Susan L. Heller: Lawyer with Greenberg Traurig, LLP

Susan L. Heller

Chair, Global Trademarks and Brand Management Group
Los Angeles,  CA  U.S.A.

Peer Rating
AV® Preeminent

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Experience & Credentials Ratings & Reviews

Practice Areas

  • Intellectual Property & Technology
  • Corporate & Securities
  • Intellectual Property Litigation
Contact InfoTelephone: 310.586.6568
Fax: 310.586.0586
University Cornell University, B.A., 1979
Law SchoolThe George Washington University Law School, J.D., 1982
Admitted1982, District of Columbia; 1987, Illinois; 1992, California

Professional & Community Involvement
•Board of Directors, Century City Chamber of Commerce
•Member and Past Chair, American Bar Association, U.S. Patent and Trademark Office Subcommittee on Rules
•Member, President's Council of Cornell Women
•Steering Committee, Inaugural San Francisco Mayor's Summit for Women
•Steering Committee, San Francisco Symphony 1999 Black and White Ball
•Host Committee Member, National Women's Law Center (NWLC), 2012
•INTA US Legislation Committee, 2010-2012 and 2012-2014
•Member, International Trademark Association, U.S. Legislation Committee, 2010-2012
•Intellectual Property Editorial Advisory Board, Law360, 2010
•Executive Committee, USC Law School Intellectual Property Institute, 2007 and 2008
•Planning Committee, USC Law School Intellectual Property Institute, 2004-2006, 2009-2011
•Member, Century City Bar Association
•Past Pro Bono Legal Advisor, Breast Cancer Fund
•Past Pro Bono Legal Advisor, American Sports Institute

BornJanuary 26, 1957

Chair of the firm's Global Trademarks and Brand Management Group, Susan L. Heller is consistently recognized as having one of the preeminent trademark practices in the country. Highly visible Fortune 500 companies, world champion athletes, and A-list entertainment personalities turn to Susan for bet-the brand, high stakes trademark cases. As lead counsel, she leverages, monetizes and protects world famous brands and global trademark portfolios.

Susan has received prestigious honors and awards from highly regarded organizations and publications naming her a leading California, US and international trademark attorney. Most notably, Susan was one of 40 attorneys named to the Los Angeles Business Journal's list of Who's Who in L.A. Law: Angelenos to Know in Intellectual Property Law, 2012. She was selected by the Los Angeles and San Francisco Daily Journal as one of the Top 25 Intellectual Property Lawyers in California, from 2003-2012, Top 100 Women Lawyers in California for 2011 and one of the Top 100 Lawyers in California in 2010. Susan was also chosen by Law360 as one of the 10 Most Admired Intellectual Property Attorneys in the United States in 2010. She has been selected as one of the top trademark attorneys in the United States (Band 1) by World Trademark Review (WTR 1000) for 2011 and 2012. She was recognized by The Legal 500 in connection with trademark litigation and selected for inclusion in Euromoney's 2011 Guide to the World's Leading Trade Mark Law Practitioners as a pre-eminent figure in global trademark law and its 2010 and 2012 Guides to the World's Leading Women in Business Law, and Euromoney Media Group's Americas Women in Business Awards Best in Trademark.

Susan helps her clients monetize and optimize their critical IP assets through strategic positioning, management, and enforcement of their worldwide trademark, copyright and domain name portfolios and extensive collateral product licensing. Susan is known for partnering with her clients, working with their legal, marketing and business teams to ensure that marketing strategies and business sensitivities are integrated into her legal analysis and advice. She advises clients in the business and legal aspects of the naming and branding process and provides strategic guidance to her entertainment clients in connection with product integration. Susan conducts trademark due diligence in M&A transactions and works with corporate and tax attorneys on asset-based financing and restructuring IP assets for tax planning. In addition, she regularly represents clients in connection with ICANN domain name arbitration proceedings.

Susan has served as the outside Director on the Board of Directors of Intangible Holding Companies for Starbucks, The GAP, Banana Republic and Old Navy, highlighting corporate counsels' trust in her ability to assess and apply both legal and business principles and strategies to branding challenges. Her practice has spanned over 29 years across virtually every industry and in most jurisdictions throughout the world. She began her career as an Examining Attorney at the U.S. Patent & Trademark Office.

Areas of Concentration
•U.S. and international trademark litigation and TTAB practice (oppositions and cancellations)
•U.S. and international trademark and copyright clearance, procurement, enforcement and portfolio management
•Brand Protection and Expansion
•U.S. and international intellectual property transactions
•Intellectual property strategy
•UDRP proceedings
•Domain name acquisition, protection and disputes

Other Experience
•Board of Directors and Corporate Secretary, Starbucks U.S. Brands
•Board of Directors, Gap (Apparel) Inc.
•Board of Directors, Banana Republic (Apparel) Inc.
•Board of Directors, Old Navy (Apparel) Inc.
•Board of Directors, Sunny Hills Children's Garden

Associated News & Events
Press Releases
Four Greenberg Traurig Women Attorneys Included in IP Stars-Top 250 Women in IP Guide
Greenberg Traurig Ranked in 2014 Legal 500 United States Guide
Greenberg Traurig Ranked in 2014 Legal 500 United States Guide
Managing IP Magazine Recognizes 27 Attorneys in Greenberg Traurig's Global Intellectual Property & Technology Practice as 'IP Stars'
Greenberg Traurig's Ian C. Ballon and Susan L. Heller Selected as Top Intellectual Property Lawyers in California by the Daily Journal
6 Greenberg Traurig Attorneys Appointed to Editorial Advisory Boards
Greenberg Traurig Trademarks and Brand Management Practices Recognized by World Trademark Review
Four Greenberg Traurig Women Shareholders Included In Inaugural IP Stars-Top 250 Women in IP Guide
Greenberg Traurig Ranked in 2013 Legal 500 United States Guide; Recommended as 'Top Tier' Firm in Real Estate
24 Attorneys in Greenberg Traurig's Global Intellectual Property & Technology Practice Recognized as IP Stars by Managing IP Magazine

Ninth Circuit (Finally) Rejects Presumption of Irreparable Harm in Trademark Preliminary Injunction Context
LAST CHANCE: EU Domain Name Registration! Make sure you are first in line.

Reported CasesSignificant Representations; Represented Saul Zaentz Film Company (and New Line Cinema) in the worldwide protection and enforcement of the Lord of the Rings (trilogy) trademark portfolio. Filed more than 2000 trademark applications and negotiated and drafted numerous license agreements to cover the use of those marks throughout the world. Represent leading investment manager in worldwide brand protection and expansion programs since 1995. Represent numerous entertainment personalities in the branding and rebranding of their names and images.

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#2,238 in weekly profile views out of 32,364 lawyers in Los Angeles, California
#116,095 in weekly profile views out of 1,673,393 total lawyers Overall

Office Information

Susan L. Heller

1840 Century Park East, Suite 1900
Los AngelesCA 90067-2121


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