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Appeals Court Holds That On-Pack Proofs of Purchase Are Not "Gift Certificates" under California Law |
July 9, 2009
Previously published on June 2009
In a closely-watched case in the promotions industry, the U.S. Court of Appeals for the Ninth Circuit held that onpack proofs of purchase on Marlboro and Marlboro Light cigarettes that were part of the "Marlboro Miles" loyalty program are not promotional gift certificates under California law and thus are not required to state an expiration date in a statutorily-proscribed manner.
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The views expressed in this document are solely the views of the author and not Martindale-Hubbell. This document is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance. |
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