Roberta F. Howell: Lawyer with Foley & Lardner LLP

Roberta F. Howell

Madison,  WI  U.S.A.

Peer Rating
BV® Distinguished

Client Rating

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Practice Areas

  • Automotive
  • Manufacturing
  • Antitrust
  • Distribution & Franchise
  • Retail & Consumer Services
  • Trade Secret Noncompete Litigation
University University of Wisconsin-Madison, B.A., with honors, 1984
Law SchoolUniversity of Wisconsin Law School, J.D., with high honors, 1989 Phi Beta Kappa, Order of the Coif, Member, Editorial Board and Note and Comment Editor, Wisconsin Law Review
Admitted1989, Wisconsin; U.S. Court of Appeals, Seventh Circuit

Roberta F. Howell is a partner and business lawyer with Foley & Lardner LLP. Ms. Howell's practice focuses on distribution-related matters, including litigation and counseling in connection with dealership terminations, antitrust and pricing matters, trade secret misappropriation and non-competition contracts, and automobile dealer/manufacturer relationships. She is co-chair of the Distribution & Franchise Practice. She is also a member of the Antitrust Practice and the Automotive Industry Team as well as the Trade Secret/Noncompete Specialty Practice.

Ms. Howell's experience also includes general business litigation, closely-held corporation/limited liability company shareholder disputes, eminent domain actions, constitutional litigation and class action defense.

Thought Leadership

Ms. Howell is a regular speaker at and currently chairs the firm's annual Law of Product Distribution and Franchise Seminar and was also a co-presenter of the 2013 Judicial Update at the International Franchise Association Annual Legal Symposium. Ms. Howell is a co-author of the CCH Product Distribution Law Guide, an editor of the Guide's second edition and has published several articles on the law of product distribution.


In recognition of her experience, Ms. Howell has been Peer Review Rated as BV® Distinguished™, a mark of excellence in Martindale-Hubbell's peer review rating system. In addition, she was honored by the Wisconsin Law Journal as one of the Women in the Law 2013. This distinguished listing recognizes women attorneys who achieved excellence in their respective fields, benefitted the legal profession through their community involvement, and influenced other women to pursue legal careers.

Admissions and Professional Memberships

Ms. Howell is admitted to practice in Wisconsin and before the U.S. Seventh Circuit Court of Appeals, and belongs to the Dane County, Western District of Wisconsin, State of Wisconsin, and American Bar Associations.


Ms. Howell earned her B.A. in 1984, with honors, from the University of Wisconsin - Madison, and graduated, with high honors, in 1989 from the University of Wisconsin Law School. While studying law, she was elected to the scholastic honorary societies, Phi Beta Kappa and the Order of the Coif, and served on the Wisconsin Law Review as a member of the editorial board and as note and comment editor.

Affiliations and Community Engagement

Ms. Howell is the immediate past-president of the Juvenile Diabetes Research Foundation, Western Wisconsin Chapter, and currently serves as chair of the chapter's Ambassador's Circle. She is also a member of the board of directors of the Fund for Campus Servant Leadership. She was a commissioner of the Kegonsa Sanitary District of the Town of Dunn, Wis., for 14 years, serving as president and secretary of the commission. Ms. Howell has been active in several community organizations, including as a member of the board of directors of the Stoughton Youth Hockey Association and in various capacities with the Wisconsin Lutheran Chapel and the Student Center on the UW-Madison campus.


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California About to Make Franchise Terminations Harder
Michael A. Bowen,Roberta F. Howell, September 1, 2014
A bill on the verge of becoming law in California will sharply narrow the grounds for termination of franchises in that state, and may require re-examination of the terms of franchise agreements. Existing California law bars termination of franchises prior to expiration of their terms “except...

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Office Information

Roberta F. Howell

150 East Gilman Street
MadisonWI 53703-1482


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