Sheila A. Millar: Lawyer with Keller and Heckman LLP

Sheila A. Millar

Washington,  DC  U.S.A.

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AV® Preeminent

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Practice Areas

  • Advertising and Promotion
  • Antitrust
  • Business Counseling and Transactional
  • Environmental
  • Government Relations
  • Health and Safety Compliance Audit
  • Trade and Professional Associations
  • Intellectual Property
  • International Regulatory Affairs
  • International Trade
  • Privacy, Data Security and Digital Media
  • Product Safety
  • Product Stewardship, Green Chemistry, and Sustainability
University Bryn Mawr College, B.A., cum laude, 1975
Law SchoolAmerican University, Washington College of Law, J.D., 1980
Admitted1980, District of Columbia; U.S. Supreme Court

National Roster of Neutrals for the Commercial Panel of the American Arbitration Association
Children's Advertising Review Unit (CARU) Advisory Board


Sheila Millar joined Keller and Heckman in 1980. Ms. Millar counsels corporate and association clients on advertising, privacy, product safety, and other public policy and regulatory compliance issues.

Ms. Millar counsels clients on advertising issues, working on policy questions, as well as claims and advertising challenges. She helps clients develop privacy policies, data security and access procedures, manage trans-border data flows and create training programs. She also works with clients to navigate the array of federal and state requirements related to contests and sweepstakes. Ms. Millar has special expertise in all issues related to the sale, advertising and marketing of children's products, and has appeared at Federal Trade Commission (FTC) workshops on advertising literacy and children's privacy.

Ms. Millar counsels clients on risk management and product safety strategies, as well as on compliance with Consumer Product Safety Commission (CPSC) requirements, including new requirements under the Consumer Product Safety Improvements Act (CPSIA), green chemistry and other product safety laws. Ms. Millar's environmental regulatory expertise includes ozone depletion, global warming, clean air matters, energy use and green claims.

Ms. Millar chairs the International Chamber of Commerce (ICC) Marketing and Advertising Commission Working Group on Sustainability and has represented the ICC at international intergovernmental meetings on environmental marketing. She is a frequent speaker at conferences on product safety, advertising law and environmental regulation, and has authored many articles. Ms. Millar is AV PreeminentTM Rated by Martindale-Hubbell and for the fifth consecutive year was selected by her peers for inclusion in The Best Lawyers in America 2015 practicing Advertising Law. She has also received the distinguished honor of Advertising Law Lawyer of the Year 2014-2015 in Washington, DC by Best Lawyers.

Aug 20, 2014 Keller and Heckman LLP Attorneys Named to The Best Lawyers in America 2015
Feb 25, 2014 Sheila Millar to Speak at ICPHSO's 2014 Annual Meeting and Training Symposium
Jan 27, 2014 Sheila Millar and Nathan Cardon Author Article in Compliance and Risks Newsletter
Dec 09, 2013 Sheila Millar Interviewed by Corporate Crime Reporter
Oct 02, 2013 Sheila Millar to Speak at the CARU Annual Conference
Sep 23, 2013 Sheila Millar to Speak at the PLI Conference: Advertising Law Institute 2013
Aug 15, 2013 Keller and Heckman LLP has Four Attorneys Named to The Best Lawyers in America 2014

Feb 25, 2014 Sheila Millar to Speak at ICPHSOs 2014 Annual Meeting and Training Symposium
Jun 11, 2013 Registration is Closed - A Webinar on HR Privacy and Data Security: Hot Topics
Oct 24, 2011 Register Today! - Chemical Control Law Seminar - October 24-26, 2011
Jul 28, 2011 Register Today! The Privacy Playbook: A Practical Guide for Businesses
Oct 14, 2009 EUCI Presents A Web Conference On: FTC Set to Enforce Red Flags Rule Are You Ready?
Jul 24, 2009 Advertising Law in the United States and Europe: The Challenges Ahead
Mar 12, 2009 FTC Advertising Literacy Workshop

Nov 19, 2014 TRUSTe Settles Allegations of Deceptive Privacy Seal Compliance Representations
Nov 04, 2014 FTC Warns Plastic Bag Companies about Oxodegradable Claims
Sep 19, 2014 What's Safer? Will DfE's Proposed Label Changes Send Misleading Messages?
Sep 17, 2014 California's DTSC Releases Draft Priority Product Work Plan Under State's Green Chemistry Law
Sep 11, 2014 COPPA +1: Issues and Impacts for Children's Privacy
Aug 25, 2014 FTC Closes Chapter on Your Baby Can Read
Aug 13, 2014 Don't Take Chances: Emerging Trends in Promotion Marketing Law that Every Sponsor Should Know


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TRUSTe Settles Allegations of Deceptive Privacy Seal Compliance Representations
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar, December 10, 2014
TRUSTe, Inc. has settled with the Federal Trade Commission (FTC) allegations that it misrepresented its recertification procedures for reviewing company privacy practices and allowed its customers to misrepresent TRUSTe as a non-profit.

FTC Warns Plastic Bag Companies about Oxodegradable Claims
Nathan S. Cardon,Sheila A. Millar,Jean-Cyril Walker, November 14, 2014
Continuing its focus on environmental claims, the Federal Trade Commission (FTC) has written to 15 producers of plastic bags warning that “oxodegradable” and “oxo-biodegradable” claims may be deceptive and asking for confirmation that the claims will be withdrawn or that...

California's DTSC Releases Draft Priority Product Work Plan Under State's Green Chemistry Law
Nathan S. Cardon,Diana G. Graham,Sheila A. Millar,Jean-Cyril Walker, September 24, 2014
The California Department of Toxic Substances Control (DTSC) has released a draft Priority Product Work Plan as part of its Green Chemistry law, identifying six product categories from which priority products will be selected over the next three years for priority product rulemaking. The Work Plan...

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Office Information

Sheila A. Millar

Suite 500 West, 1001 G Street, N.W.
WashingtonDC 20001


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