Sarah Pearce

Phone+44 (0) 20 7556 4503

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Experience & Credentials

Practice Areas

  • Digital Media and E-Commerce
  • Technology, Media & Telecommunications
  • Intellectual Property
  • Privacy & Data Protection
  • Licensing, Collaborations, Joint Ventures & Strategic Alliances
EducationCollege of Law, Guildford (LPC); King's College London (LL.B.); Université Paris I, Panthéon Sorbonne, Maîtrise
AdmittedParis; England and Wales


British Chamber of Commerce
French Chamber of Commerce
Society for Computers and Law
Computer Law Group
Le Web
Women in Telecommunications
Women's Forum for the Economy and Society


Sarah is a partner in our London office. Her practice covers a broad range of non-contentious commercial matters / issues, with a focus on the Technology, Media and Telecommunications sector.

Sarah advises a range of clients, including both suppliers and customers and spanning a number of different industries, including retailers and their relationships with payment processors, the payment services industry itself and distributors and third party suppliers on:

•complex IT transactions and IT procurement and is a specialist on international outsourcing projects, SaaS and cloud-related projects, acting for clients in both the common and civil law jurisdictions;
•a variety of new media, advertising and e-commerce issues;
•data protection and privacy issues;
•general commercial matters, including distribution, licensing and franchise arrangements, supply of goods and/or services.

Sarah is a regular contributor to cross-border knowledge databases, writing articles and giving external presentations on the subject, both in the UK and on the continent.

Sarah is dual qualified in England & Wales and France, and fluent in French. Before joining Edwards Wildman, Sarah was counsel in the International Commercial Group in Bird & Bird's Paris office, where she had been since early 2010.

Notable experience:
•Sarah manages a number of outsourcing projects, usually with a global outlook and assists her clients from bidder selection (often during a competitive tender for the procurement of the required services) to contract negotiation and beyond, providing project management advice throughout implementation.
•Sarah advises one of the world's largest online retailers with regard to various commercial contracts, particularly in the context of consumer retail, including in respect of the legal aspects of its social media strategy and the procurement of a new technological platform for online retail sales and data protection/privacy issues;
•Sarah provides advice to a large corporation of luxury brands (fashion, jewellery and watchmakers) with a particular focus on brand protection and generally on its digital/IT contracts and data protection/privacy issues;
•Sarah works closely with the Business Law Department, regularly providing commercial legal advice (English and French law) in the context of a corporate transactions, principally those with a technological slant/focus;
•Sarah continues to advise a well-known California-based consumer technology and wearable products company with regard to various commercial law issues in Europe, particular regarding service procurement (including marketing and events), supply and distribution and data protection and privacy issues;
•Sarah has advised the holding company of a large transport and energy infrastructure group with its various sourcing/outsourcing issues, primarily those regarding the company's technology procurement and use of technology services;
•Sarah regularly provides advice to a world-renowned manufacturer of cameras and camera-related products with its commercial contracts and privacy issues, particularly in the context of its marketing and communications group activities;
•Sarah has assisted a large multimedia corporation with the launch of its SVOD service in Europe;
•Sarah advises a global leader in cloud-based, SaaS treasury, risk, cash and liquidity management and supply chain finance solutions for corporations including drafting the company's standard UK and French SaaS offerings and advising on the company's issues regarding data protection; and
•Sarah has advised a well-known international cosmetic company on the commercial aspects of its proposed acquisition of a high-profile brand, including in particular drafting and negotiating the TSA.
•Sarah advised a national womenswear retailer on a large outsourcing of its IT services and thereafter, assisting with the development and negotiation of the relevant commercial agreements governing the logistics services (movement, delivery of stock etc) and ensuring the smooth operation of the retailer's European core trading, supply chain and general retail operations systems;
•Sarah completed a year-long secondment to one of the world's largest internet companies and continues to advise the company and other similar multinational corporations on new media, advertising and data privacy issues as well as procurement matters.
•Sarah also works with companies in the aviation sector regarding their commercial sale and supply agreements and last year completed a secondment to one of the world's largest multinational corporations operating in the aviation and defence sector.

Before Edwards Wildman

Before joining the firm, Sarah was Counsel within the International Commercial Group of Bird & Bird LLP, spending time in both the London and Paris offices.

Besides Edwards Wildman

Sarah lives by the motto of “work hard, play hard” and uses her love of yoga and travel (usually seeking sunshine) in an attempt to reach the ultimate balance.

EU: Article 29 Working Party publishes guidance stating that the 'right to be forgotten' applies to .com domains Digilaw Blog
December 8, 2014
Writing for Law360, Edwards Wildman Trio Addresses 'Hacking Back'
October 31, 2014
Article 29 Working Party gives insight into its approach to the 'right to be forgotten' Digilaw Blog
October 13, 2014
Writing for Intellectual Property Magazine, Sarah Pearce and Jane Elphick Analyze Hacking Back
September 16, 2014
EU: European Commission commits to finalising negotiations on the EU Data Protection Regulation in 2015 Digilaw Blog
September 15, 2014
UK: Information Commissioner's Office releases guidance on data protection for the media Digilaw Blog
September 11, 2014
UK: ICO Releases Big Data Report Digilaw Blog
September 2, 2014
EU: Article 29 Working Party Meets Major Search Engines Digilaw Blog
August 11, 2014
EU: How New Data Protection Regulation Could Impact the Cloud Digilaw Blog
July 28, 2014
EU: New Data Protection Regulation Back on Track Digilaw Blog
July 21, 2014

Edwards Wildman's Sarah Pearce Analyzes How a Friskier FTC Makes US-EU Data Transfers Perilous in Law360
June 11, 2014
Edwards Wildman's Sarah Pearce Comments on Google Facing Consumer Data Erasure Blitz After EU Ruling in Law360
May 20, 2014
Edwards Wildman's Sarah Pearce Analyzes Regulation Roadblocks to EU Big-Data Blitz in Law360
November 15, 2013
Edwards Wildman Adds to its London Team, Reports World Intellectual Property Review
October 1, 2013
Technology and Communications Partner Joins Edwards Wildman's IP Team in London
September 30, 2013


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Article 29 Working Party Gives Insight into its Approach to the ‘Right to be Forgotten’
Annie Clarke,Sarah Pearce, October 16, 2014
The Article 29 Data Protection Working Party (‘the Working Party’), an independent advisory body on data protection and privacy set up under Directive 95/46/EC, last month released its approach to the effects of the Court of Justice of the European Union (‘CJEU’)...

EU: New Data Protection Regulation Back on Track
Jane Elphick,Sarah Pearce, July 29, 2014
Recently, there has been increased concern over the ever slipping timetable of the Draft Data Protection Regulation, see here and here for our previous commentary on the issue.

EU Consumer Contracts Regulations - Are You Ready?
Jane Elphick,Sarah Pearce, June 19, 2014
On 13 June 2014, The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 came into force, implementing the EU Consumer Rights Directive (the “CRD”) in the UK. The Regulations will apply to consumer contracts made on or after 13 June 2014. Please note...

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Sarah Pearce

69 Old Broad Street

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