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Documents on advertising marketing
 

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HTMLHow to “.Com”ply with Disclosure Rules for Digital Advertising - Part 2: Tips for Businesses Advertising Online in the U.S.
Catherine M. Samuel, Meghan Waters; McCarthy Tétrault LLP;
Legal Alert/Article
May 17, 2013, previously published on May 16, 2013
In Part 1 of this blog series on digital advertising, we canvassed the disclosure rules in light of the recent the U.S. Federal Trade Commission’s recent publication, “.com Disclosures, How to Make Effective Disclosures in Digital Advertising”. In Part 2 of this blog series, we...

 

HTMLA Look Back On Rhode Island’s Narragansett Park
The Law Office of Kevin P. Landry P.C.;
Legal Alert/Article
May 9, 2013, previously published on Spring 2013
RI motorcycle accident attorney Kevin P. Landry takes a look back on the history of Narragansett Park. Click here for the full story.

 

HTMLSEC Initiates Enforcement Action against Adviser for Fraudulent Advertisement
Michael G. Dana, Peter D. Fetzer, Terry D. Nelson; Foley & Lardner LLP;
Legal Alert/Article
May 2, 2013, previously published on April 30, 2013
Recently, the SEC initiated an enforcement action against ZPR Investment Management, Inc. and its principal, Max E. Zavonelli, for distributing advertisements that included statements that were materially misleading or false. The investment advisory firm was registered with the SEC and is based in...

 

HTMLFederal Court Dismisses Class Action Complaint Based on NAD Decision
Crowell Moring LLP;
Legal Alert/Article
April 23, 2013, previously published on April 19, 2013
On February 11, 2013 a federal district court in New Jersey dismissed a putative class action false advertising complaint, holding that the complaint's core allegation that the advertising had been found "unsubstantiated" by the National Advertising Division of the Council of Better...

 

HTMLStudy Finds Lead Contamination in Rice Imports—Could Litigation Be Close Behind?
Crowell Moring LLP;
Legal Alert/Article
April 23, 2013, previously published on April 15, 2013
A recently-published Monmouth (NJ) University study claims to have detected high levels of lead in imported rice. These preliminary findings, which follow media reports last fall about arsenic contamination in rice, pose new regulatory and litigation risks for manufacturers, importers, distributors...

 

HTMLSupreme Court Hears Latest Preemption Arguments from Drug Manufacturers
Crowell Moring LLP;
Legal Alert/Article
April 23, 2013, previously published on April 19, 2013
On March 19, 2013, the Supreme Court of the United States heard oral argument in Mutual Pharmaceutical Co. v. Bartlett, Docket Number 12-142, to decide whether federal law preempts state law design defect claims against manufacturers of generic drugs. The Bartlett case is the latest battleground in...

 

HTMLWhen is a Website Considered Labeling?
Ricardo Carvajal; Hyman, Phelps & McNamara, P.C.;
Legal Alert/Article
April 18, 2013, previously published on April 16, 2013
Our colleagues at the Drug and Device Law Blog recently blogged on the decision in Wilson v. Frito-Lay North America, Inc., a false advertising case out of the Northern District of California in which the court held that statements on a food company’s website did not constitute labeling even...

 

HTMLFTC Annual Report Highlights Commission Focus on Health-Related Advertising
Katie Bond; Hyman Phelps McNamara P.C.;
Legal Alert/Article
April 16, 2013, previously published on April 15, 2013
As it does every spring, the Federal Trade Commission (“FTC”) has released its annual report. The new report, which covers 2012, makes clear that the FTC remains as focused as ever on health-related advertising ¿ especially where advertising allegedly promotes products for weight...

 

HTMLWhy Legal and Marketing Conflict on How to Choose a Trademark
Donna Ray Berkelhammer; Sands Anderson PC;
Legal Alert/Article
April 15, 2013, previously published on April 9, 2013
If you work with startups as I do, one of the first issues is choosing the company or product name.

 

Adobe PDFThe Realm of Advertising in 140 Characters or Less: How the FTC Addresses Modern Concerns over Digital Advertising
Ryan S. Klarberg, Robert J. deBrauwere; Pryor Cashman LLP;
Legal Alert/Article
April 15, 2013, previously published on April 9, 2013
On Tuesday, March 12, 2013, the Federal Trade Commission (FTC) issued a new report that provides the latest guidance to those that advertise and market their products and services online. The detailed report, titled “.com Disclosures: How to Make Effective Disclosures in Digital...

 


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