- Advertising and Promotion
- Business Counseling and Transactional
- Intellectual Property
- Privacy, Data Security and Digital Media
- Trade and Professional Associations
|University ||Washington and Lee University, B.A., 1997|
|Law School||American University, Washington College of Law, J.D., 2002|
|Admitted||2002, Maryland; 2003, District of Columbia|
Tracy Marshall joined Keller and Heckman in 2002. She assists clients with a range of business and regulatory matters.
In the business and transactional area, Ms. Marshall advises for-profit and non-profit clients on corporate organization, operations, and governance matters, and assists clients with structuring and negotiating a variety of transactions, including purchase and sale, marketing, outsourcing, and e-commerce agreements.
In the privacy, data security, and advertising areas, she helps clients comply with privacy, data security, and consumer protection laws, including laws governing telemarketing and commercial e-mail messages, contests and sweepstakes, endorsements and testimonials, marketing to children, and data breach notification. Ms. Marshall also helps clients establish best practices for collecting, storing, sharing, and disposing of data, and manage outsourcing arrangements and transborder data flows. In addition, she assists with drafting and implementing internal privacy, data security, and breach notification policies, as well as public privacy policies and website terms and conditions.
As to intellectual property matters, Ms. Marshall helps clients protect their copyrights and trademarks through registration, enforcement actions, and licensing agreements.
She also represents clients in proceedings before the Federal Communications Commission and Federal Trade Commission.
Ms. Marshall is a Certified Information Privacy Professional (CIPP) through the International Association of Privacy Professionals (IAPP) and a contributing author of Beyond Telecom Law Blog.
International Association of Privacy Professionals, Federal Communications Bar Association, Women's Bar Association of the District of Columbia.
Documents by this lawyer on Martindale.com
FTC Finalizes Settlements of Alleged Safe Harbor Violations Against 14 Companies
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar, July 9, 2014
The Federal Trade Commission (FTC) approved final orders on Wednesday, June 25, in settlements with 14 U.S. companies over the FTC’s allegations that the companies misrepresented their current participation in the U.S. Department of Commerce’s (DOC) U.S.-EU Safe Harbor Framework....
FTC Cuts Down Plastic Lumber Recycled Content Claims
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar,Jean-Cyril Walker, June 26, 2014
For the second time in five months, the Federal Trade Commission (FTC) has announced a settlement of allegedly deceptive recycled content claims for plastic lumber.
FTC Calls for Greater Transparency for Data Brokers
Tracy P. Marshall,Sheila A. Millar, June 11, 2014
The Federal Trade Commission (FTC or Commission) called for legislative and industry actions in a 110-page report on the practices of data brokers, released Tuesday. The report is the culmination of an 18-month study of information obtained from nine data brokers, including such prominent companies...
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