Our attorneys help clients establish, advertise and maintain globally accessible web sites that meet their business-to-business and business-to-consumer objectives, while protecting their valuable intellectual property and maintaining the privacy and confidence of customers. Our Internet business practice brings a thorough understanding of the requirements to preserve and protect domain names, trademarks and copyrights. We help clients establish and implement internal privacy policies, data security and access procedures, and draft privacy statements which comply. We also develop and negotiate web hosting, web development, e-commerce and retail and resale Internet access agreements, as well as web disclaimers, user agreements and chat room rules.
Central to our success in these activities is our ongoing involvement in policy debates about how the Internet should be governed. Differing privacy, advertising, consumer protection, product liability and libel and defamation rules around the world make jurisdiction and venue two major concerns for regulators, businesses and consumers alike. We recommend practical solutions and support self regulation to maintain flexibility for industry while responding to concerns of regulators and consumer advocates. We also closely monitor U.S. state legislation in states, like California, which have adopted new privacy and security laws that affect a wide array of businesses whether or not they are located in California.
Keller and Heckman has special expertise in products and issues affecting children - from children's advertising, to children's privacy, to children's health and safety. Concern about children has driven one of the most significant regulatory initiatives affecting e-commerce: adoption of the Children's Online Privacy Protection Act (COPPA). We help clients structure their web offerings to meet the Federal Trade Commission's regulations implementing COPPA. Our thorough understanding of COPPA and other privacy guidelines and laws allows us to help clients offer legally appropriate online contests and promotions to children under 13, as well as to adults and teens.
Prior to the emergence of e-commerce, we established a strong track record of helping both domestic and international clients initiate and maintain quality control and product assurance programs to meet relevant safety requirements and minimize product liability exposure for both industrial and consumer products. As the Internet expands, agencies like the Consumer Product Safety Commission have embarked on new initiatives aimed at asserting jurisdiction over foreign manufactured products for sale to U.S. consumers over the Internet. Our longstanding experience in the area of product safety and liability makes us uniquely qualified to advise clients on these issues, helping them avoid regulatory scrutiny and lawsuits and protecting the revenues generated from their web activities and sales.
Bringing our inter-disciplinary approach to the Internet, and calling on other in-house experts as needed, we advise clients on the appropriateness of specific health, safety, environmental or other claims for their products and services, both online and offline. Whether you are selling food products, drugs, dietary supplements, resins, telecommunications equipment, machinery, household cleaner chemicals, appliances, electronics or toys, we can assist by developing claims review procedures, and training programs for employees, advertising agencies and interactive firms on appropriate claims. Through our interdisciplinary approach, we also assist clients in avoiding antitrust pitfalls of B2B e-commerce ventures.
Keller and Heckman attorneys are also actively engaged in representing clients in disputes relating to Internet issues in courts, regulatory and self-regulatory agencies, and in arbitrations and mediations. We also are involved as neutrals in Internet disputes as arbitrators and mediators.