|May 27, 2014|
Previously published on May 15, 2014
The photo and messaging app Snapchat has agreed to settle with the Federal Trade Commission (FTC) allegations that it misrepresented the quantity of consumer data it collected and stored and falsely claimed that its messages would disappear. In marketing its privacy features, Snapchat stated that users could send photos or video messages (“snaps”) that would only be viewable for a brief period before “disappearing forever.” The FTC alleged that the app’s claimed function was in “stark contrast” to reality, saying messages could be easily saved by conducting simple workarounds, taking screenshots, and using third-party apps to save the data.
The terms of the settlement prohibit Snapchat from making false or misleading privacy claims, require Snapchat to establish a privacy program, and require independent monitoring for 20 years.