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Adobe PDFNot What I Signed Up For: California’s New Autograph Law
Robert A. Darwell, Daniel R. Fong; Sheppard, Mullin, Richter & Hampton LLP;
Legal Alert/Article
February 20, 2017, previously published by Law360 on January 19, 2017
Memorabilia dealers operating in California now have a new certificate-of-authenticity requirement. AB 1570, which went into effect Jan. 1, requires a detailed certificate of authenticity for all autographed items sold by dealers for over $5.


HTMLDigital Marketing: Native Advertising and Online Influencers in the Hospitality Industry
Theodore C. Max; Sheppard, Mullin, Richter & Hampton LLP;
Legal Alert/Article
January 24, 2017, previously published on January 2017
The travel tourism and hospitality industry have embraced influencer marketing to enhance and pinpoint access to target audiences. Online influencers and native advertising not only helps companies reach their own customers but also helps them to reach other influencers and a broader audience of...