Sheila A. Millar: Lawyer with Keller and Heckman LLP

Sheila A. Millar

Washington,  DC  U.S.A.

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AV® Preeminent

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Practice Areas

  • Advertising and Promotion
  • Antitrust
  • Business Counseling and Transactional
  • Environmental
  • Government Relations
  • Health and Safety Compliance Audit
  • Trade and Professional Associations
  • Intellectual Property
  • International Regulatory Affairs
  • International Trade
  • Privacy, Data Security and Digital Media
  • Product Safety
  • Product Stewardship, Green Chemistry, and Sustainability
University Bryn Mawr College, B.A., cum laude, 1975
Law SchoolAmerican University, Washington College of Law, J.D., 1980
Admitted1980, District of Columbia; U.S. Supreme Court

National Roster of Neutrals for the Commercial Panel of the American Arbitration Association
Children's Advertising Review Unit (CARU) Advisory Board


Sheila Millar joined Keller and Heckman in 1980. Ms. Millar counsels corporate and association clients on advertising, privacy, product safety, and other public policy and regulatory compliance issues.

Ms. Millar counsels clients on advertising issues, working on policy questions, as well as claims and advertising challenges. She helps clients develop privacy policies, data security and access procedures, manage trans-border data flows and create training programs. She also works with clients to navigate the array of federal and state requirements related to contests and sweepstakes. Ms. Millar has special expertise in all issues related to the sale, advertising and marketing of children's products, and has appeared at Federal Trade Commission (FTC) workshops on advertising literacy and children's privacy.

Ms. Millar counsels clients on risk management and product safety strategies, as well as on compliance with Consumer Product Safety Commission (CPSC) requirements, including new requirements under the Consumer Product Safety Improvements Act (CPSIA), green chemistry and other product safety laws. Ms. Millar's environmental regulatory expertise includes ozone depletion, global warming, clean air matters, energy use and green claims.

Ms. Millar chairs the International Chamber of Commerce (ICC) Marketing and Advertising Commission Working Group on Sustainability and has represented the ICC at international intergovernmental meetings on environmental marketing. She is a frequent speaker at conferences on product safety, advertising law and environmental regulation, and has authored many articles. Ms. Millar is AV PreeminentTM Rated by Martindale-Hubbell and for the fifth consecutive year was selected by her peers for inclusion in The Best Lawyers in America 2015 practicing Advertising Law. She has also received the distinguished honor of Advertising Law Lawyer of the Year 2014-2015 in Washington, DC by Best Lawyers .

Ms. Millar is also the Editor of the Consumer Protection Connection blog.

Aug 20, 2014 Keller and Heckman LLP Attorneys Named to The Best Lawyers in America 2015
Feb 25, 2014 Sheila Millar to Speak at ICPHSO's 2014 Annual Meeting and Training Symposium
Jan 27, 2014 Sheila Millar and Nathan Cardon Author Article in Compliance and Risks Newsletter
Dec 09, 2013 Sheila Millar Interviewed by Corporate Crime Reporter
Oct 02, 2013 Sheila Millar to Speak at the CARU Annual Conference
Sep 23, 2013 Sheila Millar to Speak at the PLI Conference: Advertising Law Institute 2013
Aug 15, 2013 Keller and Heckman LLP has Four Attorneys Named to The Best Lawyers in America 2014

Feb 25, 2014 Sheila Millar to Speak at ICPHSOs 2014 Annual Meeting and Training Symposium
Jun 11, 2013 Registration is Closed - A Webinar on HR Privacy and Data Security: Hot Topics
Oct 24, 2011 Register Today! - Chemical Control Law Seminar - October 24-26, 2011
Jul 28, 2011 Register Today! The Privacy Playbook: A Practical Guide for Businesses
Oct 14, 2009 EUCI Presents A Web Conference On: FTC Set to Enforce Red Flags Rule Are You Ready?
Jul 24, 2009 Advertising Law in the United States and Europe: The Challenges Ahead
Mar 12, 2009 FTC Advertising Literacy Workshop

Mar 26, 2015 Vermont Proposes SKU-Level Reporting in GreenChem Rulemaking
Feb 27, 2015 Green Chemistry - The State of the States
Feb 02, 2015 POM-eled: POM Wonderful, The FTC and Competitor Challenges (Hint - It's All About Consumer Deception)
Jan 15, 2015 EPA Eliminates Article Exemption for Benzidine-Based Chemical Substances in Significant New Use Rule
Nov 19, 2014 TRUSTe Settles Allegations of Deceptive Privacy Seal Compliance Representations
Nov 04, 2014 FTC Warns Plastic Bag Companies about Oxodegradable Claims
Sep 19, 2014 What's Safer? Will DfE's Proposed Label Changes Send Misleading Messages?


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POM-eled: POM Wonderful, The FTC and Competitor Challenges (Hint - It's All About Consumer Deception)
Sheila A. Millar,Christopher G. Van Gundy, April 2, 2015
The name of POM Wonderful, LLC (“POM”) will now forever be linked to some important advertising rulings that are not only of central significance to the food industry, but have broader advertising significance as well. We are reminded of those actions today because POM’s...

Green Chemistry - The State of the States
Nathan S. Cardon,Sheila A. Millar, March 13, 2015
From one corner of the country to the other - literally, from California to Maine - industry is facing a growing number of green chemistry initiatives, each giving states varying degrees of authority to regulate “chemicals of concern” in certain consumer products. Some laws apply only...

EPA Eliminates Article Exemption for Benzidine-Based Chemical Substances in Significant New Use Rule
John B. Dubeck,Kelly V. Friend,Sheila A. Millar, February 6, 2015
Under section 5(a)(1)(B) of the Toxic Substances Control Act (TSCA) (15 U.S.C. § 2601 et seq.), the U.S. Environmental Protection Agency (EPA) has the authority to require any person who intends to manufacture, import, or process any chemical substance for a “significant new use”...

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Office Information

Sheila A. Millar

Suite 500 West, 1001 G Street, N.W.
WashingtonDC 20001


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