Jill Pietrini


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AV® Preeminent

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Experience & Credentials Ratings & Reviews

Practice Areas

  • Intellectual Property
  • Agribusiness, Food Processing and Distribution
  • Automotive
  • Digital Business
  • Entertainment, Technology and Advertising
  • Fashion, Apparel and Beauty
University University of California, Berkeley, B.A., 1983
Law SchoolSanta Clara University School of Law, J.D., 1988
Admitted1988, California; 1989, Massachusetts; United States District Courts for the Central, Eastern, Southern, and Northern Districts of California; and the Districts of Colorado, Kansas, Massachusetts, and Utah; United States Court of Appeals for the Federal Circuit, Ninth Circuit, and Tenth Circuit


•California Bar Association

•Massachusetts Bar Association

•International Trademark Association


Ms. Pietrini is a partner in the Intellectual Property Practice Group in the firm's Century City office.

Areas of Practice

Ms. Pietrini's practice encompasses the full breadth of intellectual property law, with focus on:

•Trademark, dilution, trade name, trade dress, copyright, right of publicity, violation of persona rights, unfair competition, and patent litigation and appellate practice;

•Registration and maintenance of trademarks before the United States Patent and Trademark Office and copyrights before the United States Copyright Office;

•Prosecution and defense of more than 500 Trademark Trial and Appeal Board proceedings in the U.S.;

•Opposition and invalidation proceedings outside the U.S.;

•International registration and maintenance of trademarks;

•Registration and enforcement of Internet domain names, including ICANN arbitrations;

•Procurement and negotiation of licenses and intellectual property transfer and securitization agreements;

•Management of 7,500+ portfolios and trademarks; and

•Strategic counseling in the intellectual property area.

Ms. Pietrini is a sought-after expert source for the media, including major print publications and national broadcast outlets, and has testified as an expert witness on trademark law in federal court. A powerhouse litigator, portfolio manager and trademark attorney, she would appear on any short list of the top intellectual property lawyers in the state. The cutting-edge nature and impact of Ms. Pietrini's work crosses many industries for a diverse client roster in the entertainment, insurance, music, apparel, farming, promotion, and e-commerce industries.

Representative Trials

•Tried a celebrity persona claim under the Lanham Act for the Estate of Bob Marley in the U.S. District Court for the District of Nevada, based on the use of Bob Marley's image and song and album titles, but not his name, winning a jury verdict, monetary award, and permanent injunction.

•Obtained a preliminary injunction enjoining the use of TWILIGHT for magazines relating to Summit Entertainment's successful Twilight motion pictures.

•Obtained another preliminary injunction enjoining a documentary about Summit Entertainment's blockbuster Twilight motion pictures.

•Successfully tried a copyright infringement action relating to the use of photographs of Marilyn Monroe for the first auction of Marilyn Monroe personal items since her death.

•Obtained summary judgment against a clothing manufacturer using a key art image of Bella from the Twilight motion pictures together with the trademarks BELLA and TWILIGHT.

•Successfully defended a summary judgment motion directed to the use of a trademark in plant patents.

•Tried a trademark infringement and dilution case for Mattel's iconic SEE N' SAY product to a jury verdict resulting in a finding of willful dilution, trademark infringement and unfair competition, an award of profits, attorneys' fees, and increased damages.


•Litigation Star, Benchmark Litigation, 2014

•Intellectual Property, Trademarks Litigation, Legal 500, 2014

•Intellectual Property, Marketing and Advertising, Legal 500, 2013

•Leading Trademark Professional, World Trademark Review 1000, 2013

•Best Lawyer in America, Best Lawyers, 2012-2014

•Angelenos to Know in Intellectual Property Law, Los Angeles Business Journal, 2012

•Top Attorneys in Southern California, Los Angeles Magazine, 2011

•California's Top Intellectual Property Litigators, Daily Journal, 2011

•Top Women Lawyers/Litigators, Daily Journal, 2010, 2011, 2012, 2013

•25 Top Portfolio Managers, Prosecutors and License Specialists in California, Daily Journal, 2010

•California's Top 10 Trademark Lawyers, Daily Journal, 2008

•Who's Who in Law, Los Angeles Business Journal, 2007

•Super Lawyer, Intellectual Property Law, Southern California Super Lawyers, 2004-2014

•Nathan Burkan Memorial Copyright Competition

•Emery Law Scholarship

Reported CasesMagnesystems, Inc. v. Nikken, Inc., 34 USPQ2d 1112 (C.D. Cal. 1994); Phillips USA, Inc. v. Allflex USA, Inc., 869 F Supp. 842 (D. Kan. 1994); Charrette Corporation v. Bowater Communication Paper, 13 USPQ2d 2040 (TTAB 1989).

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Office Information

Jill Pietrini

1901 Avenue of the Stars, Suite 1600
Los AngelesCA 90067


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