Joan K. Archer, Ph.D.

Senior Counsel
Kansas City,  MO  U.S.A.
Phone816.983.8191

Peer Rating
 5.0/5.0
AV® Preeminent

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Practice Areas

  • Food & Agribusiness
  • Advertising & Marketing
  • Alcohol & Beverage
  • Animal Health
  • Business Litigation
  • Class Action
  • Entertainment & Media
  • Intellectual Property
  • Intellectual Property Counseling
  • Intellectual Property Litigation
  • International
  • Product Liability
  • Technology & E-Commerce
  • Trademarks & Copyrights
 
Contact InfoTelephone: 816.983.8191
Fax: 816.983.8080
http://www.huschblackwell.com/joan-archer/
 
University University of Kansas, Ph.D, Communication Studies/Jury Behavior, 1991; Gonzaga University, B.A., Speech Communication, 1982; Wayne State University, M.A., Communication Studies, 1984
 
Law SchoolUniversity of Kansas School of Law, J.D., 1992 Kansas Law Review, Managing Editor and staff member, 1990-1992
 
Admitted1992, Kansas; 1992, U.S. District Court, District of Kansas; 1993, Missouri; 1993, U.S. District Court, Western District of Missouri; 1997, U.S. Court of Appeals, Eighth Circuit; 2000, U.S. Court of Appeals, Tenth Circuit
 
Memberships 

Professional Associations and Memberships

American Bar Association, Section of Litigation

•Pretrial Practice & Discovery Committee, co-chair, 2011-present

•Intellectual Property Litigation Committee, Internet and Computer Litigation Subcommittee, co-chair, 2006-2008; Trademark Litigation Subcommittee, co-chair, 2008-present

•Special Committee on Jury Innovations, 2009

•Expert Witness Committee, co-chair, 2008-2011

•LexisNexis Advisory Board, 2012-present

 
Biography

Joan is a member of Husch Blackwell's Food & Agribusiness team. With extensive experience representing numerous companies within the industry, she advances the corporate goals of animal health and food and agribusiness clients, particularly in the areas of business operations and litigation; intellectual property advocacy and litigation; brand management; advertising and website counseling; and anti-counterfeiting campaigns. Her deep background also extends to matters involving technology and life sciences; chemical distribution; business seminars; marketing and advertising; and wine distribution and sales. Also, she is uniquely qualified to advise footwear, fashion and other consumer goods companies on business, intellectual property, product design and packaging issues. Clients seek her counsel in order to manage and protect assets and maximize rewards.

Her work on behalf of food and agribusiness industry clients has included:

•Obtaining favorable settlements in two breach of contract/covenant-not-to- compete actions involving an animal health company.

Obtaining a favorable settlement on behalf of an agricultural seed coating company in a trademark infringement case.

Litigating a major Robinson-Patman Act antitrust case on behalf of a cattle growth implant manufacturer, achieving favorable results.

Obtaining a favorable settlement on behalf of a wine and spirits distributor in a breach of duty of loyalty and Computer Fraud and Abuse Act case.

Securing a favorable settlement in a trade dress infringement case involving the shape and color of a national dog treat.

Before joining Husch Blackwell, Joan was a litigator at another Missouri-based AmLaw 200 firm, where she started an animal health, life science and agricultural team. She has more than 20 years of experience at firms in the Kansas City area.

Awards and Recognitions

Kansas Bar Association, Intellectual Property Lawyer of the Year, 2012

•Kansas City Business Journal, Best of the Bar, 2009-2013

•Martindale-Hubbell AV Preeminent

•Missouri & Kansas Super Lawyers, Intellectual Property Litigation, 2009-2013;Top 50 Women, 2011-2012, 2013

Civic Involvement

City of Countryside, Kan., city attorney, 1997-1998

•Folly Theater, Board of Directors, 2004-2010; president, 2007-2009

•KC Animal Health Investment Forum, 2013

•Leadership Overland Park, 2000

Experience

Obtained favorable settlements in two breach of contract/covenant-not-to- compete actions involving an animal health company.

•Served as first-chair in a complex chemical exposure product liability case on behalf of the primary distributor of the chemical and obtained a favorable outcome.

•Obtained a favorable settlement on behalf of a wine and spirits distributor in a breach of duty of loyalty and Computer Fraud and Abuse Act case.

•Obtained a favorable settlement on behalf of an agricultural seed coating company in a trademark infringement case.

•Litigated a major Robinson-Patman Act antitrust case on behalf of a cattle growth implant manufacturer and achieved favorable results.

•Obtained a favorable settlements in action brought against part suppliers seeking reimbursement of costs associated with litigation and a product recall due to the defective parts.

•Secured a favorable settlement in a trade dress infringement case involving the shape and color of a national dog treat.

•Obtained a favorable settlement in a breach of contract claim made on behalf of national seminar company.

•Managed an anti-counterfeiting campaign for a major retailer.

•Received summary judgment in a substantial business litigation matter on behalf of a Kansas-based limited liability company.

•Served as lead counsel in several trademark infringement cases that resulted in favorable settlements for financial services clients.

•Represented the American Society of Composers, Authors and Publishers (ASCAP) and the

•Recording Industry Association of America in several copyright infringement matters.

•Conducted detailed product review for a major national footwear retailer and a major athletic footwear brand, including name and design clearance.

•Served as first-chair for several trademark opposition matters before the U.S. Patent and Trademark Office and the Trademark Trial & Appeal Board.

•Received a settlement for defendant, an Internet marketer in a trademark infringement action, following a preliminary injunction hearing.

Business Insights



Business Insights

6.04.14 Brand Owners Beware: Important Changes in Canadian Trademark Law are on the Horizon Food & Agribusiness Blog

4.03.14 Spotlight on Animal Health Trade Secret Protection: Best Practices to Keep Your Information Safe
Food & Agribusiness Seminar Kansas City, MO

12.04.13 Current Developments in Intellectual Property Law
Seminar Kansas City, MO

8.09.13 The War of the Roses: Apple v. Samsung - Implications for Innovation and Intellectual Property Law, American Bar Association, annual meeting
Speaking Engagement San Francisco, CA

4.26.13 Bullied Bully: Effective Intellectual Property Enforcement and Responses in the Age of Fan Fiction, Trolls and Viral Landscape, American Bar Association Litigation Section
Speaking Engagement Chicago, IL

4.01.13 Trademark, Brand and Design Protection Update, Association of Corporate Counsel, Las Vegas Chapter
Speaking Engagement Las Vegas, NV

1.01.13 Applying the Rules of Evidence, National Business Institute seminars
Speaking Engagement

11.07.12 Managing Ethical Tension Between Controlling Legal Costs and Ethical Obligations: Thoughts from the Trenches, Association of Corporate Counsel, Mid-America Chapter
Speaking Engagement Kansas City, MO

8.01.12 Effective Use of Financial Experts: Adding Value to Your Client's Expert Witness Investment, Lorman Educational Seminars
Speaking Engagement

7.01.12 Ten Tips for Dealing with Discovery Bullies, American Bar Association Sound Advice Audio Library
Speaking Engagement

In The News

10.16.13 In Missouri, 76 Husch Blackwell Attorneys Named 2013 Super Lawyers & Rising Stars
News Release

9.09.13 Joan Archer Joins Husch Blackwell, Boosts Animal Health Practice
Food & Agribusiness News Release

 
ISLN900747708
 

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Brand Owners Beware: Important Changes in Canadian Trademark Law are on the Horizon
Joan K. Archer, June 11, 2014
The Canadian Government recently introduced Bill C-31, the Economic Action Plan Act 2014, No.1. This omnibus bill includes changes to a wide variety of laws in Canada. The potential amendments to Canada’s Trade-marks Act will have a significant impact on brand owners, as well as intellectual...


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Office Information

Joan K. Archer, Ph.D.

4801 Main Street, Suite 1000
Kansas CityMO 64112




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