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HTMLFCC Rulings Create Greater Legal Exposure For Marketers
Andrew B. Lustigman, Scott A. Shaffer; Olshan Frome Wolosky LLP;
Legal Alert/Article
June 26, 2015, previously published on June 22, 2015
The Telephone Consumer Protection Act (“TCPA”) continues to be the bane of marketers who seek to interact with consumers on mobile devices. This is particularly true because plaintiffs’ attorneys heavily exploit the TCPA’s onerous and confusing provisions to file...

 

HTMLFCC Approves Proposed Changes to Telephone Solicitation and Text Marketing Rules
Kenneth R. Florin, James D. Taylor; Loeb & Loeb LLP;
Legal Alert/Article
June 25, 2015, previously published on June 18, 2015
Earlier today, the Federal Communications Commission voted 3-2 along party lines to approve Commissioner Tom Wheeler's proposal to "close loopholes and strengthen consumer protection" relating to telemarketing and text message marketing. The changes are in the form of answers to several...

 

HTMLFTC Issues New Social Media/Endorsement Guidance
Andrew B. Lustigman; Olshan Frome Wolosky LLP;
Legal Alert/Article
June 25, 2015, previously published on June 2015
The FTC’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques. More recently, in 2013, the FTC issued its revised .Com Disclosure Guide....

 

HTMLBusinesses Beware: FCC Adopts Significant TCPA Declaratory Ruling and Order
Nathan A. Cardon, Tracy P. Marshall; Keller and Heckman LLP;
Legal Alert/Article
June 25, 2015, previously published on June 22, 2015
At its Open Meeting on June 18, 2015, the Federal Communications Commission (“FCC” or “Commission”) adopted a significant Declaratory Ruling and Order to clarify aspects of the Telephone Consumer Protection Act (“TCPA”), namely, the use of automatic dialing...

 

Adobe PDFJudges, Guns, And Facebook: Social Media Lessons For Businesses From The Tactical Firearms Case
Tara E. Nauful, Jack Pringle; Adams and Reese LLP;
Legal Alert/Article
June 24, 2015, previously published on May 1, 2015
Over the past few weeks, the internet has been abuzz over the battle raging between Jeremy Alcede, the former majority owner of CTIL, LLC, dba Tactical Firearms (the debtor), and the Bankruptcy Court for the Southern District of Texas. Mr. Alcede has doggedly clung to his contention that the...

 

HTMLFTC Answers New Questions About Endorsements and Disclosures
Kenneth R. Florin, Nathan J. Hole, James D. Taylor; Loeb & Loeb LLP;
Legal Alert/Article
June 15, 2015, previously published on June 2015
In light of the continued expansion of digital and social media, the FTC has released updated guidance on disclosing endorser relationships. In addition to reiterating its general guidance on when and how disclosures need to be made on digital platforms and in social media, the updated FAQs cover a...

 

HTMLThe NAI Issues Privacy Guidelines For Interest-Based Advertising, Ad Delivery and Reporting
Mintz Levin Cohn Ferris Glovsky Popeo P.C.;
Legal Alert/Article
June 1, 2015, previously published on May 22, 2015
The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance).

 

HTMLSponsor of Ironman Contest Agrees to Forfeit $2.7 Million in Lottery Fees
Kenneth R. Florin, Thomas P. Jirgal, James D. Taylor; Loeb & Loeb LLP;
Legal Alert/Article
May 25, 2015, previously published on May 2015
The U.S. Attorney's Office in Florida announced that World Triathlon Corporation (WTC) has agreed to turn over $2.7 million in lottery receipts to settle charges that the triathlon organizer engaged in illegal gambling by conducting lotteries for spaces in the Ironman World Championship contest.

 

HTMLOPC Report of Findings on Bell Online Behavioural Advertising - The Takeaways
Chantal Bernier; Dentons Canada LLP;
Legal Alert/Article
May 14, 2015, previously published on April 14, 2015
As Online Behavioural Advertising (OBA) becomes a business model, the Report of Findings of the Office of the Privacy Commissioner of Canada (OPC) on Bell’s Relevant Ads Program (RAP) constitutes a milestone.

 

HTMLCalifornia Federal Judge Rejects Apparel Company's Motion to Dismiss "Made in America" Suit Under California Law
Nathan S. Cardon, Sheila A. Millar, Jean-Cyril Walker; Keller and Heckman LLP;
Legal Alert/Article
May 13, 2015, previously published on April 28, 2015
A California federal court this month ruled against defendants’ attempt to rely on a federal law requiring U.S.-origin claims on textile fabric products to displace a state statute with more stringent requirements. The ruling allows a class action suit to proceed, lowering the hopes of...

 


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