- Advertising and Promotion
- Business Counseling and Transactional
- Government Relations
- Health and Safety Compliance Audit
- Trade and Professional Associations
- Intellectual Property
- International Regulatory Affairs
- International Trade
- Privacy, Data Security and Digital Media
- Product Safety
- Product Stewardship, Green Chemistry, and Sustainability
|University ||Bryn Mawr College, B.A., cum laude, 1975|
|Law School||American University, Washington College of Law, J.D., 1980|
|Admitted||1980, District of Columbia; U.S. Supreme Court|
Sheila Millar joined Keller and Heckman in 1980. Ms. Millar counsels corporate and association clients on advertising, privacy, product safety, and other public policy and regulatory compliance issues.
Ms. Millar counsels clients on advertising issues, working on policy questions, as well as claims and advertising challenges. She helps clients develop privacy policies, data security and access procedures, manage trans-border data flows and create training programs. She also works with clients to navigate the array of federal and state requirements related to contests and sweepstakes. Ms. Millar has special expertise in all issues related to the sale, advertising and marketing of children's products, and has appeared at Federal Trade Commission (FTC) workshops on advertising literacy and children's privacy.
Ms. Millar counsels clients on risk management and product safety strategies, as well as on compliance with Consumer Product Safety Commission (CPSC) requirements, including new requirements under the Consumer Product Safety Improvements Act (CPSIA), green chemistry and other product safety laws. Ms. Millar's environmental regulatory expertise includes ozone depletion, global warming, clean air matters, energy use and green claims.
Ms. Millar chairs the International Chamber of Commerce (ICC) Marketing and Advertising Commission Working Group on Sustainability and has represented the ICC at international intergovernmental meetings on environmental marketing. She is a frequent speaker at conferences on product safety, advertising law and environmental regulation, and has authored many articles. Ms. Millar is AV® Preeminent™ Rated by Martindale-Hubbell.
National Roster of Neutrals for the Commercial Panel of the American Arbitration Association
Children's Advertising Review Unit (CARU) Advisory Board
Documents by this lawyer on Martindale.com
FTC Dings Company for Peddling Made-in-USA Seals
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar,Jean-Cyril Walker, July 25, 2014
What’s in a name? If you’re a company and your name is “Made in the USA,” your marketing had better smell at least as sweet as the Federal Trade Commission’s (FTC) Made in USA Standard, or so Made in the USA Brand, LLC (MITUB or the Company) discovered. The FTC...
FTC Finalizes Settlements of Alleged Safe Harbor Violations Against 14 Companies
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar, July 9, 2014
The Federal Trade Commission (FTC) approved final orders on Wednesday, June 25, in settlements with 14 U.S. companies over the FTC’s allegations that the companies misrepresented their current participation in the U.S. Department of Commerce’s (DOC) U.S.-EU Safe Harbor Framework....
FTC Cuts Down Plastic Lumber Recycled Content Claims
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar,Jean-Cyril Walker, June 26, 2014
For the second time in five months, the Federal Trade Commission (FTC) has announced a settlement of allegedly deceptive recycled content claims for plastic lumber.
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