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HTMLIndustry Groups Release Privacy Standards for Mobile App Ads
Tracy P. Marshall, Sheila A. Millar; Keller and Heckman LLP;
Legal Alert/Article
July 29, 2013, previously published on July 26, 2013
On July 24, 2013, the Digital Advertising Alliance (DAA) issued new guidance, Application of Self-Regulatory Principles to the Mobile Environment, for advertisers, agencies, media, and technology companies on how to provide consumers with control over the use of cross-app (i.e., behavioral...

 


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