Norman (Norm) J. Rich is a partner with Foley & Lardner LLP. A member of the firm's Trademark, Copyright & Advertising Practice and its Sports, Nutraceuticals, Hospitality, Resort & Golf, and Medical Devices Industry Teams, Mr. Rich dedicates his practice to helping clients - large and small - capitalize on intellectual property opportunities and minimize intellectual property risks. He assists clients in establishing legal protection for new brands, obtaining trademark and copyright portfolios worldwide that have value, building alliances through trademark and copyright licensing and other strategic business arrangements, and enforcing intellectual property rights against infringers and defending those rights against allegations of infringement. He strives to develop strategies to avoid counterproductive trademark and copyright disputes, and to help clients develop sound strategies for trademark selection, procurement, maintenance, enforcement and portfolio management. Mr. Rich's practice also encompasses domain name disputes and product labeling and product packaging issues. His counseling philosophy is based on the practice of avoiding problems rather than awaiting them. But he also enjoys producing positive results for clients embroiled in trademark, copyright and domain name disputes.
His client work includes a wide variety of intellectual property matters, including strategic management of trademark, copyright and domain name assets and related client counseling; negotiating trademark and copyright agreements; prosecution of domestic and international trademark applications; evaluating trademark clearance searches and preparing legal opinions on availability and related risks; implementing brand management intellectual property protection programs; and handling trademark enforcement and litigation before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office. His client work also includes Uniform Domain Name Dispute Resolution (UDRP) proceedings, as well as advertising and promotions counseling.
Mr. Rich is a former trademark examining attorney at the U.S. Patent and Trademark Office. He was named in the 2012 World Trademark Review's "WTR 1000" Directory of The World's Leading Trademark Professionals. He has served as an adjunct professor at George Mason University and as a guest lecturer for various professional seminar programs. He has also authored a number of articles on intellectual property subjects.
Sample articles:
· Legal Protection for the Design of Products and Their Packaging
· What if the Most Famous Apple in the World Were a Fruit?
· Managing and Protecting Your Branded Ingredient in a Crowded Marketplace
· Strength and Value of US Trademarks and Service Marks
· U.S. Trademarks: Selection, Clearance & Registration
· United States Participation in the Madrid Protocol: What is the Price of Admission? (related to the international registration of trademarks)
Sample Presentations:
· IP Issues Affecting the Hospitality Industry: Securing and Protecting Valuable Trademarks, and IP Issue-spotting when Acquiring or Selling Hospitality Properties
· IP Licensing and Enforcement Issues: Protecting and Expanding Your Brand Worldwide
· Trademark Basics
· Trademarks and Portfolio Management
· U.S. and Foreign Trademark Prosecution Issues
· IP Due Diligence: The Purchase and Sale of Trademarks and Copyrights
Mr. Rich is a graduate of American University (B.A., 1988) and Temple University School of Law (J.D., 1992) where he was associate editor of the Temple International & Comparative Law Journal.
Mr. Rich is admitted to practice in the District of Columbia and the state of Pennsylvania. He is a member of the International Trademark Association (INTA), the American Bar Association (ABA) and its Intellectual Property Section, and the American Intellectual Property Law Association (AIPLA).