An Advocate for Consumers
A partner in our San Francisco office, Stephen represented home owners in litigation against the leading title insurance companies in California. Settlements in the cases brought a total of $50 million for consumers, and resulted in industry-wide changes in the providing of escrow services. Stephen litigated against multiple banks and credit card companies, helping to stop these companies from charging improper late and overlimit fees and promoting and selling worthless add-on products.
In the firm's multi-state tobacco litigation, Stephen investigated a half-century of efforts by the tobacco industry to promote smoking by teenagers. He deposed senior tobacco marketing executives and succeeded in obtaining the production of documents from R.J. Reynolds Tobacco Co. (RJR) on current marketing programs. The documents produced by RJR included its infamous Project SCUM campaign.
Upon the successful conclusion of the historic litigation, Stephen drafted a lengthy letter to California Attorney General Bill Lockyer calling for him to bring an enforcement action against RJR for advertising in magazines with a high teen readership. The Attorney General filed a lawsuit against RJR in 2001. Three years later, a settlement was reached requiring RJR to pay a $17 million fine and cease its advertising in magazines with a teen audience of 15% or more of its readers.
Today, Stephen oversees Lieff Cabraser's marketing efforts and actively participates in the investigation and review of new cases in the firm's consumer, environmental, and personal injury practice areas. He has served as a Governor on the Board of Governors of the Consumer Attorneys of California since 2007.
“Internet Marketing, Social Media and Rules of Professional Responsibility,” CAOC Conference, November 2014
“Ethical Issues with Law Firm Marketing and Advertising,” CAOC Conference, November 2013
“Internet Marketing for Plaintiffs' Firms,” CAOC Conference, May 2004
“Enhancing the Role of Law Firm Marketing Departments,” LexisNexis Law Firm markets' Roundtable, November 2003
Contributing Author, California Class Actions Practice and Procedures (Elizabeth J. Cabraser, Editor-in-Chief), 2003
Co-Author, “Decisions Interpreting California's Rules of Class Action Procedure,” Survey of State Class Action Law, 2001
“The Newest Member of the Nuclear Club: Pakistan's Drive for a Nuclear Weapon's Capability,” 12 Hastings Int'l & Comp. L. Rev. 679, 1989
Honors and Awards
AV Preeminent Peer Review Rated, Martindale-Hubbell
Award of Excellence in Marketing and Communications, Legal Marketing Association Bay Area Chapter, 2011
Past Employment Positions
U.S. Magistrate-Judge Joan S. Brennan, Law Clerk, 1989 - 1990
Alameda County Public Defender's Office, 1990 - 1991
Marin County Public Defender's Office, 1991 - 1992
U.S. Court of Appeals, Ninth Circuit, Motions Attorney, 1992 - 1994, 1996 - 1997
In the News
October 11, 2011
Stephen Cassidy and Sarah London Elected to Consumer Attorneys Board