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Documents on Administrative Law, Advertising & Marketing
 

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HTMLClick Here to Win a Million Dollars!: The Australian High Court Considers Whether Online Intermediaries are Liable for Displaying Misleading or Deceiving Advertisements
Sam Rogers; McCarthy Tétrault LLP;
Legal Alert/Article
February 21, 2013, previously published on February 21, 2013
Online advertising is big business. It is estimated that $92 billion was spent worldwide last year, and forecasters expect that number to reach $143 billion by 2017. But to what extent are the distributers of online advertisements responsible for their content? That was the question considered by...

 

Adobe PDFFTC Drops Bomb on Pom:  Finds Ads Touting Health Benefits of Pomegranates Unsubstantiated and False
Patterson Belknap Webb Tyler LLP;
Legal Alert/Article
February 1, 2013, previously published on January 2013
Last week, the Federal Trade Commission issued its much-anticipated ruling in the agency’s case against POM Wonderful. In a unanimous 5-0 decision, the Commission found that Pom’s advertisements touting the amazing health benefits of its pomegranate juice and supplements were false....

 

Adobe PDFFTC Issues Awaited POM Decision; Ducks Key Substantiation Issue
Richard J. Leighton; Keller and Heckman LLP;
Legal Alert/Article
January 28, 2013, previously published on January 17, 2013
The Federal Trade Commission released yesterday its long-awaited decision on alleged drug claims made for POM Wonderful products and the substantiation needed to make such claims.

 

HTMLCFPB and FTC Target Mortgage Advertising
Jonathan L. Pompan; Venable LLP;
Legal Alert/Article
December 4, 2012, previously published on November 2012
The Consumer Financial Protection Bureau ("CFPB") and the Federal Trade Commission ("FTC") have targeted mortgage advertising and marketing in a joint "sweep."

 

HTMLThe POM Wonderful Case Enters the Playoffs
John R. Fleder; Hyman, Phelps & McNamara, P.C.;
Legal Alert/Article
August 27, 2012, previously published on August 24, 2012
We have previously reported about the Federal Trade Commission’s (“FTC”) case against POM Wonderful, the maker of pomegranate juice. In the world of FTC advertising cases, this litigation is certainly “big league” litigation.

 

HTMLFTC Modifies COPPA Rule Proposal
Emilio W. Cividanes, Stuart P. Ingis, Julia Kernochan Tama; Venable LLP;
Legal Alert/Article
August 21, 2012, previously published on August 2012
The Federal Trade Commission (“FTC”) has released a new set of proposed amendments in its ongoing review of its Children’s Online Privacy Protection Act (“COPPA”) regulations. These amendments would alter key definitions in the COPPA regulations, modifying the...

 

HTMLNavigating a Consumer Financial Protection Bureau Investigation and Enforcement Action
Jonathan L. Pompan; Venable LLP;
Legal Alert/Article
June 8, 2012, previously published on May 30, 2012
As the one-year anniversary of the start of the Consumer Financial Protection Bureau (“CFPB” or the “Bureau”) approaches, look for a fundamental shift in press coverage about the Bureau, as information about its initial investigations and enforcement activity becomes public....

 

HTMLALJ Clarifies Evidence Needed to Support Health-Related Ad Claims
Richard J. Leighton; Keller and Heckman LLP;
Legal Alert/Article
May 22, 2012, previously published on May 22, 2012
Pom Wonderful won some, but lost more in a massive initial decision by the Federal Trade Commission's Chief Administrative Law Judge, released today.

 

HTMLFTC v. POM WONDERFUL: An Update
John R. Fleder, Riëtte van Laack; Hyman, Phelps & McNamara, P.C.;
Legal Alert/Article
March 7, 2012, previously published on March 5, 2012
After the Federal Trade Commission (“FTC”) entered consent orders against Nestle and Iovate, prohibiting future claims for respondents’ food and dietary supplements unless they are supported by two well-controlled clinical studies, the industry has been uncertain about the FTC's...

 

HTMLFTC Settles with “Fake News” Acai Affiliate Marketers
Roger A. Colaizzi, Gary D. Hailey, Jeffrey D. Knowles; Venable LLP;
Legal Alert/Article
January 31, 2012, previously published on January 26, 2012
On Wednesday, six online marketers agreed to settlements with the Federal Trade Commission ("FTC") that will permanently halt their allegedly deceptive practice of using fake news websites to market acai berry supplements and other weight-loss products.

 


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