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The Official Blog of Martindale-Hubbell
Welcome to the Martindale-Hubbell and LexisNexis Client Development Solutions blog. Read blog post and view comments on the official Martindale-Hubbell website.
We’re witnessing an extraordinary year in the legal market. This is the first time in memory that most of us have seen large numbers of talented attorneys being impacted by cost-cutting and down-sizing efforts. For many of these attorneys, the time is right to establish their own business and presence in a market where business is increasingly driven by internet and social media.
In an effort to support these attorneys and give back to the legal market we ha
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Litigation and the Financial Crisis, by Joseph De Simone, John M. Driscoll, John J. Tharp, Jr., and Sina Toussi
How did it all begin? The panelists answered this question with a complex diagram in this presentation from Incisive Media’
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We are on our way! This week the Martindale Hubbell Connected community passed the 9,000 member mark, impressive growth from our 2,000 attorneys at Beta launch in March, 2009. Our goal now is to boost member engagement.
I encourage the following activities for every member to get more out of the network:
- Build your network by connecting&n
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IP and Emerging Regulation, by Mark Costello, James F. Hurst, and Gail Levine
The Obama campaign pledged to infuse our patent system with more “predictability and clarity” and “reduce uncertainty and wasteful litigation that is currently a significant drag on innovation,” but the Obama administration’s hands ha
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Last week I was one of five women honored by the Women’s Venture Fund as a Highest Leaf Award recipient. I am extremely honored to be a part of this group of remarkable women. Their stories and achievements are incredibly inspiring.
&
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This Thursday, 18th June 09, we'll be holding a Social Media for Lawyers webinar to cover the basics and tactics of social networking for lawyers. We'll explore why and how to consume and participate in the Social Media world to maximize professional (and personal) benefits without it taking over your life, covering major channels, best practices and real life examples. You can still register to the event at: Continue reading >>
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Keynote Address: Adding Value in Good Times and Bad, Richard Baer Today’s economic climate has been called the worst since the Great Depression, but according to Richard Baer, general counsel for Qwest Communications International Inc., dark times can present opportunities for change. No stranger to adv
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I’m very pleased to announce that the European Company Lawyers Association (ECLA) has joined the Martindale-Hubbell Connected Alliance Partner Program. They are the seventh such organization to join the online network for legal professionals – joining the likes of MCCA, Lex Mundi, ProBono Net
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The Women's Venture Fund has honored my colleague Laxmi Wordham today with its 2009 Highest Leaf Award. This annual award recognizes trailblazing women business executives who have shown outstanding leadership and commitment to their respective industries and to other women.
Laxmi is being honored for her vision and leadership in transforming Martindale-Hubbell to meet the needs of today's corporate counsel and law firm lawyers. What I truly adm
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About three months ago, I responded to reports of difficulties our users were encountering when trying to join Martindale-Hubbell Connected, and how fixing them was our highest priority. We quickly made some minor adjustments to the user interface and messaging, as well as increased backend resources to assist in manua
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This year we have seen amazing growth in Internet use by adults, with 45+ category gaining more and more attention and pulling more weight with web advertising and investment overall. Last week Danah Boyd posted aboutContinue reading >>
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Social media policies are becoming the hot topic now as legal departments are beginning to seriously grapple with the issue. How open or restrictive should companies be with respect to allowing employees to engage in social media. Should employees be able to blog or Twitter or Facebook on company time? Should they be allowed to use their company name in association with their communications? What is the legal departments oversight responsibility?
James Wong, GC of Chinney Capital,
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Connected Groups were launched exactly 2 months ago on 23rd February, and ever since they have been growing so rapidly that they have quickly become one of Connected’s most luring areas - a confidential space for professional networking as well as an extremely useful tool to spread your word and ideas. Every day sees the creation of new groups, including:
- Alumni Groups
- Corporate Groups
- Association Groups
- Social Me
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About a month and a bit ago, Web 2.0 Expo took place in San Francisco. This is the major event of the year for the New Media Industry, one that has been going on for 5 years now. It is brought by O’Reilly Media and specifically Tim O’Reilly, the person who made ‘web 2.0’ what it is today. And
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For more than a year now I have been running my personal blog on Wordpress after an unsuccessful and frustrating experience on another platform which shall remain nameless. After months of feeling I am not making the fullest of my blog and knowledge of Wordpr
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With so many potential connections online, how can one keep up with each and every connection? One of the recommended best practices is to not just connect and 'let it be' - you have to keep the connection 'living and breathing' , send a periodic message to your connections from time to time so keep the dialog going.
Sounds like a lot of work? well, that's where our online networking tools come into play.
In Connected there are 3 features to help better you better m
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As you search martindale.com today, you may notice a Chambers & Partners icon next to the profiles of certain lawyers and law firms you come across (see Greenberg Traurig as an example). What does this icon mean? Many of you are familiar with Chambers & Partners, a highly respected, independent, London-base
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* a series of posts featuring big and small Connected tools to help Connected members manage their profile, network, and community more easily *
Privacy is a BIG issue. We hear from many of our members that they are concerned about the privacy of their profile information, and would like to have a set of tools to allow them, should they wish to, have better control of communication inside and outside Connected. Here are a few interesting
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Those of you who know me know I have one word integrated into every sentence I say in the past 6 months or so (other than ‘Connected’ :)): it’s Twitter. I write, read and speak about it, praise it, discuss it. Many people from the legal industry who know me ask: Why do you keep on talking about Twitter – how is this relevant to us? How many lawyers and legal professionals are there that you invest so much time and energy talking about it and using it specifically aroun
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Profile pictures in social and professional networks always provoke much discussion and debate: why do you need them? Are they risky? Which should you use (formal? informal? Representative and abstract?)
Why is having a profile picture so important?
First and foremost, your profile picture stands for your online identity, of who you are. The basic essence of a Profile Picture is equal to proving ownership of a profile: this is not just a test, or some
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In my last two posts I talked about How to Get Started with Twitter, and what to Tweet and what not to Tweet. As much as guidelines and tips are useful and valuable, there is nothing like actual live demo. I will be giving a webinar this Friday 17th April from 11am-12pm EST, to go through Twitter, including:
- Opening an account
- Using Tweetdeck
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Consumers have a long history of consulting various ratings sources to obtain an objective evaluation of a product before making a purchase. The Internet has facilitated access to these evaluation tools and helped popularize their use in guiding purchase decisions for everything from consumer products to professional services.
The emergence of these new tools is facilitating a significant change in the way that buyers of legal services evaluate lawyers.
The April issue of
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As our great team of guest bloggers articulated recently, online networking is a growing trend in the legal profession with lots of issues and aspects to consider.
Today, the Chicago Tribune ran a story about why lawyers are turning to online networking. Martindale-
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Yesterday I blogged about the 3 steps to take to Get Started with Twitter: Create an Account, Download TweetDeck and Follow Keywords and People. Talking to different people I found out these three steps are the easy part – it’s the next step, of starting to Tweet that are more difficult and even scary: what do I tweet about? Who am I talking to? What if I say the wrong thing? What if no one replies? And what is there to tweet about anyway?
So here are 3 steps to take to st
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It’s been a week now since we opened up Martindale-Hubbell Connected to all lawyers. One question we’ve heard repeatedly since then is why the site still has the “beta” tag. I touched on this briefly in my Top 10 things learned post (see Lesson #1), but I thought I would expand up
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In past couple of months Twitter was praised as the site with most rapid growth rate by Nielsen and Alexa. Everybody is talking about it and the conversation varies from what an amazing tool this is to why should we bother wastin
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Today marks the final entry in the guest blogger series we've arranged on the topic of online networking for lawyers and legal professionals. On Friday, we heard from Monica Bay over at The Common Scold, and today to
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Activity continued today at the Legal Marketing Association Annual Meeting in Washington, DC.
Check out a set of pictures from day two on Flickr here.
Included are shots of LexisNexis VP of Coporate Services, John Lipsey, speaking about the value and utility of online networking for lawyers and legal professionals, as well as some booth and on-screen sho
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Martindale-Hubbell is participating in the LMA Annual Meeting this week in Washington, DC. In particular, we're demonstrating our newly launched Martindale-Hubbell Connected online network for lawyers and legal professionals.
Check out a set of pictues from the event - including a couple shots of keynote speakers James Carville and Mary Matalin - on our Flickr Photostream Continue reading >>
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The Martindale-Hubbell Connected online network for lawyers and legal professionals has been in beta development since last summer.
Now, as it opens its doors to all lawyers this week, we thought it would be a good time to look back and reflect on the top things we learned during the 10 month stretch between the initial private beta relea
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Our guest blogger series on online networking for lawyers and legal professionals is off and running this week.
Yesterday's entry was from Rees Morrison and can be read here. Today's entry comes from Law.com technology editor Sean Doherty. Check his post out Continue reading >>
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Today marks the launch and formal opening of the Martindale-Hubbell Connected network for lawyers and legal professionals – a major milestone in the transformation of Martindale-Hubbell to meet the transforming needs of today’s legal profession.
In beta since last summer, the community has grown over the past 10 months with a steadily increasing number of members now at 3,000. Thanks to all of those early adopters. Your
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The Counsel to Counsel Summit this week in Washington, D.C., promises to bring together experienced lawyers from a variety of organizations to discuss the important topic of in-house/outside counsel relationships. While the specific content of the sessions is kept off the record, the panel discussions, general observations and lessons learned can – and will – be shared on our Twitter
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This week we’re pleased to present a series of posts by a number of esteemed journalists and experts on the broad topic of online networking for lawyers and legal professionals. Thanks in advance to Bob Ambrogi, Rees Morrison, Monica Bay, Larry Bodine and Sean Doherty for their contributions coming up this week.
What’s happening? Why are we doing this? Well, let me explain.
Online networking in the legal community has steadily changed over the past 1-2 years with n
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Last Thursday we had our first meetup/tweetup for Social Media for Lawyers. Before I continue to describe and go into meetup details I should prepare you. One of the meetup’s panelists and attendees said that every time he writes a blog post reporting directly from an event, he opens with a sort of disclaimer letting readers know the post is 'rough' and may incl
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A little over two weeks ago, Facebook launched its much maligned redesign to their home page to position itself better in the fight against current social media darling Twitter. Facebook’s design tries to mimic Twitter’s constant stream of thoughts. The result: Facebook users have revolted. A staggering 94% gave the new design a thumbs down according to a pu
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Last weekend @econwriter5 tweeted some great links to a few articles about online personality, brand personality online, and online identity that reflect the current hot online conversation: how do you shape your online presence and personality? how much of the mix is professional related and how much of it is personal? how much of each do you put into the other, if at all? and how do you co
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As we prepare to move from beta testing to commercial launch of Martindale-Hubbell Connected, I wanted to take a moment to recognize and thank the literally hundreds of attorneys and legal professionals who have shared their input and suggestions with us. From the very beginning we recognized the value in sharing our plans and actively engaging with lawyers, marketing professionals, influencers and stakeholders across the legal industry
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I am very excited to invite you to Social Media for Lawyers event that will take place on 26th March in NYC, at 7.30pm EST - and even if you can't be there physically, you can still attend!
Here's the plan: Twitter has been hitting waves all over and some of you might be asking yourself what the big deal is about or how you can use it better for personal and/or professional reasons.
The idea is to get together and talk about how we can all better use Twitter to:
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I want to respond to recent posts about people’s difficulties in joining Martindale-Hubbell Connected. First and foremost, I want to make it clear in no uncertain terms that we are not blocking any lawye
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Two weeks ago we launched Groups in Martindale-Hubbell Connected and already we have a few groups created by members. I received a few emails in the past few days asking for some guidelines and tips around creating a group, so here goes:
Can anyone start any group? Absolutely! Depending on your Martindale-Hubbell Connected membership type, you will be able to create and own as many groups as you want. The way Groups are built is to be quickly ed
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Martindale-Hubbell is hosting an upcoming in-person CLE opportunity for in-house counsel: The Counsel to Counsel (C2C) Summit on Maximizing In-House/Outside Counsel Relationships April 1-2, 2009, at The Reagan Center in Washington, D.C.
The Summit will feature two days of discussions to help corporate counsel build cost-effective teams without sacrificing quality or effectiveness. The format of the Summit is based on our series of Counsel
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As the Martindale-Hubbell Connected online network for legal professionals prepares to move from beta phase into full launch later this month, it’s encouraging to see that as legal organizations seek networking options for their members they are gravitating to the Martindale-Hubbell Connected online community. As a prime example of this, I’m very pleased to announce that the legal nonprofit organization Continue reading >>
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Martindale.com is a finalist in the annual CODiE Awards in the category of "Best Online Business Information Service." The fact that CODiE Award judges agreed that martindale.com is among the very best business information services online speaks to the ongoing transformation of the site into much more than a listing of lawyers - changing it to be a highly valued destination for
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This week we launched an important new feature on Martindale-Hubbell Connected, the global online network for legal professionals. Now, members of Connected (which is still in a beta release) can create and join groups.
If you participate in LinkedIn, Facebook or other online networks, you may have already seen groups. In Martindale-Hubbell Connected, a group is an online space within the network where members can keep in touch
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The second day of the International Bar Association Corporate Counsel Conference brought out more information about the increased regulations that are on the way. A keynote address by Phillip Collins, chairman of the UK Office of Fair Trading, made it clear that Europe is getting more assertive in pursuing anti-competitive actions.
Just in case we need to be reminded we live in a world of global reach, there was a panel focused on multijurisdictional competition claims. Non-U.S. juri
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I’m pleased to report that today the Council on Litigation Management has joined the Martindale-Hubbell Connected Alliance Partnership.
As we build towards or official launch in a few weeks, we’re excited that high quality, well-respected legal organizations such as the Council are choosing to join our online network for legal professionals. In fact, the Council is the third legal association to join Continue reading >>
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I attended the International Bar Association Corporate Counsel Conference in Paris this week, and I was impressed with the depth of experience represented here. Even in the current world economy, there are about 100 participants from 26 countries.
There was a general sense here that after a period of largely unregulated capitalism, we are headed into a period of increased government regulation – across the board, not just in financial services.
Beyond that, corporate co
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Even though the speed table session was held on a Sunday afternoon, it attracted more than 20 participants. Given the size of the group, we pulled the tables together and ran the sessions in sequence so that everyone in the group could participate in the same session at the same time. The result was a lively, focused and substantive discussion of three important issues.
The first session, on Corporate/Executive Liability for Death or Serious In
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Giuseppe Sanna of CHEP Europe and I have the honor this year of being co-chairs of the International Bar Association's Corporate Counsel Conference taking place Feb. 22-24 in Paris.
One of the most rewarding parts of this commitment is helping to award a scholarship to the conference based on essays by lawyers from around the world. This year's winner -- Boma Briggs, Legal Counsel at
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LegalTech finished just 2 weeks ago, but its echoes are still vibrating through the legal websphere. The event was podcasted, tweeted, flickered, youtubed and blogged by the online legal community. In fact, the event spawned so much traffic in Twitter that the term ‘LegalTech’ was ranked #6 in Twitter search during the conference dates. The dialogue and impact on legal community is so strong that blogs, reviews and tweets are still buzzing all around it.
It is almost in
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So you have only started setting up your profile… and now all these questions bubble up: What photo should you use (if any at all!)? How about contact details? How do you present yourself in a way that not only benefits you, but protects you as well?
If you have already set up your profile and have tips and advice to share, please feel free to add to this post using the ‘comments’ below.
The General rule….is that th
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Final session of the day was some insight into the Blogs world of Lawyers. The Blogging Session moderated by Maia Benson, was of tremendous value - top legal bloggers sharing their experiences and tools they use for blogging. And answering questions such as 'How did you start blogging?' and 'How much time do you dedicate/invest/put in it per week?'.
Here are some ‘twitter-sized' bits from the panelists (disclaimer: there are not all verbatim):
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Professional Networking session saw Bob Ambrogi discussing professional networking with John Lipsey, Vanessa DiMauro,
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Today, I participated in a panel at LegalTech NY titled "Best Practices for Online Networking." The session was moderated by Bob Ambrogi. Panelists included Vanessa DiMauro of Leader Networks, Eugene Weitz of Alcatel-Lu
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There are a lot of interesting people and discussions at LegalTech in New York this week. Here's a batch of photos from Day 1 -- we'll have more as the event progresses!
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On Tuesday, I will participate in a panel session at LegalTech about online networking in the legal community along with Bob Ambrogi, Vanessa DiMauro, Eugene Weitz and Olivier Antoine. As a little preview, listen to this podcast on what I intend to talk about.
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Today was LegalTech's 1st day and I couldn't be there as had to attend a mandatory training session. Though frustrated and annoyed, I ended up enjoying the 1st day very much: I got a lot of information, learned about hot topics of industry, heard keynote main messages, and even participated in a session - and I was miles away from actual event.
And no, I did not use Star Trek's Beam to transport myself. I used Twitter.
I can give you a whole description here about how
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LegatTech kicks-off tomorrow and there is an air an excitement in the air... Social Media is taking an important seat this year, including aContinue reading >>
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So you started using the Deck, you check your feeds a few times a week/day, and starting to look for better, cooler ways to engage in Twitterverse? Follow the below steps, and/or add your own advice for a greater Twitter experience. This is a very initial list that I have started....
I am calling all you Tweeple who used Twitter and have tips to share, to add them to this Blog post as comments so together we can build some reference to help guide other users.
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Today we welcome the Minority Corporate Counsel Association as the first member of the Martindale Hubbell Connected Alliance Partner Program. As an Alliance Partner, the MCCA will host a community within the Martindale-Hubbell Connected online network specifically for its members. This will enable their nearly 20,000 constituents to better communicate and collaborate with each other and connect with other law
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So the new media darling, Twitter, is all everybody is talking about, and you either really don’t understand what they are all excited about, or leading a conversation about @Scobleizer’s latest tweet. If it’s the latter, you can either skip this post or post a few tips for the beginner tweeter from your experience.
Like most brilliant things in the world, Twitter is either loved o
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OK, so this post has been sitting in my Drafts since I left for CES, and it was only this weekend, after I finally mentally landed back, that I had a chance to prepare it for a live reading audience. Better late than never…
As all major and independent voices on the net tweet, publish and broadcast their predictions for 2009, it’s good to take a moment and look back at 2008. In an industry where every start up and ‘new found technology’ are ‘a
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Legal Tech is quickly approaching, and we look forward to participating in this premier legal technology event. LexisNexis is sponsoring two educational tracks at the event. One of them is titled Adopting Web 2.0 Technology to Gain a Strategic Advantage for your Practice. This very important topic will be discussed in three panel sessions:
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Yesterday was CES's final day. I have physically landed on the east coast, but my heart and mind are still on CES. Here are a few bits to conclude the last day:
Many people ask and wonder if and how to create the separation between their professional and personal networks. There are many tools built into social and professional networks to allow users to determine which group of users sees what content. Interestingly so, there is a growing noti
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ok, ok - this panel actualy tool place on day 3, a day which was mad, with not one minute to remember your login questions to all networks 'forgotten password' questions.
So - widgets!! we all know widgets are pitched as a great and cool social media marketing tool. The challenge now is twofold:
1) How to combine it into the entire campaign: how do we know what’s successful and what’s not? Are we aiming to compare apples to apples (e
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Day four. Yesterday's excitiment is still bubbling with people hurring to see this and that, talk to him and get a glimps of that. Though having a mere 3 hours of sleep (during which I actually had a dream in which i was tweeting... not sure if it was in 3D HD though. are dreams digital or analog still? are they converging with other media in Feb 2009? nevermind, obviously too much technology for me) I got up early to make it to the 8am opening of Kids@Play partner program to hear about this
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It is 2am and though I am struggling to keep my eyes open (up 6am after 4 hours of sleep, listening, learning, networking, reviewing the exhibition) I am still all buzzed with excitement.
Today was the grand formal opening of the exhibition: halls and halls of consumer electronic toys. But what was once the industry trade show for consumer electronics, has now become as much as owned by new media content and marketing as can be: almost every product, be it a TV screen, a mobile phone
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For corporate counsel, the process of evaluating and hiring an outside law firm can cost a great deal of time and resources. Recently, this process has become even more demanding. Employers are challenging their in-house counsel to seek better performance and lower expenses from their law firms and review them more often. Corporate counsel are therefore demanding more information to make their decisions at their fingertips.
Martindale.com is fac
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15,000 queuing to get into Ballmer's keynote that opens CES. Queue started at 16:30. Keynote was at 6:30.
3 enormous screens on the stage, stage silver spotlights hit the Chandeliers. And then - human beatboxing, flashing videos on all screens, it's the full circus! (was wondering for a minute if accidnetally I stepped into a Cirque de Soliel rehersal) - and then....! no, not Ballmenr but CEA President and CEO Gary Shapiro, that welcomes Ballmer into the stage. And then, all expected
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The brilliant Ben Grossman, only 20 year old and already representing the social media generation with in depth understanding of traditional one. Ben talked about the ROI of social media and how companies can measure it. On top of ROI, two other measurements that were formed by Prof. Donnie Sholtz were mentioned:
ROBI – return on brand investment
ROCI – r
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Who are those that use Social Media for Business?
Jeremiah Owyang divides users of social media for business purposes into 6 groups:
* Creators – they have blogs, twitter, they are on every single network.
* Critics -
* Collectors – get all feeds and organize them
* Joiners – network is how I get business done
&n
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Ok we all know Social Media is key. We all know Facebook is HOT (10m users added in past 3 weeks, so network now has a total of 150 million users). Where are we heading with this?
To start with, Jeremiah Owyang from Forrester teleconferenced about ‘future of media in social era’ with a couple of interesting culinary comparisons: ‘Future of media is like jello’ and
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Venetian floors are buzzing with early morning excitement as people are starting to flock into the halls, registering and getting their badges. Today is Social Media Jungle day hosted by Jeff Pulver and offering no less then 16 speakers, each passionately speaking about different elements and aspects of Social Media, including:
- Trust
- Authenticity
- Reciprocity
- Social media through devices
- Social media and consumer el
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Dinner was held at Maggiano's, a nice and lovely Italian place right next to the Venitian. We had a table of around 15 people, almost all of them are speakers in tomorrow's Social Media Jungle event. All people with social media passion in their eyes and pools of knowledge of social interaction online from the d
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One case, one handbag with mobile, berry, laptop, ipod, keyphob, my beloved Canon, and chargers for all devices. 1 path ride, 2 trains, and another airtrain. People, aircrew, lots of big and small bags, passports, machines that work quickly to get you into a queue that is longer than the one for those who don’t do express check-in.
Finally I got through the line of 1,528 people queuing for passport and tickets check, going through security and grabbing coffee. Jon
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In the words of Mark Twain, the reports of our death have been greatly exaggerated. Despite suggestions floated in various e-mails and blogs, Peer Review Ratings are not dead and they are not going away.
First and foremost, it is important to know that LexisNexis Martindale-Hubbell is fully committed to providing the industry’s most complete, objective and
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Everyone's stressed these days – trying to do more with less, coping with dramatic outside events that affect our organizations, powering up to succeed in a challenging world. In times like these, our networks – the people who make up our professional lives – become more important than ever. The people in your network can help you, whether you're trying to boost a friend's career, looking for information in a hurry, or seeking out some perspectives on recent events.
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I've just returned from the Association of Corporate Counsel's annual meeting in Seattle, which was a swirl of people and ideas. This year the big buzz was the ACC's Value Challenge, an initiative to rethink the traditional business model of inside-outside counsel relationships. This has been a topic of conversation for many years, but this year, with the help of the ACC and pressure from
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Last month I attended the CMO Conference in New York and attended a presentation by Peter Columbus, the Director of Business Development for Kaye Scholer, and Mark Messing, Chief Marketing Officer of Weil, Gotshal& Manges. The segment was titled "Moving On Up: How to Succeed in the Somewhat Squirrely Business of Directories, Awards, Accolades and League Tables." The presenters cited statistics from an Acritas study that suggested "less than 3% of legal work is influenc
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“At the end of the day, we believe it’s good for all of our sellers to make sure we are protecting the consumer experience first,” Mr. Bezos said. “Our first and foremost goal is to earn trust with consumers. If there are no consumers buying, nothing else matters.” Mr. Bezos of course is Jeff Bezos, CEO of Amazon, who sums up his company’s philosophy in the front page artic
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As you know, I’m part of a team working to create something new – Martindale-Hubbell Connected, a professional network for lawyers that draws on the depth and power of Martindale's existing base of global lawyer information.
About half of all lawyers use networking sites such as LinkedIn. The market clearly believes this form of networking is here to stay in the legal industry, as e
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Two legal marketing conferences descended upon New York City this week. The first was the CMO Forum at the Westin in New York. In particular, on September 16 I attended the session, Technology that your Clients Want you to Have, presented by Monica Bay, Editor of Law Technology News, Incisive Media, Continue reading >>
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Forrester Research has launched its second annual Groundswell Awards to identify and recognize innovative uses of technology by companies in the categories of Listening, Talking, Energizing, Supporting, Embracing, Managing and Social Impact.
As some of you may know, Martindale-Hubbell is building up to the launch of a brand new online professional network built just for attorneys. Ca
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Like many of you, I tuned into the recent 2008 Beijing Olympics and was awed by some of the spectacular displays of human endurance and team effort. I will long remember the athletes' pride, the world-class effort put forth by China, and the careful planning that went into this spectacular and successful event. Indeed, we were proud to have a Martindale-Hubbell family connection – Quentin Butts, a client development specialist in our office, is th
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If you could spend just 3 hours marketing your law firm, what would you do first? A recent study conducted by Harris Interactive for LexisNexis indicated that small law firms spend about 8 percent of their time on marketing and business development – that's about 3 hours a week. (Assuming a 40-hour week. Stop laughing.)
LexisNexis recently presented a free 45-minute webinar “Effectively Market Your Practice: From Campaigns to Customers” Even if you missed the
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We recently completed analysis on firms that who publish lawyer photos on martindale.com and lawyers.com. Our research showed that firms who publish photos have 33 percent more clickthroughs to their Web sites and 17 percent more e-mails sent to them through their listings.
These findings underscore the importance of personalizing your firm’s Martindale-Hubbell listing with lawyer photos, a firm logo and other content that will engage potential customers and help
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At NITA's two-week trial advocacy boot camp in Louisville, Colorado, I gained enormous respect for trial lawyers. I thought my skills in client development would translate easily. I was wrong.
The best analogy I can come up with for the difference is like being an expert at checkers and then making the move to chess. It’s exponentially more complicated, but tons more fun.
In fact, I think the parallels between legal marketing and trial ad
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During the past few weeks I sampled subscribing firms' activity on Martindale.com and Lawyers.com. What did I find? There can be a distinct difference in the amount of profile views, leads and click-throughs firms receive based on the data and content they provide about their firm and practicing attorneys.
There are solo practitioners who receive hundreds of page views and click-thr
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