Paolo Cerroni: Lawyer with Edwards Wildman Palmer LLP

Paolo Cerroni

Phone+44 (0) 20 7556 4446

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Experience & Credentials

Practice Areas

  • Intellectual Property
  • Trademark and Trade Dress
EducationUniversity of East Anglia, England (LL.B.); College of Law (LPC)

Paolo is an associate in the firm's International Trademark and Copyright Protection Group where he first worked as a trainee. His practice covers all aspects of Intellectual Property Law, with particular experience in trade marks, designs, anti-counterfeiting and domain name issues. Paolo also provides advice in connection with commercial contracts and agreements, including in relation to a sports team.
Paolo's practice includes all aspects of trade mark and brand protection from clearance searches, filing and prosecution to enforcement throughout Europe and Worldwide. He also has considerable experience in trade mark, company name and domain name disputes and where appropriate, the negotiation of settlement agreements.

Prior to qualification, Paolo was seconded to the Legal department at Harrods where he was actively involved in the Intellectual Property and wide range of Commercial issues that arose.

In the course of his time on secondment in-house and also in private practice, Paolo has been responsible for the management of a large portfolio of famous and valuable trade marks and domain names for major multinational companies.

Intellectual Property

•Paolo advises clients on all aspects of the selection, prosecution, protection and enforcement of trade marks, brands and designs.
•In particular, Paolo advises leading household brands, including a market leading multinational consumer electronics and Computer Company, on the management of brand enforcement programmes, with a particular focus on trade mark, domain name and copyright issues.
•Paolo has also successfully prosecuted trade mark portfolios throughout Europe for a world leading consumer electronics and computer company.
•Paolo has considerable experience in the creation and management of anti-counterfeiting programmes in the UK and throughout the EU.
•Paolo has particular experience in prosecution, opposition and cancellation proceedings before the UK Intellectual Property Office, OHIM and national registries Worldwide, from the first instance through to the various levels of appeal including the Appointed Person in the UK and the Board of Appeal and General Court in Europe. Paolo also has advocacy experience at the Registry on behalf of a leading multinational company.
•Paolo has considerable experience in enforcement issues relating to the infringement of Intellectual Property rights online, including the use and misuse of trade marks, company names, domain names and copyright as well as issues relating to social media and networking.
•Paolo advised a leading choreographer and dancer on issues relating to the protection of his registered trade marks, company names and domain names.

Sport and Commercial

•Paolo is advising a professional London sports team in connection with the entirety of their commercial activities. This will include advice in connection with a wide range of commercial contracts and agreements including sponsorship, merchandising and player contracts in addition to providing brand protection and enforcement advice.

Pro Bono

•Paolo is also involved in a number of pro-bono initiatives including the Own-It organisation where he advises individuals and small companies in the creative industries in connection with IP and Commercial issues.

Before Edwards Wildman

Paolo graduated from the University of East Anglia with an LLB in Law and wrote a dissertation on the proposal to bring class actions to the UK considering any possible 'compensation culture' implications. He then went on to study the Legal Practice Course at the College of Law in Moorgate, London.

Besides Edwards Wildman

At age 16 Paolo produced music digitally which he released under a record label that he set up. The track was featured in Ministry of Sound Magazine and was available throughout the UK and in parts of Europe.

Outside of the office Paolo enjoys reading and is a keen sportsman. He has long played football and was captain of the university team and also Treasurer.


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Don’t Get Caught Offside -Ambush Marketing at the 2014 World Cup
Paolo Cerroni,Emma Kingston,Akash Sachdeva, June 17, 2014
After much preparation, anticipation and perspiration, the 2014 Football World Cup has finally kicked off. From now until the Final on 13 July, billions of people worldwide will have their attention dominated and consumed by scintillating displays of intense sporting rivalry, moments of individual...

TIGA Seeks Reform of PEGI’s “Excessive and Unreasonable” Pricing Policy in Order to Help UK and European Video Game Developer Sector Thrive
Paolo Cerroni,Emma Kingston, May 2, 2014
Following a number of complaints from its members, TIGA, the trade association representing the UK gaming industry, has written an open letter to PEGI, the European age-rating organisation, regarding its pricing policy.

Videogame Piracy - A Present and Increasing Problem
Paolo Cerroni,Akash Sachdeva, November 15, 2013
TIGA, the trade association representing the UK videogame industry, has announced the findings of its 2013 piracy survey.
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Office Information

Paolo Cerroni

69 Old Broad Street

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