July 24, 2009
Previously published by LexisNexis® Martindale-Hubbell® Counsel to Counsel Magazine on July/August 2009
What’s in a name? A company’s international brand identity, for one thing. A clear and distinctive brand name can be the most valuable asset of a business, particularly for a hotelier for whom that name represents luxury, refinement and a high standard of service.
By Counsel to Counsel Editor Steven Andersen
Click here to read the full article in Counsel to Counsel e-magazine.
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