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Documents on Advertising & Marketing
 
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HTMLKeyword Advertising: When Your Trademark Becomes the Key to Your Competitor’s Internet Ad
Christine M. Baker, Joseph M. DiCioccio, Marvin S. Gittes, Geri L. Haight, Carl A. Kukkonen, Carol H. Peters, Andrew D. Skale, Susan Neuberger Weller; Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.;
Legal Alert/Article
March 10, 2010, previously published on February 25, 2010
Internet advertising is a multi-billion-dollar industry in the United States. This form of advertising has become an essential component of advertising and marketing programs for businesses as web-savvy consumers rely more often on search engines to find and purchase products. Advertising programs...

 


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