Sheila A. Millar: Lawyer with Keller and Heckman LLP

Sheila A. Millar

Washington,  DC  U.S.A.

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AV® Preeminent

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Practice Areas

  • Advertising and Promotion
  • Antitrust
  • Business Counseling and Transactional
  • Environmental
  • Government Relations
  • Health and Safety Compliance Audit
  • Trade and Professional Associations
  • Intellectual Property
  • International Regulatory Affairs
  • International Trade
  • Privacy, Data Security and Digital Media
  • Product Safety
  • Product Stewardship, Green Chemistry, and Sustainability
University Bryn Mawr College, B.A., cum laude, 1975
Law SchoolAmerican University, Washington College of Law, J.D., 1980
Admitted1980, District of Columbia; U.S. Supreme Court

National Roster of Neutrals for the Commercial Panel of the American Arbitration Association
Children's Advertising Review Unit (CARU) Advisory Board


Sheila A. Millar counsels corporate and association clients on advertising, privacy, product safety, and other public policy and regulatory compliance issues.

Ms. Millar advises clients on an array of advertising and marketing issues. She represents clients in legislative, rulemaking and self-regulatory actions, advises on claims, and assists in developing and evaluating substantiation for claims. She also has extensive experience in privacy, data security and cybersecurity matters. She helps clients develop website and app privacy policies, data security and access procedures, manage trans-border data flows, respond to data breaches and create training programs. She assists clients on digital media issues, helping them develop social media, blogging and user-generated content policies, and to understand advertising technology and online behavioral advertising issues. Ms. Millar also works with clients to navigate the array of federal and state requirements governing contests and sweepstakes, and advises on gift cards, coupons and rebates. She represents clients on advertising and privacy matters before the Federal Trade Commission (FTC), the Children's Advertising Review Unit (CARU), the National Advertising Division (NAD), as well as in connection with investigations by state regulatory bodies and Attorneys General.

Ms. Millar counsels consumer product and industrial manufacturers, distributors and retailers on risk management and product safety strategies. She represents them in legislative and regulatory policy matters, and advises on compliance with laws administered by the Consumer Product Safety Commission (CPSC), as well as green chemistry and other product safety laws. Ms. Millar's environmental regulatory expertise includes ozone depletion, global warming, clean air matters, energy use and green claims.

Ms. Millar is a vice chair of the International Chamber of Commerce (ICC) Marketing and Advertising Commission, and chairs its Working Group on Sustainability. She is a frequent speaker at conferences on product safety, advertising law and environmental regulation, and has authored many articles. Ms. Millar has special expertise in all issues related to the sale, advertising and marketing of children's products, and has appeared at FTC workshops on advertising literacy and children's privacy. She was awarded an Outstanding Achievement Award by ASTM International's Committee F15 on Consumer Products for technical contributions to the development of a children's jewelry safety standard in April, 2015. Ms. Millar is AV Preeminent Rated by Martindale-Hubbell and for the fifth consecutive year was selected by her peers for inclusion in The Best Lawyers in America 2015 practicing Advertising Law. She has also received the distinguished honor of Advertising Law Lawyer of the Year 2014-2015 in Washington, DC by Best Lawyers .

Ms. Millar is also the Editor of the Consumer Protection Connection blog.

Jul 14, 2015 Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny
Apr 28, 2015 California Federal Judge Rejects Apparel Company's Motion to Dismiss Made in America Suit Under California Law
Apr 24, 2015 U.S. House Passes Cyberthreat Information Sharing Bills
Mar 26, 2015 Vermont Proposes SKU-Level Reporting in GreenChem Rulemaking
Feb 27, 2015 Green Chemistry - The State of the States
Feb 02, 2015 POM-eled: POM Wonderful, The FTC and Competitor Challenges (Hint - It's All About Consumer Deception)
Jan 15, 2015 EPA Eliminates Article Exemption for Benzidine-Based Chemical Substances in Significant New Use Rule

Aug 20, 2014 Keller and Heckman LLP Attorneys Named to The Best Lawyers in America 2015
Feb 25, 2014 Sheila Millar to Speak at ICPHSO's 2014 Annual Meeting and Training Symposium
Jan 27, 2014 Sheila Millar and Nathan Cardon Author Article in Compliance and Risks Newsletter
Dec 09, 2013 Sheila Millar Interviewed by Corporate Crime Reporter
Oct 02, 2013 Sheila Millar to Speak at the CARU Annual Conference
Sep 23, 2013 Sheila Millar to Speak at the PLI Conference: Advertising Law Institute 2013
Aug 15, 2013 Keller and Heckman LLP has Four Attorneys Named to The Best Lawyers in America 2014

Feb 25, 2014 Sheila Millar to Speak at ICPHSOs 2014 Annual Meeting and Training Symposium
Jun 11, 2013 Registration is Closed - A Webinar on HR Privacy and Data Security: Hot Topics
Oct 24, 2011 Register Today! - Chemical Control Law Seminar - October 24-26, 2011
Jul 28, 2011 Register Today! The Privacy Playbook: A Practical Guide for Businesses
Oct 14, 2009 EUCI Presents A Web Conference On: FTC Set to Enforce Red Flags Rule Are You Ready?
Jul 24, 2009 Advertising Law in the United States and Europe: The Challenges Ahead
Mar 12, 2009 FTC Advertising Literacy Workshop


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Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny
Nathan A. Cardon,Tracy P. Marshall,Sheila A. Millar, July 16, 2015
It is a common refrain in advertising that you have to go where the eyeballs are. These days, many advertisers have concluded that the eyeballs are in and on social media- whether on desktop computers, tablets, or mobile devices like smartphones and smart watches so thats where many are spending an...

California Federal Judge Rejects Apparel Company's Motion to Dismiss "Made in America" Suit Under California Law
Nathan S. Cardon,Sheila A. Millar,Jean-Cyril Walker, May 13, 2015
A California federal court this month ruled against defendants’ attempt to rely on a federal law requiring U.S.-origin claims on textile fabric products to displace a state statute with more stringent requirements. The ruling allows a class action suit to proceed, lowering the hopes of...

U.S. House Passes Cyberthreat Information Sharing Bills
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar, May 13, 2015
On Wednesday, April 22, 2015, the U.S. House of Representatives passed two bills that would promote cyberthreat information sharing. These steps, coupled with recent action on a federal data breach notification measure, show real progress on important aspects of privacy and data security. While...

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Office Information

Sheila A. Millar

Suite 500 West, 1001 G Street, N.W.
WashingtonDC 20001


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