˇ In re NTD Apparel, Inc., 2003 TTAB LEXIS 283 (TTAB 2003)

    ˇ In re Parham, 2003 TTAB LEXIS 252 (TTAB 2003)

    ˇ Mattel, Inc. v. 99 Cents Only Stores, 2003 U.S. App. LEXIS 22996 (9th Cir. 2003)

    ˇ Mattel, Inc. v. Todd Mount, 2003 TTAB LEXIS 257 (TTAB 2003)

    ˇ Harley-Davidson of Glendale, Inc. v. Greg, 2002 NAFDD LEXIS 16702 (NAF 2002)

    ˇ In re Maria Elena Velasco, 2002 TTAB LEXIS 549 (TTAB 2002)

    ˇ In re William J. Hardie, 2002 TTAB LEXIS 119 (TTAB 2002)

    ˇ Mighty Fine v. Draper, 2002 TTAB LEXIS 484 (TTAB 2002)

    ˇ Muir v. Infectious Records, 2002 TTAB LEXIS 476 (TTAB 2002)

    ˇ Together Again Video Productions, Inc. v. Cambridge House, Ltd., 2002 TTAB LEXIS 567 (TTAB 2002)

    ˇ Cavalera v. 420 Gear, Inc., 2001 NAFDD LEXIS 8271 (NAF 2001)

    ˇ Diamond Shamrock Refining and Marketing Company v. CES Marketing Group, 2001 NAFDD LEXIS 8416 (NAF 2001)

    ˇ Gene Autry Survivors Trust v. Old Records, 2001 NAFDD LEXIS 8214 (NAF 2001)

    ˇ In re HII, Inc., 2001 TTAB LEXIS 774 (TTAB 2001)

    ˇ In re IntraGroup, Inc., 2001 TTAB LEXIS 260 (TTAB 2001)

    ˇ MindDazzle InterActive v. Mindfire, 2001 NAFDD LEXIS 8510 (NAF 2001)

    ˇ Crusaders Productions, Inc. v. Henderson, 2000 U.S. App. LEXIS 26002 (9th Cir. 2000)

    ˇ Gianni Sport v. Metallica, 2000 U.S. Dist. LEXIS 17339 (S.D.N.Y. 2000)

    ˇ Lucent Technology v. Johnson, 56 U.S.P.Q.2d 1637 (C.D. Cal. 2000)

    ˇ Solutech, Inc. v. Solutech Consulting Services, 153 F. Supp.2d 1082 (E.D. Mo. 2000)

    ˇ In re Janis Ian, 1999 TTAB LEXIS 553 (TTAB 1999)

    ˇ In re Onyx Acceptance Corporation, 1999 TTAB LEXIS 644 (TTAB 1999)

    ˇ In re ERA Productions, USA Corp., 1998 TTAB LEXIS 69 (TTAB 1998)

    ˇ Magnesystems, Inc. v. Nikken, Inc., 933 F. Supp. 944 (C.D. Cal. 1996)

    ˇ Phillips USA, Inc. v. Allflex USA, Inc., 869 F. Supp. 842 (D. Kan. 1994), 878 F. Supp. 175 (D. Kan. 1995), aff'd, 77 F.3d 493 (10th Cir. 1996)

    ˇ Stairmaster Sports/Medical Prods. v. Pacific Fitness, 916 F. Supp. 1049 (W.D. Wash. 1995), aff'd, 78 F.3d 602 (Fed. Cir. 1996)

    ˇ Magnesystems, Inc. v. Nikken, Inc., 34 U.S.P.Q.2d 1112 (C.D. Cal. 1994), aff'd, 36 F.3d 1114 (Fed. Cir. 1994)

    Honors

    ˇ The Best Lawyers in America, 2012.

    ˇ Top Attorneys in Southern California, Los Angeles Magazine, 2011

    ˇ California's Top Women Lawyers, The Daily Journal, 2011

    ˇ California's Top Intellectual Property Litigators, The Daily Journal, 2011

    ˇ California's Top Women Litigators, The Daily Journal, 2010

    ˇ 25 Top Portfolio Managers, Prosecutors and License Specialists in California, The Daily Journal, 2010

    ˇ California's Top 10 Trademark Lawyers, The Daily Journal, 2008

    ˇ "Who's Who in Law," Los Angeles Business Journal, 2007

    ˇ "Super Lawyer" for Intellectual Property law, Law & Politics for the years 2004 to 2011

    ˇ Nathan Burkan Memorial Copyright Competition

    ˇ Emery Law Scholarship

    Memberships

    ˇ California Bar Association

    ˇ Massachusetts Bar Association

    ˇ International Trademark Association

    Articles

    ˇ Sheppard Mullin Nabs Former Manatt IP Chair, Law360, January 4, 2012

    ˇ Co-Author, "Exporting U.S. Trademark Law: A Tale of Two Circuits," New Matter, Vol. 20, Number 1, Winter 1995.

    ˇ "Trademark Basics," California Apparel News, 1997.

     
    Reported CasesMagnesystems, Inc. v. Nikken, Inc., 34 USPQ2d 1112 (C.D. Cal. 1994); Phillips USA, Inc. v. Allflex USA, Inc., 869 F Supp. 842 (D. Kan. 1994); Charrette Corporation v. Bowater Communication Paper, 13 USPQ2d 2040 (TTAB 1989).
     
    ISLN905766773
     


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    Office Information

    Jill M. Pietrini
    Sheppard, Mullin, Richter & Hampton LLP
    Forty-Third Floor, 333 South Hope Street
    Los Angeles, CA 90071-1448




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