Tywanda "Ty" Lord concentrates her practice in the area of trademark litigation, licensing, and advertising. Ms. Lord has substantial experience representing clients before the Trademark Trial and Appeal Board in opposition and cancellation proceedings and in federal district courts in trademark infringement matters. Ms. Lord also advises clients on matters related to launching national advertising campaigns. Prior to joining the firm, Ms. Lord served as interim in-house counsel at a Fortune 500 company. Ms. Lord has managed numerous trademark opposition proceedings and regularly advises clients on the availability of use and registration of trademarks. She has also drafted and negotiated numerous trademark, patent and software license agreements. Professional & Community Activities American Bar Association, Intellectual Property Law Section, Annual Review Board Member State Bar of Georgia, Investigative Panel Member Black Law Students Association, Past President Moot Court Board, Former President National Trial Team, Former Captain Order of Barristers Experience Schoenhaus v. Genesco, Inc., The firm served as lead counsel for Genesco Inc. in defense of patent infringement allegations relating to an orthotic device. Plaintiffs asserted a multi-count complaint involving patent, trade secret, conversion, and unjust enrichment theories concerning shoe insert technology. We successfully secured and defended on appeal a summary judgment of non-infringement.
Schoenhaus v. Genesco, Inc., 351 F. Supp.2d 320 (E.D. Pa. 2005), aff'd 440 F.3d 1354 (Fed. Cir. 2006). Advertising related issues and reviews for a clothing manufacturer, Represents a global consumer products company and the owner of some of the most recognized brands for T-shirts, underwear, hosiery and activewear and routinely advises the client on advertising related issues that include reviewing advertising copy, securing rights from models, photographers and musicians, drafting and negotiating agreements for celebrity spokespersons, product placement in motion pictures, and event sponsorships. Intellectual property counseling for major apparel retailer and wholesaler, Serves as outside intellectual property counsel for international apparel retailer and wholesaler for over 75 years in connection with U.S. and international trademark portfolio management, trademark, patent, copyright and advertising advice, licensing and a broad range of contentious and non-contentious intellectual property and advertising matters. *Experience gained by attorney prior to joining Kilpatrick Townsend Publications 07 December 2010, Facebook Updates Promotion Guidelines, Legal Alerts 24 November 2010, Use of "Made with Renewable Materials" and "Made with Renewable Energy" claims in Advertising under the FTC's Proposed Revised Green Guides, Legal Alerts 15 November 2010, Use in Advertising of Certifications and Seals of Approval Under the FTC's Proposed Revised Green Guides, Legal Alerts 11 November 2010, Using "Organic" In Advertising: FTC Declines to Issue Guidance in Proposed Green Guides Revisions, Defers to U.S. Dept. of Agriculture, Legal Alerts 11 November 2010, "Recycled Content" Claims under the FTC's Proposed Revised Green Guides, Legal Alerts 04 November 2010, FTC's Proposed Revised Green Guides Provide New Guidance on "Free-of" and "Non-toxic" Claims, Legal Alerts 02 November 2010, Degradable Claims Under FTC's Proposed Revised Green Guides, Legal Alerts 12 October 2010, FTC's Proposed Revised Green Guides Warn Against General "Green" Claims, Legal Alerts 01 October 2010, Licensing Your Brand in China: Guidelines for Brand Owners
Source: ABA Section of Litigation - Intellectual Property Litigation Committee, Articles 07 October 2009, FTC Adopts Amended Guides Governing Endorsements and Testimonials, Legal Alerts 01 September 2009, Special Feature: Federal Circuit Overturns Central Component of Trademark Trial and Appeal Board's Medinol Doctrine
Source: Intellectual Property Today, Articles 01 July 2009, Playing the Game by the Rules: A Practical Guide to Sweepstakes and Contest Promotions
Source: Franchise Law Journal, Articles 01 January 2009, Advertising Basics
Source: Intellectual Property Desk Reference, Other Publications 01 January 2009, Sweepstakes and Game Promotions Basics
Source: Intellectual Property Desk Reference, Other Publications 22 October 2008, Sex Rod Held to be Disparaging of Red Sox
Source: World Trademark Reporter, Articles News 10 November 2011, Kilpatrick Townsend Media Report -- November 4 - 10, 2011, News Releases 13 May 2011, Kilpatrick Townsend Sponsors the Large Firm Section of the Georgia Association of Black Women Attorneys, News Releases 09 November 2010, Kilpatrick Stockton's Barry Benjamin and Ty Lord to Participate in 32nd Promotion Marketing Association Law Conference, News Releases 22 February 2010, Kilpatrick Stockton Continues to Play Key Role in Wake Forest National Trial Team Winning Tradition, News Releases 16 February 2010, Kilpatrick Stockton's Ty Lord, Sabina Vayner, and Laura Miller Play Key Role in the Production of Prominent Intellectual Property Book, News Releases 24 October 2009, Kilpatrick Stockton's Barry Benjamin and Ty Lord Participate in 31st Promotion Marketing Association Law Conference, News Releases Events 05 November 2009, Blogs and Advertorials, Events 01 August 2009, Fraud on the Trademark Office: When Less is More and More is Better, Events 01 August 2007, Fraud on the Trademark Office, Events |