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The Greenwashing Effect: Americans are Becoming Eco-Cynical |
June 25, 2009
Previously published by E-Commerce Times on January 29, 2009
It's not news that industry leaders in many markets are rushing to join the "earth friendly" revolution. Their "green" initiatives range from new eco-friendly products, such as paper towels made of recycled paper, to corporate programs promoting community involvement, such as Dell's (Nasdaq: DELL) "Plant a Tree for Me," which allows customers to add US$4 to their printer purchase to offset carbon dioxide by planting a tree.
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The views expressed in this document are solely the views of the author and not Martindale-Hubbell. This document is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance. |
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