Sheila A. Millar: Lawyer with Keller and Heckman LLP

Sheila A. Millar

Washington,  DC  U.S.A.

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AV® Preeminent

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Practice Areas

  • Advertising and Promotion
  • Antitrust
  • Business Counseling and Transactional
  • California's Proposition 65
  • Environmental
  • Government Relations
  • Health and Safety Compliance Audit
  • Intellectual Property
  • International Regulatory Affairs
  • International Trade
  • Privacy
  • Data Security and Digital Media
  • Product Safety
  • Product Stewardship
  • Green Chemistry and Sustainability
  • Trade and Professional Associations
University Bryn Mawr College, B.A., cum laude, 1975
Law SchoolAmerican University, Washington College of Law, J.D., 1980
Admitted1980, District of Columbia; U.S. Supreme Court


•National Roster of Neutrals for the Commercial Panel of the American Arbitration Association
Children's Advertising Review Unit (CARU) Advisory Board


Sheila A. Millar counsels corporate and association clients on advertising, privacy, product safety, and other public policy and regulatory compliance issues.

Ms. Millar advises clients on an array of advertising and marketing issues. She represents clients in legislative, rulemaking and self-regulatory actions, advises on claims, and assists in developing and evaluating substantiation for claims. She also has extensive experience in privacy, data security and cybersecurity matters. She helps clients develop website and app privacy policies, data security and access procedures, manage trans-border data flows, respond to data breaches and create training programs. She assists clients on digital media issues, helping them develop social media, blogging and user-generated content policies, and to understand advertising technology and online behavioral advertising issues. Ms. Millar also works with clients to navigate the array of federal and state requirements governing contests and sweepstakes, and advises on gift cards, coupons and rebates. She represents clients on advertising and privacy matters before the Federal Trade Commission (FTC), the Children's Advertising Review Unit (CARU), the National Advertising Division (NAD), as well as in connection with investigations by state regulatory bodies and Attorneys General.

Ms. Millar counsels consumer product and industrial manufacturers, distributors and retailers on risk management and product safety strategies. She represents them in legislative and regulatory policy matters, and advises on compliance with laws administered by the Consumer Product Safety Commission (CPSC), as well as green chemistry and other product safety laws. Ms. Millar's environmental regulatory expertise includes ozone depletion, global warming, clean air matters, energy use and green claims.

Ms. Millar is a vice chair of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chairs its Working Group on Sustainability. She is a frequent speaker at conferences on product safety, advertising law and environmental regulation, and has authored many articles. Ms. Millar has special expertise in all issues related to the sale, advertising and marketing of children's products, and has appeared at FTC workshops on advertising literacy and children's privacy. She was awarded an Outstanding Achievement Award by ASTM International's Committee F15 on Consumer Products for technical contributions to the development of a children's jewelry safety standard in April, 2015. Ms. Millar is AV Preeminent Rated by Martindale-Hubbell and for the fifth consecutive year was selected by her peers for inclusion in The Best Lawyers in America 2016 practicing Advertising Law. She also received the distinguished honor of Advertising Law Lawyer of the Year 2014-2015 in Washington, DC by Best Lawyers.

Ms. Millar is also the Editor of the Consumer Protection Connection blog.


•Dec 22, 2015 FTC Issues Enforcement Policy Statement and Guidance on Native Advertising
•Dec 17, 2015 Agreement Reached on Landmark EU Data Protection Reform
•Sep 29, 2015 In Turnaround, California Abandons Restrictive Made in USA Standard
•Sep 01, 2015 State Data Breach Notification Laws - Overview of Requirements for Responding to a Data Breach
•Jul 14, 2015 Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny
•Jun 01, 2015 State Data Breach Notification Laws - Overview of Requirements for Responding to a Data Breach
•Apr 28, 2015 California Federal Judge Rejects Apparel Company's Motion to Dismiss Made in America Suit Under California Law


•Nov 06, 2015 Webinar: The End of the U.S. - EU Safe Harbor and What's Next
•Feb 25, 2014 Sheila Millar to Speak at ICPHSOs 2014 Annual Meeting and Training Symposium


•Oct 21, 2015 Sheila Millar to Present at the American Conference Institute 4th Annual Summit on Digitial Advertising
•Oct 15, 2015 Sheila Millar to Present at the PLI Advertising Law Institute
•Sep 30, 2015 Sheila Millar Presents at CARU Conference
•Aug 20, 2015 Keller and Heckman LLP Attorneys Named to The Best Lawyers in America 2016
•Aug 20, 2014 Keller and Heckman LLP Attorneys Named to The Best Lawyers in America 2015
•Feb 25, 2014 Sheila Millar to Speak at ICPHSO's 2014 Annual Meeting and Training Symposium
•Jan 27, 2014 Sheila Millar and Nathan Cardon Author Article in Compliance and Risks Newsletter


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The Internet of Things: A World of Compliance Challenges
Nathan A. Cardon,Tracy P. Marshall,Sheila A. Millar, February 1, 2016
When it comes to the brave new world of the Internet of Things (IoT) and cyber-physical systems (CPS), regulatory and compliance challenges are likely to grow in importance. As the National Institute of Standards and Technology (NIST) has noted:

Agreement Reached on Landmark EU Data Protection Reform
Tracy P. Marshall,Sheila A. Millar, January 8, 2016
On December 15, 2015, the European Commission announced that an agreement has been reached with the European Parliament and the Council (the “trilogue” meetings) regarding the Commission’s sweeping 2012 EU Data Protection Reform proposal. The legislation was adopted by the...

FTC Issues Enforcement Policy Statement and Guidance on "Native Advertising"
Nathan A. Cardon,Tracy P. Marshall,Sheila A. Millar, January 7, 2016
“Native Advertising” has been on the radar screen for several years, with consumer groups, businesses and regulators alike considering what the rules of the game should be to avoid deception as the nature of publishing and advertising continue to evolve at a dizzying pace. Those rules...

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Office Information

Sheila A. Millar

Suite 500 West, 1001 G Street, N.W.
WashingtonDC 20001


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