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Company Names vs. Trademarks - Resource |
September 25, 2012
Trademarks are different from corporate names and trade names. Corporate names and trade names are proper nouns that identify a company or a business. Trademarks are adjectives that identify a company’s products or services. The same words can function as both a trade name and a trademark, depending upon the context in which they are used. For example, Coca Cola is a trade name when used to identify Coca Cola the organization. However, when it is used with a product name, e.g. Coca Cola soft drink, it is used as an adjective and thereby functions as a trademark identifying the source of that product.
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