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FTC Tightens Rules for Endorsement Advertising -- Effective December 1, 2009 |
October 13, 2009
Previously published on October 2009
The Federal Trade Commission (FTC) recently announced revisions to its "Guides Concerning The Use of Endorsements and Testimonials." The new Guides cover more situations than before and impose stricter standards in many situations. They take effect December 1, 2009. Below are key highlights advertisers need to know.
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The views expressed in this document are solely the views of the author and not Martindale-Hubbell. This document is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance. |
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