|November 15, 2013|
Previously published on November 8, 2013
TIGA, the trade association representing the UK videogame industry, has announced the findings of its 2013 piracy survey.
The survey clearly shows that videogame piracy is having a major effect on the UK videogame industry, with as many as 57% of survey respondents citing piracy as a problem for their business. Further, 40% of respondents said that they expect piracy to still be a threat to their business in five years’ time. The pirated materials cited included the swapping of copyrighted films, music and video games using the internet.
On the issue of piracy trends, 67% of the respondents felt that piracy was higher on Android smartphones than other handsets but recognise that piracy remains a serious issue across all platforms.
In terms of enforcement, the survey identified that the vast majority of respondents had not attempted to contact the websites offering pirated versions of their work. The time constraints of running a development or digital publishing business were cited as reasons for not taking direct enforcement action against infringers.
However, the report recognised that businesses should consider investing a little more time into directly addressing the piracy issue since many of the businesses that did take action were able to secure the removal of the offending content. Alongside positive enforcement action, respondents also highlighted the value and importance of raising awareness of piracy and the effects it has on UK businesses.
In addition to direct action against pirated content, the survey also showed that a number of UK videogame developers were taking constructive steps to innovative around piracy problems. A popular method being the adoption of new business models such as allowing consumers to download video game applications for free and then relying on in-app purchases to generate revenue.