Tracy P. Marshall: Lawyer with Keller and Heckman LLP

Tracy P. Marshall

Washington,  DC  U.S.A.

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Practice Areas

  • Advertising and Promotion
  • Business Counseling and Transactional
  • Intellectual Property
  • Privacy, Data Security and Digital Media
  • Telecommunications
  • Trade and Professional Associations
University Washington and Lee University, B.A., 1997
Law SchoolAmerican University, Washington College of Law, J.D., 2002
Admitted2002, Maryland; 2003, District of Columbia


International Association of Privacy Professionals, Federal Communications Bar Association, Women's Bar Association of the District of Columbia.


Tracy Marshall joined Keller and Heckman in 2002. She assists clients with a range of business and regulatory matters.

In the business and transactional area, Ms. Marshall advises for-profit and non-profit clients on corporate organization, operations, and governance matters, and assists clients with structuring and negotiating a variety of transactions, including purchase and sale, marketing, outsourcing, and e-commerce agreements.

In the privacy, data security, and advertising areas, she helps clients comply with privacy, data security, and consumer protection laws, including laws governing telemarketing and commercial e-mail messages, contests and sweepstakes, endorsements and testimonials, marketing to children, and data breach notification. Ms. Marshall also helps clients establish best practices for collecting, storing, sharing, and disposing of data, and manage outsourcing arrangements and transborder data flows. In addition, she assists with drafting and implementing internal privacy, data security, and breach notification policies, as well as public privacy policies and website terms and conditions.

As to intellectual property matters, Ms. Marshall helps clients protect their copyrights and trademarks through registration, enforcement actions, and licensing agreements.

She also represents clients in proceedings before the Federal Communications Commission and Federal Trade Commission.

Ms. Marshall is a Certified Information Privacy Professional (CIPP) through the International Association of Privacy Professionals (IAPP) and a contributing author of Beyond Telecom Law Blog and Consumer Protection Connection.


May 19, 2015 Tracy Marshall to present at NRECA Legal Seminar
Apr 27, 2015 Tracy Marshall Presented at the LSI Technology and Cloud Transactions Seminar
Feb 07, 2014 Consumer Protection Alert
Jan 30, 2014 Tracy Marshall and Dawn Damschen Participate in Entelec Webinar
May 20, 2012 Partners Tracy Marshall and Gregory Kunkle to Present at UTC Telecom 2012 Conference
May 17, 2012 Partners Jack Richards, Doug Jarrett, Greg Kunkle, and Tracy Marshall to Present Washington Roundtable Report at 2012 ENTELEC Conference
Mar 30, 2012 Keller and Heckman Attorneys Author Article on FTC's Final Privacy Report


Jan 30, 2014 Tracy Marshall and Dawn Damschen Participate in Entelec Webinar
Jun 11, 2013 Registration is Closed - A Webinar on HR Privacy and Data Security: Hot Topics
May 20, 2012 UTC Telecom 2012
May 15, 2012 ENTELEC 2012 Conference and Expo
Jul 28, 2011 Register Today! The Privacy Playbook: A Practical Guide for Businesses
Oct 14, 2009 EUCI Presents A Web Conference On: FTC Set to Enforce Red Flags Rule Are You Ready?


View Telecom Business Alerts
Jul 14, 2015 Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny
Jul 14, 2015 FCC Releases Much-Anticipated TCPA Declaratory Ruling and Order
Jun 22, 2015 Businesses Beware: FCC Adopts Significant TCPA Declaratory Ruling and Order
Jun 01, 2015 State Data Breach Notification Laws - Overview of Requirements for Responding to a Data Breach
Apr 24, 2015 U.S. House Passes Cyberthreat Information Sharing Bills
Dec 29, 2014 Happy Holidays From the Telecommunications Practice Group
Sep 11, 2014 COPPA +1: Issues and Impacts for Children's Privacy


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In Commission Win, Appeals Court Agrees that FTC Can Regulate Business Data Security Practices Under Unfairness Authority
Nathan A. Cardon,Tracy P. Marshall,Sheila A. Millar, August 26, 2015
In a closely watched case where the Federal Trade Commission (FTC) pursued Wyndham Worldwide Corporation for several data breaches that led to millions of dollars in fraudulent charges on customers’ payment cards, the U.S. Court of Appeals for the Third Circuit on Monday agreed with the...

Post/Tweet/Pin/Snap/Share/Etc. with Confidence: Crafting Social Media Policies to Survive Consumer and Regulatory Scrutiny
Nathan A. Cardon,Tracy P. Marshall,Sheila A. Millar, July 16, 2015
It is a common refrain in advertising that you have to go where the eyeballs are. These days, many advertisers have concluded that the eyeballs are in and on social media- whether on desktop computers, tablets, or mobile devices like smartphones and smart watches so thats where many are spending an...

FCC Releases Much-Anticipated TCPA Declaratory Ruling and Order
Tracy P. Marshall, July 15, 2015
As we previously reported, the Federal Communications Commission (“FCC” or “Commission”) adopted a significant Declaratory Ruling and Order on June 18, 2015 to clarify aspects of the Telephone Consumer Protection Act (“TCPA”), namely, the use of “automatic...

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Office Information

Tracy P. Marshall

Suite 500 West, 1001 G Street, N.W.
WashingtonDC 20001


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