LuAnne Morrow: Lawyer with Borden Ladner Gervais LLP

LuAnne Morrow

Calgary,  AB  Canada

Peer Rating
BV® Distinguished

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Practice Areas

  • Intellectual Property
  • Trademarks
  • Licensing
  • Copyright
  • Defamation and Media Law
  • Advertising
  • Marketing and Sponsorship Law
  • Franchise Licensing and Distribution
  • Privacy and Data Security
University University of Calgary, B.A., Ancient/Medieval History, 1998
Law SchoolUniversity of Calgary, J.D., 2001
Admitted2002, Alberta

Professional Involvement

•Member, Canadian Bar Association
•fellow, Intellectual Property Institute of Canada
•Member, Intellectual Property Institute of Canada Domain Name and Trade-marks on the Internet and Licensing Committees
•Member, ICANN Intellectual Property Constituency committee
•Member, Licensing Executives Society
•Member, International Trade-Mark Association

Community Involvement

•Board and Executive Committee member, Unlocking Potential Foundation
•Board member and Governance Committee Chair, National Music Centre


LuAnne Morrow is counsel and regional leader of our Calgary Intellectual Property Group and is as well a commercial media and branding lawyer and registered Canadian trademark agent. She manages the trademark practice in Calgary, including prosecution, opposition and licensing of trademarks for clients in the energy sector and numerous other industries.

LuAnne is particularly experienced in the areas of trademarks, copyright, patent licensing, and trade secret protection, and assists clients with brand acquisition, protection and management, Internet and social media law, entertainment, gaming, advertising and sponsorship. She also has expertise in patent licensing, software licensing and development agreements and franchising.

Publications & Presentations

•Frequent guest speaker at seminars and conferences on topics of trademarks, copyright, Internet law, branding and new media.

Rankings & Recognitions

•Selected by peers for inclusion in the 2016 edition (and since 2010) of The Best Lawyers in Canada (Advertising and Marketing Law, Intellectual Property Law).
•Martindale-Hubbell BV Distinguished 3.6 out of 5 Peer Review Rated.
•Recognized in the 2016 edition (and since 2010) of World Trademark Review's WTR 1000 - The World's Leading Trademark Professionals (Prosecution and Strategy).
•Recognized in the 2014 edition of Managing IP Handbook - (Copyright non-contentious, Trademark, Trademark enforcement and litigation, Trademark licensing, Trademark prosecution, Trademark strategy and counselling).

Reported CasesRepresentative Work; Conducting trade-mark infringement and domain dispute resolution. Assisting software developers in the negotiation, drafting and review of technology licences and software development agreements. Acting as intellectual property counsel on a large oil sands development project with responsibility for all intellectual property matters including extensive negotiating and drafting of patent licences. Financing transactions for numerous film and television projects, and providing legal advice to production companies in the media industries, including drafting and negotiating all production agreements. Reviewing packaging, labelling and advertising, drafting contest rules. Managing significant public authorities' and educational institutions' trade-mark portfolios, as well as a major amateur sport organization's trade-mark portfolio, brand licensing and protection actions and sponsorship agreements. Preparing franchise disclosure agreements and drafting, negotiating and reviewing franchise and distribution agreements for both franchisors and franchisees. Providing advice to litigation counsel on intellectual property matters, including infringement matters and ownership disputes. Negotiating, drafting and reviewing website and e-commerce-related policies and agreements including email- and Internet-use policies, website-use policies, privacy policies, blog and social networking site disclaimers and e-commerce sales agreements. Providing advice in the area of protection of trade secrets and confidential information and negotiating, drafting and reviewing confidentiality and non-disclosure agreements.

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.Sucks GTLD - Should You Protect Your Brand on this Top Level Domain?
LuAnne Morrow,Jessica Yeung, May 15, 2015
As part of the New Generic Top-Level Domain (gTLD) program, the Internet Corporation of Names and Numbers (ICANN) has now delegated nearly 550 new gTLDs. One of the latest additions is < .sucks>. Vox Populi, operator of the < .sucks>. registry, marketed the new gTLD as a forum...

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Office Information

LuAnne Morrow

1900, 520 - 3rd Avenue S.W.
CalgaryAB T2P 0R3

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