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The Greenwashing Effect: Americans are Becoming Eco-Cynical by Julia Anne Matheson
Finnegan, Henderson, Farabow, Garrett & Dunner, L.L.P. - Washington Office
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June 25, 2009
Previously published by E-Commerce Times on January 29, 2009
It's not news that industry leaders in many markets are rushing to join the "earth friendly" revolution. Their "green" initiatives range from new eco-friendly products, such as paper towels made of recycled paper, to corporate programs promoting community involvement, such as Dell's (Nasdaq: DELL) "Plant a Tree for Me," which allows customers to add US$4 to their printer purchase to offset carbon dioxide by planting a tree.
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