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HTML“Going Native”
Sheppard Mullin Richter Hampton LLP;
Legal Alert/Article
April 11, 2014, previously published on April 8, 2014
Native advertisements represent not only an increasingly popular and effective means of promotion for marketers, it also represents a massive headache for the Federal Trade Commission (“FTC”). Native advertising, also known as corporate content or branded journalism, is marketing...

 

HTMLSupreme Court Clarifies Standing For False Advertising Cases
Robert W. (Bob) Lehrburger, Adeel A. Mangi, Christine H. Miller, Saul B. Shapiro, Travis J. Tu; Patterson Belknap Webb & Tyler LLP;
Legal Alert/Article
April 10, 2014, previously published on March 2014
On March 25, 2014, the United States Supreme Court issued a unanimous decision resolving an important issue that has implications for companies seeking redress for false advertising and disparagement. In Lexmark International, Inc. v. Static Control Components, Inc.,the Court determined that...

 

HTMLFTC Letter States Pinterest Contest Entries are Endorsements
Kenneth R. Florin, Nathan J. Hole, James D. Taylor; Loeb & Loeb LLP;
Legal Alert/Article
April 8, 2014, previously published on April 2014
After investigating a contest promoting Cole Haan products on Pinterest, the FTC determined that contestants' pins were endorsements and that these endorsements failed to disclose that contestants posted the pins as part of a contest offering a prize.

 

Adobe PDFAdvertising Compliance?
Robert A. Poklar; Weston Hurd LLP;
Legal Alert/Article
April 7, 2014, previously published on March 2014
In the October 2013 issue of You Auto Knowİ, I discussed ongoing Federal Trade Commission ("FTC") investigations regarding dealer advertising compliance. As you know, several dealers throughout the United States entered into 20 year consent agreements which stated that the dealership...

 

HTMLCourt Issues Sweet Ruling for Plaintiffs in Mislabeling Action - Ignorance That “Evaporated Cane Juice” Is An Added Sugar Not “Implausible”
Robin Achen; Jones Day;
Legal Alert/Article
April 3, 2014, previously published on March 26, 2014
In Morgan v. Wallaby Yogurt Co., Inc., the U.S. District Court for the Northern District of California denied defendant’s motion to dismiss a class action complaint alleging violations of the UCL, FAL, and CLRA for mislabeling yogurt products, but struck plaintiffs’ prayer for...

 

HTMLA (POM) Wonderful Result For Consumer Class Action Defendants
Paul Seeley; Jones Day;
Legal Alert/Article
April 3, 2014, previously published on March 26, 2014
On March 25, 2014, the court in In re: POM Wonderful LLC Marketing and Sales Practices Litigation, Case No. ML 10-02199 DDP (C.D. Cal.), granted a motion by defendant POM Wonderful LLC (“POM”) to decertify a previously certified class of consumers who purchased certain POM juice...

 

HTMLUnanimous Supreme Court Articulates New Test for Standing in Lanham Act False Advertising Cases
Kristen Grace Hilton, Jonathan A. Loeb; Bingham McCutchen LLP;
Legal Alert/Article
April 3, 2014, previously published on March 31, 2014
On March 25, 2014, the Supreme Court articulated a new test for determining who has standing to bring a false advertising claim under the Lanham Act. The Lanham Act permits claims by “any person” likely to be damaged by a defendant’s false advertising but implies that a plaintiff...

 

HTMLPOM Wonderful's Decertification Decision Will Be Hard to Swallow for the Plaintiffs' Class Action Bar
Bety Javidzad, Gregory J. Sater, Daniel S. Silverman; Venable LLP;
Legal Alert/Article
April 3, 2014, previously published on March 2014
On March 25, 2014, Judge Dean Pregerson, of the U.S. District Court, Central District of California, decertified a nationwide class of consumers in a class action brought against POM Wonderful LLC over allegedly false and misleading health claims related to its pomegranate juice. Judge Pregerson's...

 

HTMLU.S. Supreme Court Settles Lanham Act Standing Conflict
Bruce Colbath; Sheppard Mullin Richter Hampton LLP;
Legal Alert/Article
April 2, 2014, previously published on March 27, 2014
On March 25, 2014, the U.S. Supreme Court ruled that Static Control Components, Inc. had the right to sue Lexmark International Inc. under the Lanham Act’s false advertising prong. In doing so, the Court established a new Lanham Act standing test, rejecting several different tests circuit...

 

HTMLMedical Services Advertising - to Be or Not to Be?
Irina Akimova; Capital Legal Services;
Legal Alert/Article
April 2, 2014, previously published on February 7, 2014
Starting from January 1, 2014, amendments to Part 8 of Article 24 of Federal Law No.38-FZ “On advertising” (hereinafter the “Advertising Law”) dated 13.03.2006 has come into effect.

 


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