Katie Bond provides FTC and FDA regulatory counseling and litigation support to marketers of a variety of consumer products, including dietary supplements, foods, weight loss products, cosmetics, and sports equipment. Ms. Bond regularly reviews product labeling and advertising to determine compliance with federal regulations, and as needed, she assists clients in identifying and working with well-credentialed, independent scientific experts to ensure that claims are properly substantiated.
Ms. Bond has expertise in areas including new media, "green" marketing, health benefit claims, "Made in the USA" claims, and the use of third party consumer, celebrity, and expert endorsements in advertising and marketing. She has substantial experience in responding to FTC and state AG investigations, and she has assisted clients with consumer class action defense and initiating and responding to self-regulatory challenges before the National Advertising Division (NAD) and the Electronic Retailing Self-Regulation Program (ERSP). Ms. Bond was recognized in the area of Marketing & Advertising in the Legal 500's 2012 rankings.
Ms. Bond is admitted to practice in the District of Columbia and Virginia.
Articles / Publications
Foreign Territory: Dietary Supplement Clinical Trials Conducted Abroad, April 2012
Recent Developments in Food and Drug Law, January 2012
Can We Say That? A Practical Guide to Substantiating Claims for Food and Consumer Health Products, January 2011
The FTC's New Take on Health-Related Advertising: What Companies Facing FTC Enforcement Need to Know, September / October 2010
Ingredient Testing for Food and Supplement Advertising Claims: Keeping Up with an Evolving Standard, October 2010
Beating the Heat: What Food & Supplement Marketers Need to Know About the FTC's Summer of Litigation, October 2009
Dietary Supplement Labeling and Advertising Claims: Are Clinical Studies on the Full Product Required?, 2009
Ads Can Do the Body Good, September 8, 2008
Blog Posts
Using Scientific Literature in Food or Dietary Supplement Marketing? Proceed with Caution, May 1, 2013
FTC Annual Report Highlights Commission Focus on Health-Related Advertising, April 15, 2013
Disclosures in a Small Space: The FTC's Revisions to. Com Disclosures, March 27, 2013
Speaking Engagements
Council for Responsible Nutrition/VIRGO Health & Nutrition, November 14, 2012
Doing Business in High-Risk Categories
Eighth Annual Nutrition Law Symposium, September 14, 2012
Truth Stranger Than Fiction: Recent Developments in Dietary Supplement Litigation, Regulation and Truth in Advertising
Colorado Bar Association Advertising Law, September 9, 2011
How "Competent and Reliable" is Your Scientific Evidence? Meeting the FTC's Substantiation Standards for Health-Related Advertising.
American Bar Association Section of Antitrust Law, Health Care and Pharmaceuticals Committee and Consumer Protection Committee, January 16, 2009
Recent Developments in Dietary Supplement Regulation Enforcement & Litigation