Julia Anne Matheson

Combine and Conquer: How the Synthesis of Design Patent and Trade Dress Achieve Maximum Protection for Your Product Design
Julia Anne Matheson, Stephen L. Peterson, July 20, 2009
Have you ever been frustrated with free-riders? Let's look at a simple example. You are a General Counsel at a luxury fashion house. Your fashion house is introducing a new handbag that is expected to create more hype than the Hermes BIRKIN. The newly-launched handbag in a matter of several months...

The Greenwashing Effect: Americans are Becoming Eco-Cynical
Julia Anne Matheson, June 25, 2009, previously published by E-Commerce Times on January 29, 2009
It's not news that industry leaders in many markets are rushing to join the "earth friendly" revolution. Their "green" initiatives range from new eco-friendly products, such as paper towels made of recycled paper, to corporate programs promoting community involvement, such as...

Trade Dress Protection: Eye Candy
Julia Anne Matheson, Michael R. Justus, July 10, 2009, previously published by Medical Marketing and Media on April 2009
The sweeping competition injected into the industry by generic-drug manufacturers has increased the need for brand-name drugmakers to boost consumer recognition of, and desire for, their branded products. To combat market erosion, many drugmakers have turned to DTC advertising to encourage patients...