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Understanding Trademark Law for Promotion Campaigns by Julia Anne Matheson
Finnegan, Henderson, Farabow, Garrett & Dunner, L.L.P. - Washington Office
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June 25, 2009
Previously published by Promo Magazine on March 2009
Promotional campaigns are all about trademarks, logos and taglines. Most marketing professionals seek to burnish these elements into the minds of consumers. However, given the recent significant increases in the damages awarded for trademark infringement, it is even more critical that marketing professionals have a fundamental understanding of trademark law and the steps they need to take to preserve their reputations and their clients' investments.
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The views expressed in this document are solely the views of the author and not Martindale-Hubbell. This document is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance. |
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