Michele Schwartz

What’s in a Tweet?
Prisca LeCroy,Michele Schwartz, November 2, 2011
What does it mean to “tweet”? In 1972, the year of Michael Jackson's debut solo album and his chart-topping hit cover of Rockin’ Robin, the answer was easy—tweeting is what a robin does. But a networked person in 2011 would give a different answer. To “tweet” is...

On Your .Mark, Get Set, GO! - ICANN Opens the Internet to Unlimited Generic Top-Level Domains
Prisca LeCroy,Michele Schwartz, July 22, 2011
Since the dawn of the internet, web addresses have ended with a few familiar letter combinations, such as .com, .gov and .org. These endings are known as generic top-level domains (gTLDs). While the possibilities for second-level domains—the information before the final dot—have been...

Facebook Wars: In the Age of Social Media, a Trademark Registration Is More Important Than Ever
Prisca LeCroy,Michele Schwartz, April 25, 2011
In the olden days (say, pre-1996), a Complexions Spa for Beauty and Wellness in New York and a Complexions Day Spa in California could peacefully coexist. After all, what savvy New Yorker would accidentally book her weekly manicure at a spa in “the O.C.” due to the confusingly similar...