Tracy P. Marshall: Lawyer with Keller and Heckman LLP

Tracy P. Marshall

Washington,  DC  U.S.A.

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Practice Areas

  • Advertising and Promotion
  • Business Counseling and Transactional
  • Intellectual Property
  • Privacy, Data Security and Digital Media
  • Telecommunications
  • Trade and Professional Associations
University Washington and Lee University, B.A., 1997
Law SchoolAmerican University, Washington College of Law, J.D., 2002
Admitted2002, Maryland; 2003, District of Columbia

•International Association of Privacy Professionals, Federal Communications Bar Association, Women's Bar Association of the District of Columbia.


Tracy Marshall joined Keller and Heckman in 2002. She assists clients with a range of business and regulatory matters.

In the business and transactional area, Ms. Marshall advises for-profit and non-profit clients on corporate organization, operations, and governance matters, and assists clients with structuring and negotiating a variety of transactions, including purchase and sale, marketing, outsourcing, and e-commerce agreements.

In the privacy, data security, and advertising areas, she helps clients comply with privacy, data security, and consumer protection laws, including laws governing telemarketing and commercial e-mail messages, contests and sweepstakes, endorsements and testimonials, marketing to children, and data breach notification. Ms. Marshall also helps clients establish best practices for collecting, storing, sharing, and disposing of data, and manage outsourcing arrangements and transborder data flows. In addition, she assists with drafting and implementing internal privacy, data security, and breach notification policies, as well as public privacy policies and website terms and conditions.

As to intellectual property matters, Ms. Marshall helps clients protect their copyrights and trademarks through registration, enforcement actions, and licensing agreements.

She also represents clients in proceedings before the Federal Communications Commission and Federal Trade Commission.

Ms. Marshall is a Certified Information Privacy Professional (CIPP) through the International Association of Privacy Professionals (IAPP) and a contributing author of Beyond Telecom Law Blog.

•Feb 07, 2014 Consumer Protection Alert
•Jan 30, 2014 Tracy Marshall and Dawn Damschen Participate in Entelec Webinar
•May 20, 2012 Partners Tracy Marshall and Gregory Kunkle to Present at UTC Telecom 2012 Conference
•May 17, 2012 Partners Jack Richards, Doug Jarrett, Greg Kunkle, and Tracy Marshall to Present Washington Roundtable Report at 2012 ENTELEC Conference
•Mar 30, 2012 Keller and Heckman Attorneys Author Article on FTC's Final Privacy Report
•Mar 03, 2012 Partner Tracy Marshall to be Part of 2012 NRECA Legal Seminar Programs
•Sep 07, 2011 The Privacy Playbook: A Practical Guide for Businesses Slides Are Now Available For Download!

•View Telecom Business Alerts
•Dec 29, 2014 Happy Holidays From the Telecommunications Practice Group
•Nov 19, 2014 TRUSTe Settles Allegations of Deceptive Privacy Seal Compliance Representations
•Sep 11, 2014 COPPA +1: Issues and Impacts for Children's Privacy
•Aug 25, 2014 FTC Closes Chapter on Your Baby Can Read
•Aug 15, 2014 FTC Urged to Investigate 30 Companies' EU Safe Harbor Practices
•Aug 13, 2014 Don't Take Chances: Emerging Trends in Promotion Marketing Law that Every Sponsor Should Know
•Aug 07, 2014 7th COPPA Safe Harbor Program Approved; Safe Harbor Annual Reports FOIA'd

•Jan 30, 2014 Tracy Marshall and Dawn Damschen Participate in Entelec Webinar
•Jun 11, 2013 Registration is Closed - A Webinar on HR Privacy and Data Security: Hot Topics
•May 20, 2012 UTC Telecom 2012
•May 15, 2012 ENTELEC 2012 Conference and Expo
•Jul 28, 2011 Register Today! The Privacy Playbook: A Practical Guide for Businesses
•Oct 14, 2009 EUCI Presents A Web Conference On: FTC Set to Enforce Red Flags Rule Are You Ready?


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TRUSTe Settles Allegations of Deceptive Privacy Seal Compliance Representations
Nathan S. Cardon,Tracy P. Marshall,Sheila A. Millar, December 10, 2014
TRUSTe, Inc. has settled with the Federal Trade Commission (FTC) allegations that it misrepresented its recertification procedures for reviewing company privacy practices and allowed its customers to misrepresent TRUSTe as a non-profit.

FTC Closes Chapter on "Your Baby Can Read"
Tracy P. Marshall, September 1, 2014
After two years of fighting, Dr. Robert Titzer, Ph.D., creator of the Your Baby Can Read! product, has agreed to settle Federal Trade Commission (FTC) allegations that he misrepresented the product’s effectiveness in teaching children to read.

FTC Urged to Investigate 30 Companies' EU Safe Harbor Practices
Tracy P. Marshall,Sheila A. Millar, August 20, 2014
The Federal Trade Commission (FTC) has received a complaint asking it to investigate thirty companies for alleged U.S.-EU Safe Harbor violations.

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Office Information

Tracy P. Marshall

Suite 500 West, 1001 G Street, N.W.
WashingtonDC 20001


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