LuAnne Morrow: Lawyer with Borden Ladner Gervais LLP

LuAnne Morrow

Calgary,  AB  Canada

Peer Rating
BV® Distinguished

Client Rating

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Experience & Credentials Ratings & Reviews

Practice Areas

  • Intellectual Property
  • Trade-marks
  • Licensing
  • Copyright
  • Defamation and Media Law
  • Advertising
  • Marketing and Sponsorship Law
  • Franchise Licensing and Distribution
  • Privacy and Access to Information
University University of Calgary, B.A., Ancient/Medieval History, 1998
Law SchoolUniversity of Calgary, J.D., 2001
Admitted2002, Alberta

Professional Involvement
•Member, Canadian Bar Association
•fellow, Intellectual Property Institute of Canada
•Member, Intellectual Property Institute of Canada Domain Name and Trade-marks on the Internet and Licensing Committees
•Member, Licensing Executives Society
•Member, International Trade-Mark Association

Community Involvement
•Board and Executive Committee member, Unlocking Potential Foundation
•Board member and Governance Committee Chair, National Music Centre


LuAnne Morrow is counsel and regional leader of our Calgary Intellectual Property Group and is as well a commercial media and branding lawyer and registered Canadian trade-mark agent. She manages the trade-mark practice in Calgary, including prosecution, opposition and licensing of trade-marks for clients in the energy sector and numerous other industries.

LuAnne is particularly experienced in the areas of trade-marks, copyright, patent licensing, and trade secret protection, and assists clients with brand acquisition, protection and management, Internet and social media law, entertainment, gaming, advertising and sponsorship. She also has expertise in patent licensing, software licensing and development agreements and franchising.

Rankings & Recognitions
•Selected by peers for inclusion in the 2015 edition (and since 2010) of The Best Lawyers in Canada (Advertising and Marketing Law, Intellectual Property Law).
•Martindale-Hubbell BV Distinguished 3.6 out of 5 Peer Review Rated.
•Recognized in the 2014 edition (and since 2010) of World Trademark Review's WTR 1000 and The World's Leading Trademark Professionals (Prosecution and Strategy).
•Recognized in the 2014 edition of Managing IP Handbook - (Copyright non-contentious, Trade-mark, Trade-mark enforcement and litigation, Trade-mark licensing, Trade-mark prosecution, Trade-mark strategy and counselling).

Publications & Presentations

Luanne is a frequent blogger on the “ The Law of Privacy in Canada Blog ”. This Blog is intended to be of value to those interested in matters relating to current privacy issues, including breach reporting, anti-spam and class action issues.
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•Frequent guest speaker at seminars and conferences on topics of trade-marks, copyright, Internet law, branding and new media.


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Profile Visibility
#382 in weekly profile views out of 4,672 lawyers in Calgary, Alberta
#133,404 in weekly profile views out of 1,587,858 total lawyers Overall

Office Information

LuAnne Morrow

1900, 520 - 3rd Avenue S.W.
CalgaryAB T2P 0R3

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