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Highlights from the Current Issue
 Less Is MoreLike a lot of companies these days, Bristol-Myers Squibb recently set out to cull the number of law firms it retains in hopes of improving the quality and efficiency of its outside counsel relationships. It found a willing partner in Covington & Burling LLP, and together they have cultivated a relationship that pays improved dividends to both sides. Read more...Bringing Greater Cost Certainty to LitigationControlling litigation spend is historically a tough nut to crack. Johnson Controls was overspending on some matters, while inadequate resources were being applied to others. In addition to quickly evaluating lawsuits, we needed to develop a strategy based on the company's business objectives and monitor it closely through completion. Read more...
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Innovation StationIn the fledging Toronto tech-transfer campus MaRS, Ogilvy Renault LLP saw a unique opportunity. By stationing an office amidst a score of burgeoning startups, the law firm is well placed not only to develop new client relationships, but also to help the MaRS entities fulfill their public-service mission by providing critical legal guidance to these new ventures. Read more...
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Current Issue
Winter 2010 issue highlights
Best Practices: New Ways to Leverage Social MediaSocial media (SM) tools present a substantial marketing opportunity. Though there are risks, business-to-business entities especially should at least consider using SM tools to enhance their image, connect with clients, generate leads and attract new employees. Read more... Martindale Pulse: The Profitable Legal DepartmentMost inside counsel view the idea of creating a "profitable" legal department as a contradiction in terms. After all, corporate law departments always have been viewed as cost centers. However, with the economic downturn forcing in-house counsel to do significantly more with significantly less, the idea of implementing a legal recovery program to contribute lost revenues to the company's bottom line continues to gain traction. Read more... |
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profiles in partnership
Innovation Station
MaRS Discovery District, MaRS Innovation and Ogilvy Renault LLP profiles in partnership
Less Is More
Bristol-Myers Squibb and Covington & Burling LLP |
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