Rick L. Shackelford

Shareholder, Co-Chair Los Angeles Litigation Practice
Los Angeles,  CA  U.S.A.

Peer Rating
AV® Preeminent

Client Rating

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Experience & Credentials Ratings & Reviews

Practice Areas

  • Litigation
  • Advertising, Marketing, Sweepstakes & Promotions Law
  • Class Action Litigation
Contact InfoTelephone: 310.586.3878
Fax: 310.586.7800
University Harvard University, B.A., cum laude, 1986 Harvard College Scholar
Law SchoolArizona State University Sandra Day O'Connor College of Law, J.D., cum laude, 1990 Willard Pedrick Scholar
Admitted1990, California

Professional & Community Involvement

•Board Member, Los Angeles County Bar Foundation
•Member, American Bar Association
•Member, Century City Bar Association
•Member, Los Angeles County Bar Association

BornWichita, Kansas, 1963

Rick L. Shackelford's practice focuses on complex litigation in numerous fields, including consumer class actions, product liability, false advertising, bankruptcy, securities, insurance, real estate and commercial law. He has considerable experience in consumer class action litigation, having been involved in class actions in federal courts in several states. In addition, his practice includes trials and appeals, in many instances involving cases he has handled from their initial pleading stages. He has defended clients in consumer product liability cases, including Proposition 65 claims. He has also represented debtors and creditors in bankruptcy actions throughout California, as well as in Ohio, Texas and Nevada, and has defended and prosecuted avoidance actions.

Rick also has significant experience in the field of false advertising. He has successfully defended three major juice companies in federal jury trials in cases brought by competitors alleging false advertising in violation of the Lanham Act. He has also represented several other food and juice makers in consumer class actions alleging deceptive trade practices and false advertising, including challenges to nutrition, ingredient and health claims made in a variety of media.

Rick has been involved in U.S.-based litigation for foreign clients, including clients located in Spain, France, Germany, Austria, Taiwan and the People's Republic of China. He has represented foreign clients in such diverse substantive areas as bankruptcy, corporate governance, RICO, real estate, and general commercial, contract, and distributorship disputes. He has tried cases for foreign clients in numerous courts as well as in commercial arbitration.

Areas of Concentration

•Consumer Class Action and False Advertising Litigation
•Product Liability
•Food Product Litigation
•Toxic Torts
•Bankruptcy Litigation
•Securities Litigation
•Insurance Litigation
•Real Estate Litigation
•Commercial Law Litigation

Awards & Recognition

•Listed, Los Angeles and San Francisco Daily Journal, Top 20 Defense Verdicts, 2011
•Named, Client Service All Star, BTI Client Service All-Stars Report, 2011
•Rated, AV Preeminent 5.0 out of 5

AV, BV, AV Preeminent and BV Distinguished are registered certification marks of Reed Elsevier Properties Inc., used under in accordance with the Martindale-Hubbell certification procedures, standards and policies.

Associated News & Events

Press Releases

01.06.16 2 Greenberg Traurig Practices Named Among Law360 Practice Groups of the Year: Real Estate and Food & Beverage
12.20.10 Greenberg Traurig Defeats Plaintiff on all Claims in Jury Trial for Tropicana
11.12.10 Tropicana Prevails in Federal Court Today in Los Angeles; Jury Rejects All of POM's Claims
09.30.10 Greenberg Traurig Prevails in Jury Trial for Welch Foods, Inc.

Articles, Publications, & Lectures

•Featured, Checking In: Rick L. Shackelford, Greenberg Traurig, LLP, Practical Law The Journal, February/March 2014
•Speaker, You're Facing a Consumer Fraud Class Action, Now What?: Leveraging Strategic Approaches to Weather the Storm and Increase Your Chances of a Successful Outcome from the Beginning, 3rd Advanced Summit on Defending Food & Beverage Consumer Fraud Litigation, San Francisco, CA, January 28, 2014
•Panelist, CLE program on No Jury Consumer Class Actions, Class Action Monitor and Strafford Publications, August 2007
•Quoted, Consumer Class Actions on the Rise, The National Law Journal, July 2007

Reported CasesSignificant Representations; Defended manufacturers of asbestos-containing products in several cases in California state courts, including trials in 2012 and 2013. Served as lead trial counsel in defending Tropicana Products Co., Inc., Welch Foods, Inc. and Ocean Spray Cranberries, Inc. in three separate jury trials involving claims of false advertising in violation of the Lanham Act. All three cases resulted in defense judgments. Represented PepsiCo, Inc., Smart Balance, Inc., Ocean Spray Cranberries, Inc. and Welch's Inc., as well as numerous other companies in consumer class actions alleging false advertising. Served as lead counsel for PepsiCo in several consumer class action cases based upon claims of benzene in soft drink products and in connection with allegedly deceptive marketing of cereal products. Represented Mattel in consumer claims of lead paint in toys and on California's Proposition 65. Counseled clients on potential consumer claims based upon the marketing of food products sweetened with sucralose and on California's Proposition 65. Served as counsel to General Motors in claims involving real property and environmental disputes pertaining to former manufacturing facilities. Represented Lehman Brothers in the defense of claims arising from the KPMG tax shelter scandal. Represented tobacco companies in numerous product liability cases, including both individual smoking cases and smoker class actions in California, Arizona, Nevada, and Minnesota.

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Office Information

Rick L. Shackelford

1840 Century Park East, Suite 1900
Los AngelesCA 90067-2121


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