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HTMLPrice Advertising Claims Make a Comeback - As Class Actions
Ed Chansky, Irving Scher; Greenberg Traurig, LLP;
Legal Alert/Article
September 10, 2014, previously published on September 5, 2014
In the 1950s and 1960s, many of the deceptive advertising cases brought by the Federal Trade Commission (FTC) and state attorneys general involved challenges to alleged “fictitious price advertising” by retailers. Indeed, the FTC determined that deceptive price advertising was so...

 

HTMLThe CFPB Alerts Credit Card Issuers That Marketing of Credit Card Promotional APR Offers May Violate Federal Law
Yesenia Garcia Perez; Foley & Lardner LLP;
Legal Alert/Article
September 9, 2014, previously published on September 4, 2014
The Consumer Financial Protection Bureau (“CFPB”) recently issued a bulletin alerting credit card companies that they may be at risk of breaking the law as a result of the way they market promotional rates. Specifically, credit card issuers may be at risk of engaging in deceptive and/or...

 

HTMLFTC Closes Chapter on "Your Baby Can Read"
Tracy P. Marshall; Keller and Heckman LLP;
Legal Alert/Article
September 1, 2014, previously published on August 25, 2014
After two years of fighting, Dr. Robert Titzer, Ph.D., creator of the Your Baby Can Read! product, has agreed to settle Federal Trade Commission (FTC) allegations that he misrepresented the product’s effectiveness in teaching children to read.

 

HTMLFacebook Updates Platform Policy to Prohibit “Like-Gating”
Nathan J. Hole, James D. Taylor; Loeb & Loeb LLP;
Legal Alert/Article
August 26, 2014, previously published on August 2014
Facebook's recently updated Platform Policy for developers states, "Only incentivize a person to log into your app, like your app's Page, enter a promotion on your app's Page, or check-in at a place. Don't incentivize other actions. Effective November 5th, 2014, you may no longer incentivize...

 

HTMLDon't Take Chances: Emerging Trends in Promotion Marketing Law that Every Sponsor Should Know
Tracy P. Marshall, Sheila A. Millar; Keller and Heckman LLP;
Legal Alert/Article
August 18, 2014, previously published on August 13, 2014
We know that social media and mobile marketing offer creative and cost-effective ways to conduct contests, sweepstakes, and other promotions and spread the word about new products and services. In addition, social media platforms, like Facebook, Instagram, Twitter, and Pinterest, enable companies...

 

HTMLITC Institutes Investigation (337-TA-924) Regarding Certain Light Reflectors And Components
Eric W. Schweibenz; Oblon, Spivak, McClelland, Maier & Neustadt, L.L.P.;
Legal Alert/Article
August 14, 2014, previously published on August 8, 2014
On August 7, 2014, the U.S. International Trade Commission issued a press release announcing their vote to institute an investigation of Certain Light Reflectors And Components, And Packaging, and Related Advertising Thereof (Inv. No. 337-TA-924).

 

HTMLPinterest and Copyright Law
Van Den Heuvel Law Office;
Legal Alert/Article
August 14, 2014
Pinterest is a new site in the social media craze which focuses on communication through images. Essentially, users pin images they find online and share them with fellow members. These images are stored on Pinterest servers in 500 pixel copy. When users view an image they like, they can click on...

 

HTML7th COPPA Safe Harbor Program Approved; Safe Harbor Annual Reports FOIA'd
Tracy P. Marshall, Sheila A. Millar; Keller and Heckman LLP;
Legal Alert/Article
August 12, 2014, previously published on August 7, 2014
The Federal Trade Commission (FTC) approved the application by the Internet Keep Safe Coalition (iKeep Safe) as the seventh Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA). The decision, issued August 7, 2014, dismissed objections by another Safe Harbor...

 

TEXTArticle For uploading PDF Document
L Sorrentino8;
Legal Alert/Article
July 31, 2014
Artoicle

 

HTMLOfcom Consults on Important Changes to Its TV Advertising Rules
Dentons Canada LLP;
Legal Alert/Article
July 30, 2014, previously published on July 22, 2014
On 18 July, Ofcom published a consultation document proposing important changes to the TV advertising rules, including in particular as to the way in which programme length is measured for the purposes of determining the amount of permitted advertising. These changes are particularly relevant to...

 


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