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Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law



by Allison Fitzpatrick
Davis & Gilbert LLP - New York Office

Gary A. Kibel
Davis & Gilbert LLP - New York Office

April 5, 2012

Previously published on April 2, 2012

The appellate court in Balsam v. Trancos, Inc. affirmed a trial court judgment in favor of the plaintiff, which would require email marketers - including those that hire affiliates - to ensure that the header information in their emails (i.e., the sender names, domain names, and email addresses that appear on the “From” lines) complies with the state’s anti-spam law.


 

The views expressed in this document are solely the views of the author and not Martindale-Hubbell. This document is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance.
 

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