Theodore C. Max: Lawyer with Sheppard, Mullin, Richter & Hampton LLP

Theodore C. Max


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AV® Preeminent

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Practice Areas

  • Entertainment, Technology and Advertising
  • Intellectual Property
  • Fashion, Apparel and Beauty
  • Litigation
  • Emerging Growth/Venture Capital
University Hobart College, B.A., summa cum laude, with high honors, 1980 Rhodes Scholar Finalist, Student Trustee
Law SchoolNew York University School of Law, J.D., 1983 Editor-in-Chief, New York University Review of Law and Social Change, Won NYU Moot Court Competition, Mendes Herschmann Prize
Admitted1983, Massachusetts; 1985, New York


•Chair, Publications Committee, International Trademark Association

•Past Editor-in-Chief, The Trademark Reporter, 1999-2001

•Previous United States Original Articles Editor

•Previous International Original Articles Editor

•SubCommittee Chair, International Annual Review of Developments in Trademark Law and Practice, The Trademark Reporter

•Member, Copyright and Trademark Committee of the Entertainment and Sports Law Committee of the New York State Bar Association and the Federal Bar Council

•Member, Copyright and Trademark Committee of the Entertainment and Sports Law Committee, New York State Bar Association and the Federal Bar Council


Theodore C. Max is a member of the Entertainment, Technology and Advertising and Intellectual Property Practice Groups in the New York office, where he focuses on counseling clients on intellectual property issues and litigation. He is co-leader of the firm's Fashion and Apparel team. Mr. Max combines his skill and experience as a trial attorney with his knowledge of copyright, trademark and intellectual property law in servicing the firm's diverse clientele.

Mr. Max has counseled clients on and litigated numerous cases involving issues on the cutting edge of copyright and trademark law. He has assisted clients in identifying, protecting and preserving their intellectual property assets, including seeking registration of rights in the United States and internationally and taking action against infringements of copyrights, trademarks and trade dress. He also has experience developing and implementing anti-counterfeiting programs and pursuing civil and criminal enforcement remedies. Mr. Max has actively litigated intellectual property issues, as well as licensing and franchise disputes, and the rights of publicity and privacy. He successfully has represented clients in all types of civil litigation, including alternate dispute resolution proceedings and mediation, trials and appeals.


•Intellectual Property, Legal 500, 2013, 2014

•New York Super Lawyer, Intellectual Property Litigation, 2008-2013

•Named as one of the Legal Elite Litigation List, Avenue Magazine, 2011


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Trending Information: The Connection Between Data Brokers and the Fashion Industry
Lindsay Colvin,Theodore C. Max, July 29, 2014
Consumers frequently reveal personal information about themselves through a variety of daily online and offline activities. For fashion designers and retailers, this consumer information represents a valuable tool to identify, target, and expand customer advertising and messaging. This...

Fur Flies and West Hollywood (“WeHo”) Fur Ban Is Upheld By Federal Court
Jordan Grushkin,Theodore C. Max, July 16, 2014
West Hollywood, California’s controversial law banning the sale of fur within city limits survived a legal challenge by a luxury retailer last month. A federal court dismissed the action brought by Mayfair House Inc., a retailer that sells high-end clothing products, including products made...

International Safe Harbor Privacy Compliance: What You Need to Know
Calvin Berman,Theodore C. Max, July 16, 2014
Since early 2014, the Federal Trade Commission has charged at least fourteen U.S. businesses in varying industries, from fashion to telecommunications, for falsely claiming to participate in the US ¿ EU Safe Harbor privacy. Three of the companies were also charged with similar violations of...

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Office Information

Theodore C. Max

New YorkNY 10112


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