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FTC Finalizes New Green Guides by Matthew E. Smith
Davis & Gilbert LLP - New York Office
Ronald R. Urbach
Davis & Gilbert LLP - New York Office
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October 23, 2012
Previously published on October 2012
Two decades after the Federal Trade Commission (FTC) first issued Guides for the Use of Environmental Marketing Claims (Green Guides), and nearly five years after it began its latest review of them, the FTC has released new and updated Green Guides that offer today’s marketers important guidance on how to properly make environmental claims in advertising and marketing materials as well as on product labels and packaging.
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