William M. Shernoff, (P.C.)


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AV® Preeminent

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    Insurance Bad Faith
Contact InfoTelephone: (310)246-0503
Fax: (310) 246-0380
University University of Miami, B.B.A., 1959
Law SchoolUniversity of Wisconsin, J.D., 1962
Admitted1962, Wisconsin; 1966, California
Memberships Los Angeles County and American Bar Associations; State Bar of California; Consumer Attorneys of California (President, 1981); Consumer Attorneys Association of Los Angeles (Trial Lawyer of the Year, 1975); American Association for Justice; Trial Lawyers for Public Justice.

BornChicago, Illinois, October 26, 1937

William M. Shernoff is a senior partner of Shernoff Bidart Echeverria Bentley LLP, a law firm specializing in insurance bad faith litigation. A longtime consumer advocate, Mr. Shernoff has made a career of representing insurance consumers in their cases against insurance companies, and, in 1974, persuaded the California Supreme Court to establish a new case law that permits plaintiffs to sue insurance companies for bad faith when they intentionally take advantage of policyholders (Egan v. Mutual of Omaha, 1979.)

Often called the "pioneer" of bad faith law, Mr. Shernoff is a nationally recognized authority in the field with more than 35 years of experience representing insurance consumers. A frequent lecturer and writer, Mr. Shernoff co-authored the legal textbook, "Insurance bad Faith Litigation," which has become the field's definitive treatise, as well as "How to Make Insurance Companies Pay Your Claims . . And What To Do If They Don't," "Payment Refused" and "Fight Back and Win – And How To Make Your HMO Pay Up." Mr. Shernoff has also been featured in the New York Times, Wall Street Journal, Time Magazine, and on "60 Minutes."

Recently, Mr. Shernoff filed a lawsuit against insurance giant Health Net accusing the company of routinely and illegally denying patients' claims to important, and sometimes life-saving, medical treatments. The suit was filed in conjunction with the Los Angeles County Medical Association (LACMA), a nonprofit that represents more than 6,500 physicians in Los Angeles county.

Mr. Shernoff, who maintains offices in Beverly Hills and Claremont California, has authored over 50 articles on insurance issues and is featured in the Rutter Group Seminar entitled "The Shernoff Insurance Bad Faith Seminar."

Landmark Cases

1974: $5 Million punitive damages verdict for a roofer whose disability payments had been cut off (the seminal case that established the bad faith tort against insurers).

2009: $5 Billion settlement of Holocaust Insurance claims.

1995: $86.7 Million insurance bad faith verdict (including $57 Million for punitive damages) on behalf of the American-Samoan government against Affiliated FM Insurance Co. involving hurricane damage.

1985: $86 Million settlement for MGM Grand on insurance case involving hotel fire in Las Vegas hotel.

Verdicts and Settlements

2011: $19 million verdict for paraplegic Marine whose insurance company overruled his treating doctor on the medical necessity of his 109-day hospital stay.

2008: $9 Million punitive award to hairdresser who had health policy rescinded.

1997: $5 Million insurance bad faith verdict on behalf of Northridge earthquake victims.

1995: $65.75 Million insurance settlement for entertainment industry companies in lawsuit over earthquake damage.

1993: $25 Million punitive damages award in insurance fraud case against a carrier that allegedly misrepresented the scope of a health insurance policy and denied benefits to a cancer victim.

1991: $4.45 Million insurance settlement on behalf of contractor over collapse on a construction site, which carriers refused to cover.

1991: $1.4 Million insurance settlement over denial of coverage for bone marrow transplants for breast cancer victims.

1987: $23 Million insurance bad faith verdict (including $13 Million punitive damages) for the owners of a hotel over the failure of its insurer to settle a personal injury case.

1981: $50 Million insurance settlement for Southern California Physicians group over malpractice insurance program for overcharging on premiums.

1976: $4.5 Million punitive damages verdict against an insurer who refused to pay a $48 claim for medicine and a hearing test. (Managing Partner) (Also at Claremont, Palm Desert and Ontario Offices)


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Office Information

William M. Shernoff, (P.C.)

301 North Canon Drive, Suite 200
Beverly HillsCA 90210


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