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HTMLConsumer Compliance Risks in Social Media
E. Andrew Keeney; Kaufman & Canoles A Professional Corporation;
Legal Alert/Article
October 22, 2014, previously published on Fall 2014
Recently, the Federal Financial Institutions Examination Council (FFIEC), which includes NCUA, released new guidelines to help financial institutions, “understand and successfully manage the potential risks regarding the use of social media.” It is important for credit unions, including...

 

HTMLFTC Updates Its Mail Order Rule
Kenneth R. Florin, James D. Taylor; Loeb & Loeb LLP;
Legal Alert/Article
October 15, 2014, previously published on October 2014
The FTC's "Mail Order Rule" is now the "Mail, Internet, or Telephone Order Merchandise Rule" (16 CFR Part 435).

 

HTMLOperation Full Disclosure! FTC’s Frontal Assault on Ads
Michelle Gillette, Daniel J. Herling; Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.;
Legal Alert/Article
October 10, 2014, previously published on October 2, 2014
In this blog we often discuss products being subjected to a lawsuit based on allegations that a label is false or misleading under California’s consumer protection laws. The Federal Trade Commission is similarly concerned with the prevention of false and misleading claims, but its focus is...

 

HTMLFTC Sends Warning Letters to Major Advertisers About Inadequate Disclosures
Thomas P. Jirgal, David Mallen; Loeb & Loeb LLP;
Legal Alert/Article
October 2, 2014, previously published on September 2014
The FTC announced it has sent letters to over 60 major retailers, including 20 of the 100 largest advertisers in the U.S., that failed to make adequate disclosures in their television and print ads.

 

HTMLPrice Advertising Claims Make a Comeback - As Class Actions
Ed Chansky, Irving Scher; Greenberg Traurig, LLP;
Legal Alert/Article
September 10, 2014, previously published on September 5, 2014
In the 1950s and 1960s, many of the deceptive advertising cases brought by the Federal Trade Commission (FTC) and state attorneys general involved challenges to alleged “fictitious price advertising” by retailers. Indeed, the FTC determined that deceptive price advertising was so...

 

HTMLThe CFPB Alerts Credit Card Issuers That Marketing of Credit Card Promotional APR Offers May Violate Federal Law
Yesenia Garcia Perez; Foley & Lardner LLP;
Legal Alert/Article
September 9, 2014, previously published on September 4, 2014
The Consumer Financial Protection Bureau (“CFPB”) recently issued a bulletin alerting credit card companies that they may be at risk of breaking the law as a result of the way they market promotional rates. Specifically, credit card issuers may be at risk of engaging in deceptive and/or...

 

HTMLFTC Closes Chapter on "Your Baby Can Read"
Tracy P. Marshall; Keller and Heckman LLP;
Legal Alert/Article
September 1, 2014, previously published on August 25, 2014
After two years of fighting, Dr. Robert Titzer, Ph.D., creator of the Your Baby Can Read! product, has agreed to settle Federal Trade Commission (FTC) allegations that he misrepresented the product’s effectiveness in teaching children to read.

 

HTMLFacebook Updates Platform Policy to Prohibit “Like-Gating”
Nathan J. Hole, James D. Taylor; Loeb & Loeb LLP;
Legal Alert/Article
August 26, 2014, previously published on August 2014
Facebook's recently updated Platform Policy for developers states, "Only incentivize a person to log into your app, like your app's Page, enter a promotion on your app's Page, or check-in at a place. Don't incentivize other actions. Effective November 5th, 2014, you may no longer incentivize...

 

HTMLDon't Take Chances: Emerging Trends in Promotion Marketing Law that Every Sponsor Should Know
Tracy P. Marshall, Sheila A. Millar; Keller and Heckman LLP;
Legal Alert/Article
August 18, 2014, previously published on August 13, 2014
We know that social media and mobile marketing offer creative and cost-effective ways to conduct contests, sweepstakes, and other promotions and spread the word about new products and services. In addition, social media platforms, like Facebook, Instagram, Twitter, and Pinterest, enable companies...

 

HTMLPinterest and Copyright Law
Van Den Heuvel Law Office;
Legal Alert/Article
August 14, 2014
Pinterest is a new site in the social media craze which focuses on communication through images. Essentially, users pin images they find online and share them with fellow members. These images are stored on Pinterest servers in 500 pixel copy. When users view an image they like, they can click on...

 


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