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Counsel to Counsel Magazine -- September/October 2009 Complete Issue

LexisNexis® Martindale-Hubbell® - Office

November 10, 2009

“The traditional model is, you have a matter and you either do it yourself or you hand it over,” Mark Sifferlen, a senior in-house counsel at Cummins Inc., tells us in one of this issue’s Profiles in Partnership. “That’s just how a lot of law firms work.”


He’s right, but that’s not how all law firms work. It’s certainly not true of Cummins’ profile partner, Baker & Daniels LLP, which serves as an almost seamless extension of the company’s law department. Nor does it reflect the employee training collaboration of Coca-Cola Bottling Co. Consolidated and Spilman Thomas & Battle, PLLC.


Exceptional law firms find ways to go beyond the traditional model -- to anticipate their clients’ needs and provide service that is more than a fungible commodity.


Take Duane Morris Partner Daniel Winslow, for example. His “Economical Litigation Agreement” concept has the potential to revolutionize dispute resolution. He hatched the idea -- which combines the speed and low cost of arbitration with the ability to appeal in litigation -- while a trial judge with the simple aim of saving litigants time and money. He has developed it on his own, with input from ADR experts and corporate counsel, and will have it ready for contracts by the end of the year. Now, that’s service.


This issue contains several more examples of law firms and inside counsel alike who have taken pains to break down the traditional model and are finding success. We hope you find their stories useful.


Click here to read the complete September/October 2009 issue of Counsel to Counsel e-magazine.


The views expressed in this document are solely the views of the author and not Martindale-Hubbell. This document is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance.

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